Scrum Product Development

Iterative product enhancement through collaborative feedback and adaptive planning for optimal customer satisfaction.

A framework for collaboratively developing and refining products through iterative cycles, emphasising continuous improvement and responsiveness to user feedback. Posts should explore team dynamics, roles, ceremonies, and tools that enhance transparency, adaptability, and value delivery in complex environments.

There Is No Such Thing as a "Junior" Scrum Master

The idea of a junior Scrum Master is a fallacy. The Scrum Master is not an entry-level position and should be born fully formed!
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Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
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The Scrum Master is accountable for Delivery

The Scrum Master is accountable for delivery, ensuring every Scrum Team produces a usable increment every sprint while fostering effectiveness and value delivery.
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Definition of Done - Objective vs Subjective

Learn the critical distinction between subjective goals and the objective Definition of Done (DoD) in Scrum. This guide dives into why a measurable, automated DoD is essential for consistent quality, stakeholder trust, and professional-grade product delivery.
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Mastering Product Development Costs: Empower Your Team for Financial Success

Unlock the secrets of product development costs! Discover how to empower your team with financial awareness and drive innovation for greater profitability.
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The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Discover the true ROI of hiring skilled Scrum Masters and learn how their competence impacts team performance, innovation, and value delivery.
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The Crucial Role of Competence: How Knowledgeable Scrum Masters Drive Team Success

Unlock the true potential of your Scrum Master! Discover how deep knowledge and competence can transform teams and drive impactful product delivery.
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Common Goals

Discover more about Common Goals and how it can help you in your Agile journey!
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Daily Scrum Recipe

Discover more about Daily Scrum Recipe and how it can help you in your Agile journey!
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Definition of Done (DoD)

Discover more about Definition of Done (DoD) and how it can help you in your Agile journey!
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Definition of Ready (DoR)

Discover more about Definition of Ready (DoR) and how it can help you in your Agile journey!
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Nexus Guide

Discover more about Nexus Guide and how it can help you in your Agile journey!
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Service Level Expectation (SLE)

Discover more about Service Level Expectation (SLE) and how it can help you in your Agile journey!
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Sprint Planning Event

Discover more about Sprint Planning Event and how it can help you in your Agile journey!
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Sprint Planning Recipe

Discover more about Sprint Planning Recipe and how it can help you in your Agile journey!
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Sprint Review #1

Discover more about “Sprint Review
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Sprint Review Recipe

Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
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The Importance of Batch to Optimise Flow

Discover more about The Importance of Batch to Optimise Flow and how it can help you in your Agile journey!
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The Scrum Guide

Discover more about The Scrum Guide and how it can help you in your Agile journey!
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The Importance of Delivering Working Software Every Iteration

Discover 6 surprising insights about Agile Product Management that can transform your approach! Watch now for essential tips. #agile #productmanagement
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Maximise Your Scrum Process: Leveraging Azure DevOps for Agile Success

Unlock the potential of Azure DevOps to supercharge your Scrum process! Discover custom setups, backlog management, and agile practices for success.
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Rethinking Backlog Management: Why a Flat Structure Boosts Agility and Value Delivery

Rethink your backlog management! Discover why a flat structure boosts agility and value delivery in your Scrum and Kanban practices.
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Pragmatism crushes Dogma in the wild

Discover how pragmatism triumphs over dogma in Scrum through real-world challenges in Minecraft, fostering adaptability and resilience in product development.
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Stop Starting and Start Finishing: The Key to Team Success

Unlock Agile success! Learn to “stop starting and start finishing” for enhanced productivity and team effectiveness. Watch now for valuable insights!
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Applying Flow Metrics for Scrum

Applying Flow Metrics for Scrum
Applying Flow Metrics for Scrum

Elevate Your Scrum Mastery with ‘Applying Flow Metrics for Scrum’: Transform your Agile practices with our immersive, hands-on course. Dive deep into the world of flow metrics and emerge with the skills to enhance your team’s efficiency and delivery. Join us for a journey of practical learning and real-world application – it’s time to turn data into action!

Rethinking Sprint Planning: Why Burndown Charts Are Agile Banditry and What to Do Instead

Rethink your Sprint planning! Discover why burndown charts may hinder progress and learn to embrace a flexible, just-in-time approach for agile success.
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Special Sprints: Agile Banditry or Risk Management?

Uncover the truth about special sprints in Agile! Join Martin as he reveals their pitfalls and impact on product delivery. 🚀🔍 #Agile #SpecialSprints
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Overcoming the Ghost of Agile Certifications

Transform your Agile Scrum meetings from routine to value-driven! Discover strategies to boost productivity and avoid the ghosts of Agile past. 🌟
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Mastering the Art of Product Ownership: The Power of Marketing Your Vision

Unlock product ownership success! Discover how to market your vision, engage stakeholders, and deliver value in our latest video. Subscribe for expert tips!
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shorts 5 things you would teach a productowner apprentice. Part 2

Join Martin Hinshelwood in Part 2 as he shares 5 essential lessons for aspiring product owners. Elevate your skills in agile and scrum! #shorts
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shorts 5 things you would teach a productowner apprentice. Part 1

Join Martin Hinshelwood in this #shorts video as he shares the top 5 essential lessons for aspiring product owners. Perfect for apprentices!
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The Importance of Product Backlog Management in Today's Agile Landscape

Discover why Product Backlog Management is crucial in today’s Agile landscape. Join Martin Hinshelwood as he explores its rising significance in Scrum.
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Mastering Product Backlog Management: Insights from the New Scrum.org Course

Discover Scrum.org’s new Product Backlog Management course with Martin Hinshelwood and learn to master backlog refinement for effective product goals!
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Mastering Prioritisation: How Product Owners Can Drive Value and Accountability

Master the art of prioritisation as a Product Owner! Discover how strategic decisions can maximise value, control budgets, and engage stakeholders effectively.
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Mastering Agile: 3 Essential Strategies to Boost Your Team's Sprint Success

Unlock your team’s potential with three essential Agile strategies: define “done,” avoid overcommitting, and prioritise refinement for smoother Sprints!
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Mastering Complexity in Scrum: Transform Your Team with Agile Product Strategy Insights

Unlock the secrets of Agile Product Strategy! Discover how understanding complexity transforms Scrum teams and enhances collaboration. Join the journey today!
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How to Tackle the Challenge of an Ineffective Product Owner in Agile Teams

Struggling with an ineffective Product Owner? Discover actionable strategies for Scrum Masters to enhance collaboration and drive team success in Agile environments.
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Scrum is like communism, it doesn't work. Myth 1.

Uncover the truth behind Scrum myths! Join Martin as he reveals the real purpose of Scrum events and why they matter in agile. 🎥🚀 #Scrum #Agile
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7 Harbingers of the Agile apocalypse. Silence.

Uncover the silence in agile teams! Join Martin as he explores stakeholder engagement and communication strategies for effective Sprint reviews. 🗣️🤝
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7 deadly sins of Agile: Gluttony

Discover the pitfalls of gluttony in Agile! 🍔 Learn how bloated backlogs and overloaded sprints waste effort and hinder success. Watch now! 📊✨
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Unlock the Power of Effective Backlog Management with our new course from Scrum.org

Master Scrum’s Product Backlog Management with our expert-led course. Enhance stakeholder engagement and data-driven decision-making for project success! 🚀
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What are the barriers that prevent developers from fully accepting a Product Owner as the final decision maker?

Explore the barriers hindering developers from accepting product owners’ decisions. Discover the importance of respect and accountability in agile teams!
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How to Set and Achieve Effective Sprint Goals

Unlock the power of effective Sprint Goals in Scrum! Learn to craft clear, actionable objectives that drive team success and stakeholder trust. Start now!
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The Definition of Done: Ensuring Quality without Compromising Value

Discover the importance of the Definition of Done in agile practices. Ensure quality and transparency in your projects with insights from NKDAgility. Learn more!
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Harnessing Your Entrepreneurial Spirit: Key Strategies for Product Owners to Drive Team Success

Unlock your potential as a product owner! Discover how to connect your team to value and make evidence-based decisions for product success.
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Decoding Scrum Team Work: Balancing Sprint and Refinement Work

Master the balance between Sprint and Refinement work in Scrum. Discover strategies to enhance team efficiency and achieve your product goals effectively.
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How do you decide whether to pivot or stay the course? (Nokia story)

Explore the pivotal choices in product management: when to pivot, persevere, or walk away. Join us for insights and real-world examples! 🚀
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How does a Scrum Master or Agile coach motivate a Scrum Team?

Unlock the secrets to motivating Scrum teams! Join us as we explore effective techniques for Scrum Masters and Agile Coaches to boost engagement and productivity. 🚀✨
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What should you do if your Sprint Review delivers harsh, scathing feedback?

Master Sprint reviews with confidence! Learn to turn harsh feedback into actionable insights and align with stakeholders for product success. 🚀
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What should be top of mind when a Scrum team prepare for a Sprint review?

Unlock effective stakeholder engagement in Scrum Sprint reviews! Discover strategies to align your team’s efforts for better project outcomes. 📈🤝
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Rethinking 'User Stories': A Call for Clarity in Product Backlog Management

Discover why ‘User Stories’ may hinder product development and learn to embrace ‘Product Backlog Items’ for clearer, more effective communication.
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Rethinking Product Backlog: Navigating Through the Weeds of Complexity

Explore innovative strategies for managing your Product Backlog in complex environments. Discover how to enhance agility and foster team autonomy today!
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What are 3 key takeaways for a scrum team after attending an APS immersive learning experience course?

Discover 3 essential takeaways for scrum teams from the APS immersive learning course, enhancing their adoption and improvement of professional Scrum.
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Znaczenie znajomości terenu

Discover how understanding terrain enhances agility through Poland’s unique mushroom foraging sport. Join us in exploring agile principles! 🍄✨
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Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Explore the critical consequences of neglecting usable products in Agile iterations. Learn how to maintain trust, adaptability, and team morale for success.
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What is the Sprint Review workshop and how will it help organisations?

Discover how NKD Agility’s Sprint Review workshops empower scrum teams to excel in showcasing their work and enhancing stakeholder engagement.
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Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

Transform your Scrum team’s delivery in just 90 days! Discover strategies for continuous delivery, value clarity, and empowering champions for lasting success.
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What Does a Poor Product Backlog Look Like?

Discover the pitfalls of a poor product backlog in this quick video with Martin Hinshelwood. Learn what to avoid for effective agile project management! #shorts
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How do you know if you've got a great Sprint Goal?

Discover how to craft a valuable sprint goal in Scrum! Join Martin Hinshelwood for insights that align teams with strategic objectives. #Agile #Scrum #Shorts
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How does a Scrum team decide on a Sprint goal?

Unlock the secrets of effective Sprint goal setting in Scrum! Join Martin as he clarifies myths and enhances team collaboration for impactful planning. 🎯
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How does a Scrum team create a sprint goal?

Discover how scrum teams create impactful sprint goals to enhance collaboration and deliver value in this insightful short video with Martin Hinshelwood!
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How does a Scrum team estimate what can be delivered in a Sprint?

Master Sprint estimation in Scrum! Join Martin as he navigates the challenges of creative tasks and effective planning. Perfect for agile enthusiasts! 🚀
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What is a sprint goal?

Discover the importance of a sprint goal in Scrum! Join Martin Hinshelwood as he shares tips on crafting effective goals for your team. #Agile #Scrum #Shorts
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How do you select the most valuable items for the sprint backlog?

Master the art of selecting valuable Sprint backlog items in Scrum! Join Martin as he uncovers strategic insights for effective Agile planning. 🎨📈
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What is a Sprint Backlog?

Discover the sprint backlog’s role in Scrum! Join Martin Hinshelwood as he explains its importance for teams and stakeholders in this insightful video.
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What is a sprint goal?

Unlock the secrets of sprint planning! Discover common pitfalls in agility and learn to empower your team for swift market responses. 🚀📈
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What is Sprint Planning?

Discover the essentials of sprint planning in Scrum! Join Martin Hinshelwood as he explains its importance and effective strategies for your team.
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What is a product backlog?

Discover the essentials of a product backlog! Learn how it helps agile teams prioritise tasks for successful product development with Martin Hinshelwood. #shorts
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April 2023 NKDAgility: Applying Professional Scrum

Unlock your Scrum potential! Join our Applying Professional Scrum course to enhance your team’s effectiveness and drive continuous improvement.
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How does a scrum team plan and prioritize work effectively?

Discover how scrum teams can effectively plan and prioritise work by fostering collaboration with customers and stakeholders in this insightful video!
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Would you recommend the APS course to a newbie scrum team, and Why?

Discover how the APS course can empower your newbie Scrum team to create value and thrive in an Agile environment. Watch now! #Scrum #Agile #Training
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How good is the APSPO course in helping leaders determine product direction and Why?

Discover how the PSPO-A course empowers managers to transition from project to product leadership, enhancing product vision and team alignment in Agile.
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Why is Scrum so easy to understand but incredibly hard to master?

Uncover why Scrum is easy to grasp but tough to master! Join Martin as he shares insights and strategies for navigating its complexities. 🚀💡
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Why do you think the PSU course has become so popular for product development?

Discover why the PSU course is transforming product development by integrating UX into Scrum teams, empowering them to create valuable customer solutions.
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What is a common mistake made by rookie agile consultants?

Discover rookie mistakes made by agile consultants and learn how to identify the right expert for your team’s agile journey in this insightful video!
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What would you advise a scrum team to do in their first 4 weeks?

Kickstart your scrum journey! Join Martin Hinshelwood as he shares actionable goals for new scrum teams in their first 4 weeks. Embrace agile success!
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In high competition markets, how does scrum product development help acquire and retain customers?

Unlock Scrum’s potential in competitive markets! Discover how it enhances product development, boosts innovation, and drives customer retention. 🚀📈
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What is the hardest part of working with a brand-new scrum team?

Discover the toughest challenges of joining a new Scrum team and how to transition from novice to mastery in Agile practices with Martin Hinshelwood.
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What does a poor scrum team look, act and feel like?

Discover the signs of a struggling Scrum team and learn how to harness the full potential of the Scrum framework for better productivity and success.
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Unlocking Success: How the Professional Scrum Product Owner Course Transforms Your Agile Journey

Unlock your potential as a Professional Scrum Product Owner! Join our immersive course to master agile practices, enhance team dynamics, and drive product success.
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Free Workshop 04: Introduction to Sprint Reviews [Review & Retrospective]

Join Martin Hinshelwood for a free 90-minute workshop on running effective Sprint Reviews. Learn to gather feedback and plan your next steps!
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Scrum is made up of Influencers, Entrepreneurs, and Makers

Explore how Scrum thrives on the synergy of Influencers, Entrepreneurs, and Makers. Discover key roles and training for maximizing product value!
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Sprint Goal is an Immediate Tactical Goal

Discover how to define effective Sprint Goals as tactical steps towards your Product Goal, enhancing value delivery and user engagement in Agile projects.
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Story Points & Velocity are a sign of an unsuccessful team

Discover why relying on Story Points and Velocity may hinder your Scrum team’s success. Learn to embrace true agility and enhance your team’s adaptability.
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If your backlog is not refined then you are doing it wrong

Ensure your Scrum team’s success by refining your Product Backlog. Discover effective strategies to enhance clarity and quality in Sprint Planning.
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Getting started with a Definition of Done (DoD)

Learn how to establish a robust Definition of Done (DoD) for your Scrum team to ensure quality and transparency in software delivery. Start improving today!
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A better way than staggered iterations for delivery

Discover a superior approach to delivery that enhances agility and reduces technical debt. Learn how to implement effective cross-functional teams today!
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The Product Goal is a commitment for the Product Backlog

Discover the importance of the Product Goal in Scrum. Learn how it drives focus and transparency for your team’s success. Is your Product Goal defined?
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Managing Projects Using Azure Boards Training

Managing Projects Using Azure Boards Training
Managing Projects Using Azure Boards Training

Azure DevOps Services provide a set of cloud-hosted tools that software teams can use as an end-to-end solution to plan, develop, test, and deliver value in the form of working software. Azure Boards enable an agile team to plan, track, and discuss work across the entire development effort. This one day course will demonstrate how an agile team can configure and use Azure Boards effectively. To maximize learning, students will work in teams, in a common team project, on a common case study.

Scrum for Product Owners Training

Scrum for Product Owners Training
Scrum for Product Owners Training

This instructor-led class is intended to help Product Owners be more effective in their role. Through a combination of presentation, discussion, and hands-on activities, attendees will learn the responsibilities and preferred practices of being the member of the Scrum Team who drives the value.

Scrum for Stakeholders Training

Scrum for Stakeholders Training
Scrum for Stakeholders Training

The fallacy of the rejected backlog item

Explore the fallacy of rejecting backlog items in Scrum. Understand the impact on development and learn how to enhance collaboration and transparency.
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Delivering Live Virtual Classes in Microsoft Teams and Mural

Discover how to effectively deliver live virtual classes using Microsoft Teams and Mural, enhancing engagement and collaboration in your Scrum training.
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Mastering Remote Work: Key Insights for Agile Teams to Thrive in a Digital World

Discover how to enhance remote work, integrate UX in Agile, and boost team dynamics. Join Martin Hinshelwood for insights that drive collaboration and value!
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Can the Definition of Done change per Sprint?

Explore how the Definition of Done can evolve in Scrum. Learn to enhance quality without compromising standards in your agile development process.
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How do you handle conflict in a Scrum Team?

Discover effective strategies for resolving conflicts in Scrum teams. Learn from expert Martin Hinshelwood on fostering collaboration and team harmony.
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In Nexus with 5 Scrum teams, how can the Product Owner attend all Sprint Planning events?

Discover how a Product Owner can effectively manage Sprint Planning across multiple Scrum teams in a Nexus. Enhance your Agile practices today!
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Should the Scrum Master always remove impediments?

Explore whether a Scrum Master should always remove impediments. Discover key insights to empower your team and enhance self-sufficiency in Scrum.
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What's the best way to work around multiple PO?

Discover effective strategies for managing multiple Product Owners and enhancing backlog ownership to drive value delivery in your Scrum team.
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How do you make a good Forecast?

Learn how to create accurate forecasts in agile projects with expert insights from Martin Hinshelwood. Enhance predictability and budget planning effectively!
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Are technical skills required to be a Scrum Master?

Discover if technical skills are essential for a Scrum Master. Explore key masteries that enhance effectiveness in guiding teams and driving organizational change.
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No Estimates and is it advisable for a Scrum Team to adopt it?

Explore the pros and cons of adopting No Estimates for Scrum Teams. Discover how to optimize your workflow and enhance team communication effectively.
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How do you incorporate a Design Sprint in Scrum?

Discover how to effectively integrate Design Sprints into Scrum. Learn key strategies for collaboration and refinement to enhance your product development process.
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Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) with Certification
Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.

Managing Projects Using Visual Studio and Scrum Training

Managing Projects Using Visual Studio and Scrum Training
Managing Projects Using Visual Studio and Scrum Training

This three‐day course will help take your team and project to the next level. Using a combination of lecture, demonstrations, hands‐on activities, and team‐based exercises, attendees will experience how to deliver software using the Scrum framework and the corresponding tools and practices in Visual Studio.

DOD has made it illegal to do waterfall

Discover how the DOD’s new procurement rules outlaw waterfall methods, paving the way for agile practices that enhance efficiency and success in IT projects.
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Professional Scrum is for everyone in your organisation

Discover how Professional Scrum can empower everyone in your organization to enhance collaboration, drive value, and embrace agile transformation.
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Scaled Professional Scrum with Nexus (SPS) with Certification

Scaled Professional Scrum with Nexus (SPS) with Certification
Scaled Professional Scrum with Nexus (SPS) with Certification

Scaled Professional Scrum (SPS) with Nexus is a course that is designed as an experiential workshop where students learn how to scale Scrum using the Nexus Framework.

Big Scrum: All you need and not enough

Explore the challenges of scaling Scrum in ‘Big Scrum: All you need and not enough.’ Discover essential practices for achieving agility at scale.
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My journey into Professional Scrum

Explore my journey into Professional Scrum and discover how agile practices can transform software development and enhance business agility. Join me!
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Professional Scrum in Immingham, UK

Join the Professional Scrum course in Immingham, UK, and enhance your team’s collaboration and efficiency. Discover the value of co-located training today!
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Professional Scrum Foundations coming to Glasgow, Scotland in November 2013

Join the Professional Scrum Foundations course in Glasgow this November 2013. Enhance your team’s understanding of Scrum and drive agile adoption effectively!
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TFS 2012 Agile Planning Tools Issue - nested tasks makes the parent task disappear

Discover why using nested tasks in TFS 2012 Agile Planning Tools can lead to issues. Learn the best practices for effective backlog management.
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What's in a burndown?

Discover the essentials of burndown charts in Agile. Learn how to visualize progress and enhance team communication for successful sprints.
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Professional Scrum Foundations in Salt Lake City, Utah

Join Martin Hinshelwood in Salt Lake City for an engaging Professional Scrum Foundations course, empowering teams to excel in Agile practices and collaboration.
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You can't stack rank hierarchical work items?

Explore the challenges of stack ranking hierarchical work items in software development. Learn effective strategies to enhance your team’s productivity and organization.
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What is the roll of the Project Manager in Scrum?

Discover the evolving role of Project Managers in Scrum. Learn how to transition to Product Owner or Scrum Master for greater impact and success.
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Can you really commit to delivering work?

Explore the shift from commitment to forecasting in Scrum. Discover how this change fosters transparency and trust within your development team.
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Are you doing Scrum? Really?

Explore the evolving landscape of Scrum and discover a simple checklist to ensure you’re truly practicing it. Embrace adaptability for better results!
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Product Owners are not a myth

Discover the vital role of Product Owners in Scrum. Learn how they maximize value and manage backlogs effectively for successful agile development.
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Scrum is hard to adopt and disruptive to your organisation

Discover the challenges of adopting Scrum in your organization. Learn why commitment and training are essential for successful Agile transformation.
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Coffee Talk: Introduction to Scrum - webcast event this Friday!

Join us this Friday for a free webcast on Scrum! Discover key roles, processes, and tips to enhance your agile practices and boost team performance.
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Professional Scrum Developer (.NET) Training in London

Join the Professional Scrum Developer training in London to enhance your .NET skills, collaborate in teams, and master Agile practices. Sign up now!
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Combining Scrum, TFS2010 and Email to keep everyone in the loop

Discover how to effectively combine Scrum, TFS2010, and email to enhance team collaboration and keep everyone informed. Streamline your project management today!
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Even Scrum should have detailed Task descriptions

Discover why detailed task descriptions in Scrum are essential for project integrity. Learn how to enhance team collaboration and ensure project success.
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Do you have a contract between the Product Owner and the Team?

Discover the importance of a Sprint Contract between the Product Owner and Team in Scrum. Enhance collaboration and clarity for successful project delivery.
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Do you know when to send a done email in Scrum?

Learn when to send a ‘done’ email in Scrum to enhance communication and ensure task completion. Boost your team’s efficiency with these essential tips!
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Scrum for Team Foundation Server 2010

Join Martin Hinshelwood to explore Scrum with TFS 2010, enhancing your software development process with Visual Studio ALM tools. Learn key strategies today!
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Guidance - Branching for each Sprint

Master your branching strategy for Scrum sprints! Discover how effective branching can streamline development and enhance collaboration in your projects.
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Do you know that every user story should have an owner?

Discover why every user story needs an owner for effective Scrum management. Enhance your team’s communication and streamline project success!
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Adventures in Scrum: Lesson 2 - For the record

Explore key lessons from our first Scrum Sprint at SSW, uncovering the importance of clear communication and alignment in Agile practices. Join the journey!
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Finding the problem on a partially succeeded build on Team Foundation Build Services 2010

Discover how to troubleshoot partially succeeded builds in TFS 2010. Learn effective strategies to identify and resolve issues for smoother development.
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Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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