One of the biggest misconceptions about Agile is that it’s “easier” than traditional approaches. The reality? It’s much harder.
In a traditional model, you had time—often too much of it. In Agile, you don’t. You need frequent working product. You need to make decisions with incomplete information and still deliver value. You need to embrace uncertainty, but not recklessness.
If you have work that isn’t refined, a deployment process that isn’t within the team’s control, or a team structure that still relies on functional silos—you’re making Agile harder than it needs to be.
True agility demands more discipline, more cross-functional collaboration, and a relentless focus on delivering value. It’s not just a framework; it’s a commitment to excellence.
Are you making Agile work for you, or are you just going through the motions?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Sage
MacDonald Humfrey (Automation) Ltd.
Lean SA
Trayport
DFDS
Workday
Flowmaster (a Mentor Graphics Company)
Graham & Brown
Microsoft
Slaughter and May
Lockheed Martin
Jack Links
Alignment Healthcare
Qualco
Emerson Process Management
CR2
Milliman
Higher Education Statistics Agency
Nottingham County Council
Royal Air Force
New Hampshire Supreme Court
Ghana Police Service
Washington Department of Enterprise Services
Washington Department of Transport
Microsoft
Hubtel Ghana
Lockheed Martin
Emerson Process Management
ProgramUtvikling
Philips