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Scrum Product Development

Leveraging Scrum to iteratively build and refine products based on customer feedback.

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https://nkdagility.com/resources/scrum-product-development/

Overview

Learn More about Scrum Product Development

Blog

The Scrum Master is accountable for Delivery

The Scrum Master is accountable for delivery, ensuring every Scrum Team produces a usable increment every sprint while fostering effectiveness and value delivery.
Blog

Definition of Done - Objective vs Subjective

Learn the critical distinction between subjective goals and the objective Definition of Done (DoD) in Scrum. This guide dives into why a measurable, automated DoD is essential for consistent quality, stakeholder trust, and professional-grade product delivery.
Practices

Definition of Done (DoD)

Discover more about Definition of Done (DoD) and how it can help you in your Agile journey!
Blog

The fallacy of the rejected backlog item

Explore the fallacy of rejecting backlog items in Scrum. Understand the impact on development and learn how to enhance collaboration and transparency.
Guides

The Scrum Guide

Discover more about The Scrum Guide and how it can help you in your Agile journey!
Guides

Nexus Guide

Discover more about Nexus Guide and how it can help you in your Agile journey!
Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
Blog

Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
Blog

Getting started with a Definition of Done (DoD)

Learn how to establish a robust Definition of Done (DoD) for your Scrum team to ensure quality and transparency in software delivery. Start improving today!
Videos

Unlocking Scrum Success: A Comprehensive Guide to Values, Roles, Artifacts, and Events

Unlock the power of Scrum! Discover its core values, roles, and events to enhance team collaboration and drive project success. Dive in now!
Blog

Professional Scrum teams build software that works

Discover how Professional Scrum Teams can deliver high-quality software that works. Learn to enhance accountability and trust in your development process.
Blog

Great Scrum Masters Need Technical, Business, and Organisational Mastery

Explore the essential skills for effective Scrum Masters: technical, business, and organisational mastery to empower teams and drive value in Agile environments.
Blog

Release planning and predictable delivery

Master release planning and achieve predictable delivery in agile environments. Discover strategies to enhance quality and streamline your software development process.
Blog

You are doing Scrum but the Scrum Master tells the team what to do!

Discover why a Scrum Master shouldn’t dictate tasks to the team. Empower self-organization and enhance accountability for better project outcomes.
Blog

Pragmatism crushes Dogma in the wild

Discover how pragmatism triumphs over dogma in Scrum through real-world challenges in Minecraft, fostering adaptability and resilience in product development.
Blog

If your backlog is not refined then you are doing it wrong

Ensure your Scrum team’s success by refining your Product Backlog. Discover effective strategies to enhance clarity and quality in Sprint Planning.
Blog

Professional Scrum Developer (.NET) Training in London

Join the Professional Scrum Developer training in London to enhance your .NET skills, collaborate in teams, and master Agile practices. Sign up now!
Blog

Can the Definition of Done change per Sprint?

Explore how the Definition of Done can evolve in Scrum. Learn to enhance quality without compromising standards in your agile development process.
Blog

Work can flow across the Sprint boundary

Discover how to enhance your Scrum process by allowing work to flow across Sprint boundaries, boosting team efficiency and delivering value. Learn more!
Blog

Professional Scrum Foundations in Alameda, California

Join the Professional Scrum Foundations course in Alameda, CA, to enhance your team’s agility and collaboration skills through practical, hands-on learning.
Blog

What's in a burndown?

Discover the essentials of burndown charts in Agile. Learn how to visualize progress and enhance team communication for successful sprints.
Blog

My first Scrum team in the wild

Discover insights from my first Scrum team experience, highlighting key practices and lessons learned to enhance your agile journey. Join the conversation!
Videos

Scrum doesn't solve problems, it reveals them. How, and why is that valuable?

Discover how Scrum reveals organisational challenges and enhances progress. Join Martin as he explores its true value in this insightful video! 🚀🪞
Videos

How much of an impact can a strong, skilled product owner have?

Discover the vital role of a skilled product owner in driving team success and customer value, as Martin Hinshelwood shares insights on agile collaboration.
Blog

In Nexus with 5 Scrum teams, how can the Product Owner attend all Sprint Planning events?

Discover how a Product Owner can effectively manage Sprint Planning across multiple Scrum teams in a Nexus. Enhance your Agile practices today!
Videos

How does a Scrum team decide on a Sprint goal?

Unlock the secrets of effective Sprint goal setting in Scrum! Join Martin as he clarifies myths and enhances team collaboration for impactful planning. 🎯
Workshops

Sprint Review #1

Discover more about “Sprint Review
Videos

What would you advise a scrum team to do in their first 4 weeks?

Kickstart your scrum journey! Join Martin Hinshelwood as he shares actionable goals for new scrum teams in their first 4 weeks. Embrace agile success!
Blog

Product Owners are not a myth

Discover the vital role of Product Owners in Scrum. Learn how they maximize value and manage backlogs effectively for successful agile development.
Videos

How critical is a Product Owner in developing a great Product Backlog?

Unlock the secrets of a successful product backlog! Join Martin as he highlights the crucial role of the Product Owner in Scrum. 🚀🎯
Videos

Turning User Feedback into Actionable Work: A Guide to Maximizing Product Value

Unlock the secrets of Agile Product Management! Discover how short feedback loops can enhance product value and customer satisfaction in under a month.
Blog

A better way than staggered iterations for delivery

Discover a superior approach to delivery that enhances agility and reduces technical debt. Learn how to implement effective cross-functional teams today!
Blog

There Is No Such Thing as a "Junior" Scrum Master

The idea of a junior Scrum Master is a fallacy. The Scrum Master is not an entry-level position and should be born fully formed!
Videos

The Importance of Delivering Working Software Every Iteration

Discover 6 surprising insights about Agile Product Management that can transform your approach! Watch now for essential tips. #agile #productmanagement
Videos

Unlocking Success in Agile: Why Your Definition of Done is Essential for Quality Delivery

Unlock the power of the Definition of Done in Agile! Discover how this key concept enhances quality, transparency, and team effectiveness.
Blog

Balance of Leadership and Control in Scrum

Explore the balance of authority and accountability in Scrum. Discover how Scrum Masters and Product Owners can empower teams while driving effective outcomes.
Recipes

Daily Scrum Recipe

Discover more about Daily Scrum Recipe and how it can help you in your Agile journey!
Videos

Maximise Your Scrum Process: Leveraging Azure DevOps for Agile Success

Unlock the potential of Azure DevOps to supercharge your Scrum process! Discover custom setups, backlog management, and agile practices for success.
Videos

How do you select the most valuable items for the sprint backlog?

Master the art of selecting valuable Sprint backlog items in Scrum! Join Martin as he uncovers strategic insights for effective Agile planning. 🎨📈
Videos

How does the APS course help people apply scrum effectively?

Discover how the APS course transforms Scrum learning into a hands-on experience, empowering teams to tackle complex challenges effectively.
Blog

How to Set and Achieve Effective Sprint Goals

Unlock the power of effective Sprint Goals in Scrum! Learn to craft clear, actionable objectives that drive team success and stakeholder trust. Start now!
Videos

Debunking the Top 5 Myths About Scrum: Unlocking Agile Success in Your Organisation

Debunk common Scrum myths that hinder Agile success! Discover the truth behind meetings, story points, planning, and governance in this insightful guide.
Videos

Overview of 'applying flow metrics for Scrum' course.

Unlock Scrum’s potential with Kanban! Discover how flow metrics can enhance planning, execution, and retrospectives for better team performance.
Videos

What is the Sprint Review workshop and how will it help organisations?

Discover how NKD Agility’s Sprint Review workshops empower scrum teams to excel in showcasing their work and enhancing stakeholder engagement.
Videos

What should be top of mind when a Scrum team prepare for a Sprint review?

Unlock effective stakeholder engagement in Scrum Sprint reviews! Discover strategies to align your team’s efforts for better project outcomes. 📈🤝
Videos

What is Sprint Planning?

Discover the essentials of sprint planning in Scrum! Join Martin Hinshelwood as he explains its importance and effective strategies for your team.
Blog

Decoding Scrum Team Work: Balancing Sprint and Refinement Work

Master the balance between Sprint and Refinement work in Scrum. Discover strategies to enhance team efficiency and achieve your product goals effectively.
Blog

Navigating the Future with a Fine-Tuned Product Backlog

Discover how a well-ordered Product Backlog can guide your Agile projects to success. Learn essential strategies for effective backlog management today!
Blog

Hiring a Professional Product Owner

Discover the essential qualities of a Professional Product Owner. Learn how to maximize product value and enhance team collaboration for success.
Blog

Adventures in Scrum: Lesson 1 – The failed Sprint

Explore the challenges of Scrum in ‘Adventures in Scrum: Lesson 1’. Learn from a failed Sprint and discover key insights for effective team collaboration.
Recipes

Sprint Review Recipe

Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
Videos

Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

Unlock the secrets of the Product Owner’s role in Scrum! Discover how they maximise value and drive Agile success. Watch now for key insights! 🚀
Videos

What should you do if your Sprint Review delivers harsh, scathing feedback?

Master Sprint reviews with confidence! Learn to turn harsh feedback into actionable insights and align with stakeholders for product success. 🚀
Blog

Sprint Goal is an Immediate Tactical Goal

Discover how to define effective Sprint Goals as tactical steps towards your Product Goal, enhancing value delivery and user engagement in Agile projects.
Videos

How does a Scrum team create a sprint goal?

Discover how scrum teams create impactful sprint goals to enhance collaboration and deliver value in this insightful short video with Martin Hinshelwood!
Practices

Sprint Planning Event

Discover more about Sprint Planning Event and how it can help you in your Agile journey!
Recipes

Sprint Planning Recipe

Discover more about Sprint Planning Recipe and how it can help you in your Agile journey!
Newsletters

Unlock the Power of Effective Backlog Management with our new course from Scrum.org

Master Scrum’s Product Backlog Management with our expert-led course. Enhance stakeholder engagement and data-driven decision-making for project success! 🚀
Blog

The Sprint Goal is a commitment for the Sprint Backlog

Discover the importance of the Sprint Goal in Scrum. Learn how it fosters team focus and transparency, driving valuable outcomes in your projects.
Blog

Update to the Scrum Guide on the 25th Anniversary of the Scrum Framework

Discover the latest updates to the Scrum Guide on its 25th anniversary, simplifying Scrum for better team management and accountability. Read more!
Videos

Why 'Definition of Done' is Crucial for Success in Scrum

Unlock the secrets of defining ‘done’ in agile projects with a fun bakery analogy! Perfect for scrum masters and agile teams seeking clarity. 🍩🥖
Videos

What is a sprint goal?

Discover the essence of a product goal! Join Martin Hinshelwood as he explains its importance in aligning team efforts with customer value. #Agile #Scrum
Videos

What is a sprint goal?

Unlock the secrets of sprint planning! Discover common pitfalls in agility and learn to empower your team for swift market responses. 🚀📈
Videos

What is a Sprint Backlog?

Discover the sprint backlog’s role in Scrum! Join Martin Hinshelwood as he explains its importance for teams and stakeholders in this insightful video.
Videos

The Importance of Product Backlog Management in Today's Agile Landscape

Discover why Product Backlog Management is crucial in today’s Agile landscape. Join Martin Hinshelwood as he explores its rising significance in Scrum.
Videos

Mastering Product Backlog Management: Insights from the New Scrum.org Course

Discover Scrum.org’s new Product Backlog Management course with Martin Hinshelwood and learn to master backlog refinement for effective product goals!
Blog

Sculpting the Product Backlog: A Delicate Balance Between Lean Inventory and Future Readiness

Master the art of crafting a lean Product Backlog that balances current needs and future readiness, ensuring clarity and value for your team and stakeholders.
Videos

What is a sprint goal?

Discover the importance of a sprint goal in Scrum! Join Martin Hinshelwood as he shares tips on crafting effective goals for your team. #Agile #Scrum #Shorts
Blog

The Product Goal is a commitment for the Product Backlog

Discover the importance of the Product Goal in Scrum. Learn how it drives focus and transparency for your team’s success. Is your Product Goal defined?
Videos

Mastering Agile: 3 Essential Strategies to Boost Your Team's Sprint Success

Unlock your team’s potential with three essential Agile strategies: define “done,” avoid overcommitting, and prioritise refinement for smoother Sprints!
Blog

I do continuous deliver, why should I Sprint?

Explore why Sprints are essential in Scrum, even with continuous delivery. Discover how they enhance communication, predictability, and planning in software development.
Videos

Mastering Scrum: Essential Insights for New Teams from a Scrum Master's Journey

Unlock your Scrum team’s potential! Discover essential principles, values, and strategies for effective learning and collaboration in this insightful guide.
Videos

Scrum is like communism, it doesn't work. Myth 1.

Uncover the truth behind Scrum myths! Join Martin as he reveals the real purpose of Scrum events and why they matter in agile. 🎥🚀 #Scrum #Agile
Videos

Mastering Sprint Planning: Key Principles for Agile Success

Master Sprint planning with top tips on understanding your product backlog and establishing clear goals. Boost team collaboration and achieve success!
Videos

Mastering Product Backlog Management: Essential Skills for Product Owners

Master product backlog management with our expert guide! Learn essential strategies for new product owners to deliver maximum value. Subscribe for insights!
Videos

Mastering Product Backlog Management: Key Strategies for Agile Success

Master your product backlog with key strategies for prioritisation, WIP limits, and stakeholder engagement. Discover how to maximise value in Agile!
Videos

The Real Scope of a Product Owner: Beyond the Backlog

Discover why training is vital for product owners in Scrum. Martin Hinshelwood highlights the skills needed to excel and gain a competitive edge.
Videos

Unlocking the Power of Sprint Planning: Transform Your Agile Approach for Success

Unlock the true potential of Sprint planning! Discover how structured workshops can transform your Agile approach and empower your team for success.
Blog

Are technical skills required to be a Scrum Master?

Discover if technical skills are essential for a Scrum Master. Explore key masteries that enhance effectiveness in guiding teams and driving organizational change.
Blog

My journey into Professional Scrum

Explore my journey into Professional Scrum and discover how agile practices can transform software development and enhance business agility. Join me!
Videos

What is the hardest part of working with a brand-new scrum team?

Discover the toughest challenges of joining a new Scrum team and how to transition from novice to mastery in Agile practices with Martin Hinshelwood.
Blog

Professional Scrum Training for the Ghana Police Service

Join the Ghana Police Service in pioneering Scrum training for effective organizational change. Discover agile practices that empower officers to innovate!
Videos

Why do you think the PSU course has become so popular for product development?

Discover why the PSU course is transforming product development by integrating UX into Scrum teams, empowering them to create valuable customer solutions.
Blog

Are you doing Scrum? Really?

Explore the evolving landscape of Scrum and discover a simple checklist to ensure you’re truly practicing it. Embrace adaptability for better results!
Blog

Choosing a Process Template for your Team Project

Discover the best process template for your agile team project. Learn why the Scrum template minimizes friction and enhances your development workflow.
Videos

If you could teach just one thing about Scrum, what would it be?

Unlock Scrum’s true potential! Discover how empiricism and complexity empower teams and drive success in this insightful video. #Scrum #Agile
Videos

What will you learn on the professional scrum master course?

Discover how the Professional Scrum Master course empowers you to lead agile teams, fostering autonomy and collaboration for optimal success.
Videos

Unlocking Success: How the Professional Scrum Product Owner Course Transforms Your Agile Journey

Unlock your potential as a Professional Scrum Product Owner! Join our immersive course to master agile practices, enhance team dynamics, and drive product success.
Blog

Rethinking 'User Stories': A Call for Clarity in Product Backlog Management

Discover why ‘User Stories’ may hinder product development and learn to embrace ‘Product Backlog Items’ for clearer, more effective communication.
Videos

What is a product backlog?

Discover the essentials of a product backlog! Learn how it helps agile teams prioritise tasks for successful product development with Martin Hinshelwood. #shorts
Blog

Why Most Scrum Masters Are Failing and What They Should Know

Discover why many Scrum Masters fail and learn essential skills for success. Elevate your Agile practices and ensure your team’s effectiveness today!
Blog

Story Points & Velocity are a sign of an unsuccessful team

Discover why relying on Story Points and Velocity may hinder your Scrum team’s success. Learn to embrace true agility and enhance your team’s adaptability.
Blog

How do you incorporate a Design Sprint in Scrum?

Discover how to effectively integrate Design Sprints into Scrum. Learn key strategies for collaboration and refinement to enhance your product development process.
Videos

Unpacking the Scrum Master Role: Moving Beyond Misconceptions to True Accountability

Uncover the true role of a Scrum Master! Explore common misconceptions, key accountabilities, and how to foster genuine agility in your team.
Videos

Are there any Scrum courses that teach you how to scale Scrum?

Unlock the secrets to scaling Scrum! 🚀 Join Martin as he shares strategies to overcome challenges and enhance your Scrum journey. Don’t miss out! 🌟
Blog

What's the best way to work around multiple PO?

Discover effective strategies for managing multiple Product Owners and enhancing backlog ownership to drive value delivery in your Scrum team.
Videos

Mastering Scrum: Effective Planning and Prioritisation for Agile Success

Master Scrum planning with insights on aligning goals, assessing value, and maintaining a lean backlog. Discover strategies for effective prioritisation today!
Blog

Rethinking Product Backlog: Navigating Through the Weeds of Complexity

Explore innovative strategies for managing your Product Backlog in complex environments. Discover how to enhance agility and foster team autonomy today!
Blog

Delivering Live Virtual Classes in Microsoft Teams and Mural

Discover how to effectively deliver live virtual classes using Microsoft Teams and Mural, enhancing engagement and collaboration in your Scrum training.
Videos

What is a product owner?    Why are they essential?

Discover the vital role of a Product Owner in Agile and Scrum, from strategic leadership to market insights. Elevate your understanding today!
Blog

TFS 2012 Agile Planning Tools Issue - nested tasks makes the parent task disappear

Discover why using nested tasks in TFS 2012 Agile Planning Tools can lead to issues. Learn the best practices for effective backlog management.
Videos

Mastering Prioritisation: How Product Owners Can Drive Value and Accountability

Master the art of prioritisation as a Product Owner! Discover how strategic decisions can maximise value, control budgets, and engage stakeholders effectively.
Videos

Embrace the Chaos: Transforming Scrum Learning Through Experience and Minecraft

Unlock the power of Scrum in our Applying Professional Scrum class! Experience chaos, learn through action, and transform your agile approach today.
Videos

Special Sprints: Agile Banditry or Risk Management?

Uncover the truth about special sprints in Agile! Join Martin as he reveals their pitfalls and impact on product delivery. 🚀🔍 #Agile #SpecialSprints
Course

Applying Professional Scrum for Software Development (APS-SD) with Certification

Experience APS-SD: Hands-on Scrum training for delivering quality software. Gain practical skills in Agile, DevOps, and Scrum principles. Free PSD I certification exam included. Enhance your software development expertise.
Course

Professional Scrum Master

Our Professional Scrum Master Training Program features PSM Training from Scrum.org, delivered as an Immersive Learning Experience. It combines live, instructor-led sessions with additional offline exercises, covering the principles of the Scrum framework and the Scrum Master role. This multi-week format integrates real-world applications, encouraging continuous improvement through practical assignments.
Course

Applying Flow Metrics for Scrum

Elevate Your Scrum Mastery with ‘Applying Flow Metrics for Scrum’: Transform your Agile practices with our immersive, hands-on course. Dive deep into the world of flow metrics and emerge with the skills to enhance your team’s efficiency and delivery. Join us for a journey of practical learning and real-world application – it’s time to turn data into action!
Course

Scaled Professional Scrum with Nexus (SPS) with Certification

Scaled Professional Scrum (SPS) with Nexus is a course that is designed as an experiential workshop where students learn how to scale Scrum using the Nexus Framework.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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