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Product Discovery

Uncovering user needs and prioritising impactful features for successful product development.

Identifying customer needs and defining valuable product features.

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Overview

Product Discovery is the process of identifying customer needs and defining valuable product features that align with those needs. It is a critical phase in product development that ensures teams focus on delivering solutions that genuinely resonate with users. By engaging in Product Discovery, organisations can validate assumptions, explore market opportunities, and refine their product vision, which ultimately leads to more effective prioritisation of features and enhancements.

This concept matters because it enables teams to deliver value predictably and sustainably. Through techniques such as user interviews, prototyping, and iterative testing, teams can gather insights that inform decision-making and reduce the risk of building products that do not meet market demands. Product Discovery fosters a culture of experimentation and learning, allowing organisations to adapt quickly to changing customer preferences and technological advancements.

Unlike Agile Planning or Product Management, which may focus on execution and delivery, Product Discovery is inherently exploratory and systemic. It emphasises understanding the ‘why’ behind product features, ensuring that every development effort is rooted in genuine user needs. This long-term approach not only enhances customer satisfaction but also drives innovation and competitive advantage, making it an essential practice for any organisation committed to delivering meaningful products that stand the test of time.

Learn More about Product Discovery

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Lean Startup

Applying Lean principles to rapidly test and validate business ideas with minimal risk.
Videos

The Importance of Validation in Product Development: A Strategic Approach

Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to maximise long-term product value.
Videos

Transform Your Product Development: Unleash the Power of Experimentation and Collaboration

Learn practical strategies to boost product development by using experimentation, agile methods, and collaboration to increase user value, reduce waste, and improve ROI.
Newsletters

Introducing the Professional Product Validation and Discovery Workshop from Scrum.org

Learn practical skills in product validation, customer discovery, and team collaboration to create customer-focused products, guided by an expert Scrum.org trainer.
Newsletters

Professional Product Discovery and Validation Skills (PPDV) with a friend in September!

Learn practical skills in product discovery, validation, and customer-centric development to create successful products, with expert-led training and team collaboration strategies.
Videos

Understanding Product Discovery: Why It Matters More Than Ever

Explains Product Discovery in product development, its role in setting strategy, uncovering opportunities, and aligning teams to build valuable, user-focused products.
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Unlocking the Power of Assumptions in Product Development: Why the PPDV Course is a Game-Changer

Learn to identify, challenge, and validate assumptions in product development, avoid the “Feature Factory” trap, and build products that truly meet user needs.
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How to Discover Unrealized Value in Your Product

Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve customer satisfaction and growth.
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Maximising Product Value: The Power of Hypothesis-Driven Engineering

Explores how hypothesis-driven engineering helps teams maximise product value by testing ideas, measuring outcomes, and learning from failure to guide investment decisions.
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There is no place like production

Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business impact for improvement.
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How much of an impact can a strong, skilled product owner have?

A skilled product owner drives teams to build valuable solutions, anticipate customer needs, and deliver features that create real business impact—not just more features.
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Unpacking Assumptions: How to Elevate Your Product Development Beyond the Feature Factory

Learn how to identify and challenge assumptions in product development, avoid the feature factory trap, and use discovery, experimentation, and validation to meet real user needs.
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Transform Your Product Development: Unlock User Value, Reduce Waste, and Enhance Collaboration with Structured Learning

Learn how structured learning in product development boosts user value, reduces waste, fosters collaboration, and encourages creativity through evidence-based practices.
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Mastering Product Development: From Assumptions to Hypotheses

Learn to identify, prioritise, and test assumptions in product development by turning them into hypotheses, managing experimentation costs, and making data-driven decisions.
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Unlocking User Insights: The Key to Meaningful Software Development

Explores how deeper user understanding, data-driven decisions, and stakeholder collaboration lead to more effective, user-centred software development and strategic planning.
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Vision, Value, and Validation: The Keys to Successful Product Management

Explains how Product Owners can replace traditional project management with vision, value, and validation to guide teams, deliver real value, and ensure product success.
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Advanced Professional Scrum Product Owner (PSPO-A) Course with Certification

Mastering the Product Owner Stances: Professional Scrum Product Owner™ - Advanced (PSPO-A) is a hands-on, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders.
Course

Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.
Course

Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.

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