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Product Strategy

Crafting a clear vision and actionable roadmap for sustainable product success in a dynamic market landscape.

Defining a vision and roadmap to create a competitive and sustainable product.

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https://nkdagility.com/resources/product-strategy/

Overview

Product strategy is the process of defining a clear vision and roadmap for creating a competitive and sustainable product. It encompasses understanding market needs, aligning product goals with organisational objectives, and establishing a framework for decision-making that guides product development. This strategic approach is crucial as it enables teams to deliver value predictably and sustainably, ensuring that every feature and enhancement is purposefully aligned with customer expectations and business outcomes.

A well-defined product strategy fosters long-term thinking, allowing organisations to anticipate market changes and adapt accordingly. It serves as a guiding star for cross-functional teams, ensuring that all efforts are coordinated and focused on delivering maximum value. By integrating insights from customer feedback loops and market analysis, product strategy helps mitigate risks associated with product development, enabling teams to innovate while maintaining a clear focus on their goals.

This concept is distinct from Agile frameworks or methodologies, which primarily focus on the execution of work. Instead, product strategy provides the overarching direction that informs those methodologies, ensuring that the tactical decisions made during development are in service of a larger vision. It is a systemic approach that empowers teams to navigate complexity and uncertainty, ultimately driving sustained success in a competitive landscape.

Learn More about Product Strategy

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Agile Product Operating Model

Transform your organisation with the Agile Product Operating Model, blending agile practices and product management to deliver consistent, customer-focused value.
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Lean Product Development

Minimising waste while maximising learning in product creation.
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Evidence Based Management

Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not opinion. It enables data-informed investment in agility, innovation, and outcomes rather than output.
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Common Goals

Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of code to serve a shared purpose. Without them, you don’t have a system—you have disconnected activity.
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Videos

The Strategic Imperative: Empowering Teams with Vision, Goals, and Direction

Explores how clear vision, goals, and evidence-based management empower teams, improve alignment, and foster autonomy, engagement, and effective decision-making in organisations.
Videos

Vision, Value, and Validation: The Keys to Successful Product Management

Explains how Product Owners can replace traditional project management with vision, value, and validation to guide teams, deliver real value, and ensure product success.
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Unrealised Value

Unrealized Value is one of the four key value areas of Evidence‑Based Management and represents a group of measures focused on the potential value that could be captured with further improvements. Instead of being a single metric, it includes various indicators that assess untapped opportunities, such as latent market demand or areas for innovation. These combined measures offer insight into how much additional value remains available for the organization.
Videos

The Importance of Validation in Product Development: A Strategic Approach

Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to maximise long-term product value.
Videos

Empowering Agile Teams: Why Understanding Product Vision is Key to Success

Explains why agile teams need a clear understanding of product vision and strategic goals to boost alignment, ownership, decision-making, and adaptability.
Videos

Understanding Product Discovery: Why It Matters More Than Ever

Explains Product Discovery in product development, its role in setting strategy, uncovering opportunities, and aligning teams to build valuable, user-focused products.
Videos

What is a product vision?

Explains product vision as a long-term guiding goal that defines a product’s desired future state, aligning teams and inspiring direction beyond short-term objectives.
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Market Share

Gaining competitive advantage by expanding a product’s presence in its market segment.
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    Lean Startup

    Applying Lean principles to rapidly test and validate business ideas with minimal risk.
    Course

    Professional Scrum Product Backlog Management Skills (PSPBMS) Course with Certification

    Step into the dynamic world of Scrum with our ‘Professional Scrum Product Backlog Mastery’ course. Unlock the secrets of effective backlog management, stakeholder engagement, and data-driven decision-making. Whether you’re a seasoned Scrum Master or an aspiring Product Owner, this course promises to elevate your skills, offering a blend of theory and real-world application. Dive in, and let’s turn your Scrum visions into actionable strategies.
    Course

    Advanced Professional Scrum Product Owner (PSPO-A) Course with Certification

    Mastering the Product Owner Stances: Professional Scrum Product Owner™ - Advanced (PSPO-A) is a hands-on, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders.

    Connect with Martin Hinshelwood

    If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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