Learn how an effective backlog guides product strategy, prioritises value, and supports decision-making, rather than serving as a simple list of tasks or ideas.
A great backlog isn’t just a list of tasks. It’s a strategic tool for delivering value.
Too many teams treat the backlog as a never-ending to-do list, filling it with requests, features, and ideas without considering their impact. The result? A mountain of work that grows endlessly, losing focus and clarity.
A well-crafted backlog reflects:
If your backlog doesn’t help you make better decisions, it’s just noise. The question isn’t how much you have in your backlog—it’s how much of it actually matters.
What does your backlog say about your product strategy?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Kongsberg Maritime
Epic Games
Graham & Brown
Illumina
Hubtel Ghana
NIT A/S
Qualco
Deliotte
Freadom
Lockheed Martin
Cognizant Microsoft Business Group (MBG)
Bistech
New Signature
Sage
ALS Life Sciences
SuperControl
Brandes Investment Partners L.P.
Lean SA
Nottingham County Council
Ghana Police Service
Royal Air Force
Washington Department of Enterprise Services
Washington Department of Transport
New Hampshire Supreme Court
Genus Breeding Ltd
Lockheed Martin
Illumina
Trayport
Schlumberger
Teleplan
