Validating product concepts through iterative testing with real users, ensuring alignment with market demands and delivering authentic customer value. Posts should explore user research methodologies, feedback analysis, prototype testing, and strategies for refining product offerings based on empirical evidence and user insights.
This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
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