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Product Management

Navigating customer desires, business objectives, and technical realities for effective product strategy and delivery.

Product Management is the strategic discipline of balancing customer needs, business goals, and technical feasibility to maximise product value. It involves defining vision, prioritising opportunities, and guiding development efforts to ensure alignment with market demands and organisational objectives. Effective Product Management enables teams to deliver impactful solutions, adapt to change, and drive continuous value delivery through evidence-based decision-making and cross-functional collaboration.

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Overview

Product Management: Balancing Vision, Value, and Viability

Product Management is a strategic discipline, not a support function. It is accountable for aligning customer needs, business goals, and technical feasibility to maximise value delivery. This isn’t about writing requirements or running meetings; it’s about making tough trade-offs, prioritising what matters, and driving decisions that create measurable outcomes. Product Management, when done well, creates clarity from chaos and focus from fragmentation.

At the core of Product Management, within the context of Scrum, is the Product Owner accountability, or more broadly, the product strategist in Agile organisations. This role is accountable for value, not output. That distinction matters. Delivering more features doesn’t mean more value. In fact, most features don’t deliver any. Product Managers must act as ruthless prioritisation engines, ensuring the Product Backlog contains only what’s most likely to move the needle for users and the business.

Effective Product Managers work within a social system, not just a technical one. That means navigating stakeholders, aligning executives, collaborating with developers, and continuously engaging users. You need a compelling product vision, framed as an intermediate strategic goal, supported by clear outcomes and measurable progress. Without this, teams drift, customers disengage, and the backlog becomes a dumping ground for pet features and executive whims.

A modern Product Manager uses evidence-based management to guide decisions. You cannot optimise what you don’t measure. Use metrics like Time to Market, Current Value, and Ability to Innovate to inspect and adapt both strategy and execution. Avoid vanity metrics. Focus on evidence that enables learning and guides investment.

Customer feedback isn’t a suggestion box—it’s a strategic asset. Gather it continuously, synthesise it relentlessly, and prioritise it objectively. Use techniques like Opportunity Solution Trees, Jobs-to-be-Done interviews, or user story mapping. But don’t confuse listening with appeasement. Not all feedback should be actioned. Product Management is about discernment, not consensus.

Successful product strategies also demand technical empathy. Product Managers don’t need to write code, but they must understand what’s possible, what’s costly, and what’s risky. This is how you balance desirability, viability, and feasibility. You can’t decouple product strategy from technical architecture or delivery capability.

Finally, Product Management thrives in systems with clear boundaries of authority and accountability. The Product Manager owns what and why. Developers own how. The Scrum Master enables how well. Confusing these boundaries leads to dysfunction, misalignment, and blame.

In short, Product Management is a value-optimising function that sits at the intersection of strategy, execution, and learning. It’s not a job title; it’s an ethos. A relentless focus on outcomes, a commitment to learning, and a willingness to say no. You don’t need more features. You need better decisions.

If your Product Manager is just managing Jira tickets, you don’t have a product strategy. You have a to-do list. Fix that.

Learn More about Product Management

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Agile Product Operating Model

Transform your organisation with the Agile Product Operating Model, blending agile practices and product management to deliver consistent, customer-focused value.
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Evidence Based Management

Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not opinion. It enables data-informed investment in agility, innovation, and outcomes rather than output.
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Lean Product Development

Minimising waste while maximising learning in product creation.
Videos

Free Workshop 04: Introduction to Sprint Reviews [Review & Retrospective]

Covers key concepts of Sprint Reviews, interactive workshop delivery using Teams and Mural, technical challenges faced, participant feedback, and retrospective insights.
Videos

Evidence-Based Management: The Four Key Value Areas in Scrum

Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and organisational improvement.
Videos

Mastering Evidence-Based Management for Agile Success

Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, and time to market.
Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Videos

The Importance of Validation in Product Development: A Strategic Approach

Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to maximise long-term product value.
Videos

Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

Explains why product ownership and product management are deeply connected in Scrum, clarifying their roles, focus on value delivery, and the need for agile adaptation.
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Scaling

Coordinate multiple teams to deliver complex products while preserving agility. Focus on alignment, flow, and value delivery across the enterprise using lean principles and adaptive product structures.
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Your Evolving Definition of Done

Explains how the Definition of Done evolves in Scrum, aligning team practices with organisational standards to ensure consistent quality, compliance, and business value delivery.
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Great Scrum Masters Need Technical, Business, and Organisational Mastery

Scrum Masters are most effective when they combine leadership skills with technical, business, and organisational mastery to support teams, Product Owners, and change.
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Definition of Done - Objective vs Subjective

Explains the difference between subjective goals and the objective Definition of Done in Scrum, highlighting how clear, measurable criteria ensure consistent product quality.
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Metrics that matter with evidence-based management

Discover how Evidence-Based Management can enhance your metrics and KPIs for better decision-making in software development. Elevate your team’s performance!
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Common Goals

Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of code to serve a shared purpose. Without them, you don’t have a system—you have disconnected activity.
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Evidence-based Management: Gathering the metrics

Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to innovate.
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The fallacy of the rejected backlog item

Explains why rejecting individual backlog items at Sprint Review is a misconception, highlighting Scrum’s focus on learning, collaboration, and delivering a complete increment.
Videos

Maximising Product Value: The Power of Hypothesis-Driven Engineering

Explores how hypothesis-driven engineering helps teams maximise product value by testing ideas, measuring outcomes, and learning from failure to guide investment decisions.
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Balance of Leadership and Control in Scrum

Explores how Scrum Masters and Product Owners balance leadership, authority, and team autonomy to ensure accountability, effective self-management, and organisational alignment.
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There is no place like production

Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business impact for improvement.
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What my father taught me about Evidence-based Management (34 years before it was invented!)

Discover how my father’s insights on Evidence-based Management transformed a failing business 34 years before its inception. Learn to optimize value and agility!
Videos

Does Your Team Truly Understand Your Product Vision and Goals?

Ensuring every team member understands and connects their daily work to the product vision and strategic goals is key to true Agile alignment, collaboration, and value delivery.
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Mastering Product Development Costs: Empower Your Team for Financial Success

Learn how to track, manage, and optimise product development costs by empowering teams with financial awareness, key metrics, and continuous improvement for better outcomes.
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How to Achieve Predictability in Business through Agile Principles

Learn how Agile principles help businesses improve predictability by addressing challenges, optimising systems, aligning goals, and adapting to change for consistent results.
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Bridging the Gap: How to Align Your Organisation for Successful Agile Product Management

Learn how to align teams, stakeholders, and processes for effective agile product management by fostering shared goals, clear communication, and evidence-based practices.
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How much of an impact can a strong, skilled product owner have?

A skilled product owner drives teams to build valuable solutions, anticipate customer needs, and deliver features that create real business impact—not just more features.
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The Synergy Between Product Management and Product Development in Agile Environments

Explains how close collaboration between product management and product development in agile teams drives market value, innovation, and continuous product improvement.
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Navigating the Future with a Fine-Tuned Product Backlog

Explains how a well-ordered, refined Product Backlog guides Agile teams, supports goal alignment, and ensures value-driven product development through ongoing prioritisation.
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Explains how identifying and validating unrealised value, understanding user needs, and rapid feedback loops can enhance product development and maximise user impact.
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Transforming Scope Creep into Success: Embrace Agility and Deliver Value in a Changing Market

Learn how to turn scope creep into an advantage by adopting Agile methods, focusing on value delivery, and adapting to changing requirements in dynamic markets.
Videos

Unlocking the Power of Immersive Learning for Product Management

Explores how immersive learning in product management blends practical assignments, evidence-based metrics, and reflection to drive real organisational change and improvement.
Videos

The Strategic Imperative: Empowering Teams with Vision, Goals, and Direction

Explores how clear vision, goals, and evidence-based management empower teams, improve alignment, and foster autonomy, engagement, and effective decision-making in organisations.
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Rethinking Product Backlog: Navigating Through the Weeds of Complexity

Explores how rigid hierarchies in product backlogs can hinder agility, advocating for flatter, value-focused approaches to manage complexity in product development.
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Hiring a Professional Product Owner

Explains the key accountabilities, skills, and behaviours required for a Scrum Product Owner, including hiring trends, role requirements, and practical job specifications.
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Sprint Goal is an Immediate Tactical Goal

Explains how the Sprint Goal serves as an immediate tactical objective in Scrum, guiding teams toward strategic Product Goals and maximising value through focused outcomes.
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Product Goal is an Intermediate Strategic Goal

Explains how product goals serve as intermediate strategic goals, guiding agile organisations through uncertainty using experimentation, outcomes, and data-driven discovery.
Videos

The Evolution of Product Management in the Agile Era

Explores how Agile transformed product management by enabling shorter release cycles, faster feedback, continuous delivery, and a stronger focus on built-in quality.
Videos

Evidence-Based Management: The Key to Agile Success

Evidence-based management uses data-driven decisions to help organisations achieve business outcomes, adapt to market changes, and maximise value beyond agile processes.
Videos

How critical is a Product Owner in developing a great Product Backlog?

Explains why a product owner is essential for shaping, prioritising, and maintaining a focused, lean product backlog that drives effective Agile product development.
Videos

Unlocking Effective Product Development: How a Hypothesis-Driven Approach Transforms User Experience

Explains how a hypothesis-driven approach, small experiments, and cross-team collaboration improve product development, user experience, and continuous delivery outcomes.
Newsletters

Introducing the Professional Product Validation and Discovery Workshop from Scrum.org

Learn practical skills in product validation, customer discovery, and team collaboration to create customer-focused products, guided by an expert Scrum.org trainer.
Videos

Where is consensus valuable and where does it kill great product development?

Explores when consensus helps or hinders product development, highlighting the need to balance collaboration, leadership, trust, and timely decision-making.
Videos

Rethinking Budgeting: How to Break Free from Traditional Constraints and Maximise Value

Explores the limitations of traditional budgeting and explains how flexible, value-driven approaches like Beyond Budgeting can improve agility, innovation, and resource use.
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Understanding Product Discovery: Why It Matters More Than Ever

Explains Product Discovery in product development, its role in setting strategy, uncovering opportunities, and aligning teams to build valuable, user-focused products.
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Harnessing Evidence-Based Management: Transform Your Decision-Making with Data-Driven Insights

Learn how evidence-based management uses data and purposeful metrics to inform decisions, shape behaviours, and drive continuous improvement in organisations.
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Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and team engagement.
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Mastering Product Backlog Management: Essential Skills for Product Owners

Learn the core skills and best practices for effective product backlog management, including risk, value, sizing, learning, and refinement to maximise product delivery.
Videos

Vision, Value, and Validation: The Keys to Successful Product Management

Explains how Product Owners can replace traditional project management with vision, value, and validation to guide teams, deliver real value, and ensure product success.
Videos

The Real Scope of a Product Owner: Beyond the Backlog

Explores the full responsibilities of a Product Owner in Agile, highlighting strategic decision-making, value maximisation, and the importance of market insight and relationships.
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Harnessing Your Entrepreneurial Spirit: Key Strategies for Product Owners to Drive Team Success

Learn how product owners can boost team success by connecting work to value, making evidence-based decisions, and improving time to market through agile practices.
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Rethinking 'User Stories': A Call for Clarity in Product Backlog Management

Explores why replacing “User Stories” with “Product Backlog Items” improves clarity, flexibility, and transparency in product backlog management and team communication.
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Sculpting the Product Backlog: A Delicate Balance Between Lean Inventory and Future Readiness

Explores how to maintain a lean, transparent product backlog that balances current needs with future readiness, enabling teams to adapt and maximise product value.
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Minimum Viable Product

Building the Minimum Viable Product to test ideas and validate market assumptions quickly.
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Forecasting

Enhance forecasting in Agile and Scrum. Use empirical data to predict delivery timelines, manage risk, and optimise value delivery.
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Unrealised Value

Unrealized Value is one of the four key value areas of Evidence‑Based Management and represents a group of measures focused on the potential value that could be captured with further improvements. Instead of being a single metric, it includes various indicators that assess untapped opportunities, such as latent market demand or areas for innovation. These combined measures offer insight into how much additional value remains available for the organization.
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Current Value

Current Value is one of the four key value areas of Evidence‑Based Management. Rather than being a single measure, it comprises a group of indicators that collectively assess the tangible, real‑time value a product or service delivers. This group of measures includes, for example, customer satisfaction data, revenue impact, and performance feedback—all of which help determine how much value is being realized at present.
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The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Incompetent Scrum Masters reduce team performance and ROI by lacking key skills. Learn how to measure their impact using innovation, usage, and delivery metrics.
Practices

Metrics and Reports

Discover more about Metrics and Reports and how it can help you in your Agile journey!
Blog

Deciphering the Enigma of Story Points Across Teams

Explains why Story Points are subjective and unsuitable for comparing teams, and highlights objective metrics like throughput and value for measuring and improving team performance.
Videos

Empowering Teams with Financial Insights: The Key to Maximising ROI and Fostering Ownership

Empowering teams with financial insights boosts ownership, informed decision-making, and ROI by aligning daily work with business goals through transparency and team-level P&L.
Videos

Why do you think the PSU course has become so popular for product development?

The PSU course bridges the gap in product development by integrating user experience and design into Scrum, enabling teams to deliver more valuable, user-focused products.
Videos

In high competition markets, how does scrum product development help acquire and retain customers?

Explains how Scrum supports customer acquisition and retention in competitive markets by enabling rapid delivery, feedback, and continuous improvement, but not guaranteeing success.
Blog

What's the best way to work around multiple PO?

Guidance on addressing issues with multiple Product Owners in Scrum, highlighting the need for clear backlog ownership and accountability to ensure value delivery.
Videos

7 Harbingers of the Agile apocalypse - Chaos

Explores how chaos arises in agile transformations due to unclear vision and poor communication, and offers strategies for restoring alignment, clarity, and effective teamwork.
Videos

Who Should Lead the Sprint Review? Unpacking the Role of the Product Owner in Agile Success

Explains why the Product Owner should lead Sprint Reviews in Agile, detailing their role in maximising value, gathering feedback, and updating the product backlog.
Videos

Mastering Scrum: Effective Planning and Prioritisation for Agile Success

Learn how to plan and prioritise effectively in Scrum by aligning with business goals, assessing value and risk, and keeping a lean, focused product backlog.
Videos

Unpacking Assumptions: How to Elevate Your Product Development Beyond the Feature Factory

Learn how to identify and challenge assumptions in product development, avoid the feature factory trap, and use discovery, experimentation, and validation to meet real user needs.
Videos

Mastering Evidence-Based Management in Agile: Inform, Don’t Control

Explains how to use data in Agile management to guide decisions and behaviours, focusing on informed outcomes without letting metrics control teams or stifle value delivery.
Videos

How good is the APSPO course in helping leaders determine product direction and Why?

Explores how the APSPOA course equips product owners and leaders with tools and techniques to shape product direction and develop key Agile leadership skills.
Blog

Product Owners are not a myth

Discover the vital role of Product Owners in Scrum. Learn how they maximize value and manage backlogs effectively for successful agile development.
Videos

Empowering Agile Teams: The Critical Role of User Feedback in Requirement Changes

Explains how empowering Agile teams to act on user feedback enables rapid requirement changes, improves product relevance, and overcomes barriers like rigid contracts.
Videos

Unlocking the Product Owner Potential: Bridging Theory and Practice in Agile Leadership

Explores the real-world challenges and expanded responsibilities of product owners, highlighting practical skills, agile leadership, and collaborative learning in organisations.
Videos

Navigating the Unknown: How to Fund Your Product Like a Venture Capitalist

Learn how to fund product development by thinking like a venture capitalist—run small experiments, validate ideas, manage risk, and balance data with creative vision.
Videos

What is a product owner?    Why are they essential?

Explains the product owner’s role in Scrum, focusing on accountability for maximising value, aligning teams with strategy, and ensuring unified direction for product success.
Newsletters

Professional Product Discovery and Validation Skills (PPDV) with a friend in September!

Learn practical skills in product discovery, validation, and customer-centric development to create successful products, with expert-led training and team collaboration strategies.
Videos

Mastering Assumptions: Unlocking Success in Product Development Through Hypothesis-Driven Strategies

Learn how to identify, prioritise, and test assumptions in product development using hypothesis-driven methods, experimentation, and critical analysis for better decision-making.
Videos

Mastering Product Development: From Assumptions to Hypotheses

Learn to identify, prioritise, and test assumptions in product development by turning them into hypotheses, managing experimentation costs, and making data-driven decisions.
Videos

Unlocking the Power of Assumptions in Product Development: Why the PPDV Course is a Game-Changer

Learn to identify, challenge, and validate assumptions in product development, avoid the “Feature Factory” trap, and build products that truly meet user needs.
Videos

Unlocking Business Value: The Power of Evidence-Based Management for Effective Leadership

Explains how evidence-based management uses data-driven decisions and tailored metrics to boost business value, leadership effectiveness, and organisational innovation.
Videos

Filling the Understanding Gap: A Product Owner's Guide to Vision, Engagement, and Value

Guidance for Product Owners on clarifying product vision, engaging teams, and ensuring value delivery to bridge understanding gaps in product development and leadership.
Videos

Unlocking Success: How Lean Product Development Transforms Decision-Making and Value Creation

Explores how lean product development improves decision-making, reduces risk, and increases value by focusing on customer needs and efficient product ownership practices.
Videos

Unlocking Success: How the Professional Scrum Product Owner Course Transforms Your Agile Journey

Learn how the Professional Scrum Product Owner course builds agile skills, practical product management, and ongoing support for effective product ownership and team success.
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Time to Market

Time to Market is one of the four key value areas of Evidence‑Based Management that focuses on organizational capability. It is not a single measure but a group of metrics that evaluate the speed at which ideas are transformed into deliverable products or features. This collection of measures may include lead time, cycle time, and overall development duration—providing a comprehensive view of how quickly value reaches the customer.
Course

Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Scrum.org created the Evidence-Based Management™ (EBM) framework which is an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve its strategic goals.
Course

Professional Scrum Product Backlog Management Skills (PSPBMS) Course with Certification

Step into the dynamic world of Scrum with our ‘Professional Scrum Product Backlog Mastery’ course. Unlock the secrets of effective backlog management, stakeholder engagement, and data-driven decision-making. Whether you’re a seasoned Scrum Master or an aspiring Product Owner, this course promises to elevate your skills, offering a blend of theory and real-world application. Dive in, and let’s turn your Scrum visions into actionable strategies.
Course

Professional Scrum Master and Product Owner (PSMPO) with Certification

Scrum Teams flourish when the Scrum Master and Product Owner accountabilities are well fulfilled. The 3-day Professional Scrum Master and Product Owner (PSMPO) course combines the key learning objectives from both the Scrum.org Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) courses.
Course

Advanced Professional Scrum Product Owner (PSPO-A) Course with Certification

Mastering the Product Owner Stances: Professional Scrum Product Owner™ - Advanced (PSPO-A) is a hands-on, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders.
Course

Scrum for Product Owners Training

This instructor-led class is intended to help Product Owners be more effective in their role. Through a combination of presentation, discussion, and hands-on activities, attendees will learn the responsibilities and preferred practices of being the member of the Scrum Team who drives the value.
Course

Professional Scrum Product Owner

Our Professional Scrum Product Owner course helps students master the Product Owner role with real-world scenarios and practical exercises, enabling participants to drive product success using Agile principles and Scrum.
Course

Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.
Videos

Building a High-Performance Delivery Engine: Unlocking Success Through Competence and Collaboration

Explores how competence, collaboration, and agile philosophies drive high-performance software delivery, focusing on business value, continuous improvement, and team empowerment.
Blog

Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Failing to deliver a usable product each agile iteration leads to lost trust, technical debt, poor adaptability, misaligned expectations, low morale, and lack of feedback.
Blog

If your backlog is not refined then you are doing it wrong

Explains why regular backlog refinement is essential in Scrum, how to make backlog items ready for Sprint Planning, and ways to measure effective refinement.
Videos

Transforming Waste into Value: How to Boost ROI with Agile Metrics

Learn how agile metrics like innovation rate, product index, usage index, and version adoption help identify waste and improve ROI by focusing on value-driven engineering.
Blog

How Usable Working Products Are Your Ultimate Weapon Against Risks

Delivering usable, working products frequently is key to reducing risk in Agile. Focus on feedback, automation, and lean practices over excessive documentation.
Videos

The Power of Metrics: Why PAL-EBM is Essential for Your Organization

Learn how evidence-based metrics drive organisational success, avoid negative behaviours, and enable transparent, data-driven decisions for leaders and teams at all levels.
Videos

Stop Starting and Start Finishing: The Key to Team Success

Multitasking reduces team productivity. Learn how focusing on finishing tasks, limiting work in progress, and value-based prioritisation boosts efficiency and business value.
Videos

How Do You Know How Long It Takes to Deliver Value?

Explains how Agile teams can measure and improve Time to Market using key metrics like lead time, cycle time, and time to fix to deliver value to customers faster.
Videos

Biggest contribution from a Product Owner that you know of

Explores how visionary Product Owners at Microsoft drove Agile transformation, shortened feedback cycles, and reshaped product development culture and industry standards.
Videos

Mastering the Art of Scaling Product Development: Why Adding More Developers Isn't the Answer

Explores why scaling product development requires system improvements, not just more developers. Covers alignment, technical debt, and feedback loops for sustainable growth.
Videos

2023 is predicted to be a very tough year. What do you think will be needed to win and improve?

Guidance for 2023: Succeed by clarifying strategy, boosting product development, investing in people, and using agile methods to gain competitive advantage and improve performance.
Blog

How do you make a good Forecast?

Explains how to create reliable forecasts in agile projects by using flow metrics like cycle time and throughput, and shifting from project-based to team-based budgeting.
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Company as a Product

Company as a Product (CaaP) is an organisational strategy that treats the entire company as a continuously evolving product, rather than a static structure. It emphasises designing and refining the organisation based on customer feedback, measurable outcomes, and strategic goals—much like product development. Popularised by thought leaders in modern organisational design and continuous discovery, CaaP encourages cross-functional collaboration, experimentation, and alignment across all levels. Instead of optimising for internal efficiency or hierarchy, it focuses on delivering value to customers and adapting the company’s capabilities, systems, and structures as intentionally as one would iterate on a product.
    Videos

    Empowering Agile Teams: Why Understanding Product Vision is Key to Success

    Explains why agile teams need a clear understanding of product vision and strategic goals to boost alignment, ownership, decision-making, and adaptability.
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    Rethinking Backlog Management: Why a Flat Structure Boosts Agility and Value Delivery

    Explains how using a flat backlog structure—rather than a hierarchy—improves agility, prioritisation, and value delivery in Scrum and Kanban teams.
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    7 Harbingers of the Agile apocalypse - Silence

    Explores how silence in agile teams signals disengagement, and offers strategies to boost stakeholder participation, open communication, and effective sprint reviews.
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    Scrum is hard to adopt and disruptive to your organisation

    Discover the challenges of adopting Scrum in your organization. Learn why commitment and training are essential for successful Agile transformation.
    Videos

    Why Agile Success Relies on Effective Planning: Debunking the Myths of Scrum

    Explains why effective planning is essential in Agile and Scrum, debunking myths about planning, and highlights strategies for teams of all sizes to achieve project success.
    Blog

    How to Set and Achieve Effective Sprint Goals

    Learn how to define, craft, and achieve effective Sprint Goals in Scrum, using frameworks like SMART and OKR to align teams, deliver value, and improve accountability.
    Videos

    Mastering Sprint Planning: Key Principles for Agile Success

    Learn essential principles for effective Sprint planning in Agile, including understanding the product backlog, setting clear goals, and fostering true team collaboration.
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    The Power of Continuous Learning for Product Owners

    Explains why continuous learning is essential for product owners, highlighting key tools, practical advice, and strategies to stay effective and ahead in a changing industry.
    Videos

    The Importance of Evidence-Based Management in Agile Environments

    Explains how evidence-based management helps Agile teams use data and key metrics to measure progress, make informed decisions, and drive continuous improvement.
    Videos

    How do you decide whether to pivot or stay the course? (Nokia story)

    Explores how product owners make critical decisions to pivot or persevere in Agile projects, balancing data, instinct, feedback, and adaptability for success.
    Recipes

    Sprint Review Recipe

    Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
    Videos

    Transform Your Product Development: Unleash the Power of Experimentation and Collaboration

    Learn practical strategies to boost product development by using experimentation, agile methods, and collaboration to increase user value, reduce waste, and improve ROI.
    Videos

    What should you do if your Sprint Review delivers harsh, scathing feedback?

    Learn how Agile teams can handle harsh Sprint Review feedback by analysing root causes, engaging stakeholders, and deciding whether to halt, pivot, or persevere.
    Newsletters

    February 2023 NKDAgility: How much of an impact can a strong, skilled product owner have?

    Explores how a skilled product owner drives value, aligns teams with strategy, and boosts product success during economic uncertainty and organisational change.
    Blog

    Announcing Professional Agile Leadership with Evidence-Based Management Training (PAL-EBM) from Scrum.org

    Learn about Scrum.org’s new PAL-EBM training, which helps leaders use evidence-based management and custom metrics to align teams with organisational vision and goals.
    Blog

    Does your organisation have both Project Mangers as well as Product Owners?

    Explore the challenges of having both Project Managers and Product Owners in your organization. Discover how to achieve true agility and team alignment.
    Videos

    What are the barriers that prevent developers from fully accepting a Product Owner as the final decision maker?

    Explores key barriers preventing developers from accepting Product Owners’ authority, including accountability gaps, stakeholder interference, and trust issues.
    Videos

    What is the one thing a PSPO course forces you to focus on?

    Explains how the PSPO course centres on understanding and defining value, highlighting its importance for Product Owners in guiding decisions and organisational success.
    Videos

    Unlocking Startup Success: Why Every Entrepreneur Needs to Master Product Management Value

    Explains why mastering product management and focusing on customer value is crucial for startup success, with practical tips for entrepreneurs on vision, strategy, and growth.
    Videos

    Mastering Outcomes: How Evidence-Based Management Transforms Your Project Success

    Learn how evidence-based management uses clear outcomes and targeted metrics to improve project success, enabling informed decisions and continuous improvement.
    Videos

    Transform Your Product Development: Unlock User Value, Reduce Waste, and Enhance Collaboration with Structured Learning

    Learn how structured learning in product development boosts user value, reduces waste, fosters collaboration, and encourages creativity through evidence-based practices.
    Videos

    Turning User Feedback into Actionable Work: A Guide to Maximizing Product Value

    Learn how to quickly turn user feedback into actionable work items in Agile teams, improving product value through fast feedback loops, prioritisation, and continuous improvement.
    Videos

    How to Discover Unrealized Value in Your Product

    Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve customer satisfaction and growth.
    Videos

    How Do You Know the Value Currently Delivered in Your Organization?

    Learn how Evidence-Based Management helps organisations measure delivered value using key metrics like customer satisfaction, employee engagement, and product usage data.
    Videos

    Mastering the Art of Product Ownership: The Power of Marketing Your Vision

    Explores how Product Owners can use marketing skills to communicate vision, boost team and stakeholder engagement, and align feedback for successful product delivery.
    Videos

    The Art of Negotiation for Product Owners: Essential Skills to Master

    Learn key negotiation skills for Product Owners to manage stakeholders, balance priorities, and maximise product value through effective communication and decision-making.
    Newsletters

    Exclusive Webcast with Joanna Płaskonka, Ph.D. & Martin Hinshelwood: Dive Deep into Product Ownership & Lean Product Development!

    Explore expert insights on product ownership and lean product development, featuring real-world examples, practical strategies, and an interactive Q&A session.
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    Signs You're Failing as a Product Owner: How to Take Control and Deliver Real Value

    Learn key signs of failing as a product owner, including poor product quality, lack of vision, and inconsistent delivery, plus practical steps to regain control and deliver value.
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    Mastering the Art of Product Ownership: Balancing Innovation, Customer Needs, and Team Dynamics

    Explores how product owners balance innovation, customer needs, and team collaboration, with insights on hypothesis-driven engineering and effective Scrum practices.
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    The Product Goal is a commitment for the Product Backlog

    Defines the Product Goal as a clear, measurable objective in the Product Backlog that guides Scrum Teams, ensuring focus, transparency, and alignment with long-term value.
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    Reasons to do a PSPO-A Course in 60 Seconds

    Discover how the PSPO-A course helps product managers and owners master Agile and Scrum, boost collaboration, and drive effective product management in any organisation.
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    Market Share

    Gaining competitive advantage by expanding a product’s presence in its market segment.
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