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Product Development: Iterative Learning for Continuous Value Delivery

Systematic approaches to delivering customer value through iterative discovery, rapid feedback loops, continuous improvement, and strategic alignment.

Deliver valuable, usable products through iterative learning, customer feedback, and continuous improvement. Align strategy, discovery, and delivery to maximise outcomes and reduce risk.

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https://nkdagility.com/resources/product-development/

Overview

Product Development is the systematic process of delivering valuable and usable products through iterative learning, customer feedback, and continuous improvement. It encompasses the alignment of strategy, discovery, and delivery to maximise outcomes while minimising risk. This concept is crucial as it enables teams to respond effectively to changing market demands and customer needs, fostering an environment where innovation can thrive.

By integrating practices from Agile, Lean, and DevOps, Product Development promotes a culture of collaboration and transparency, allowing cross-functional teams to work cohesively towards shared goals. It emphasises the importance of understanding customer feedback loops, which inform product iterations and enhancements, ensuring that the end product not only meets but exceeds user expectations.

The long-term, systemic nature of Product Development means that it is not merely about delivering a product but about creating a sustainable framework for ongoing value delivery. This approach encourages teams to embrace experimentation and learning, leading to improved efficiency and effectiveness in product delivery. By focusing on continuous improvement and adaptability, organisations can cultivate resilience and maintain a competitive edge in an ever-evolving landscape. The emphasis on value delivery ensures that every effort contributes meaningfully to the organisation’s strategic objectives, reinforcing the importance of a well-defined Product Development process in achieving long-term success.

Learn More about Product Development

Blog

Without Delivery, There Is No Value

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and continuous improvement.
Blog

Your Evolving Definition of Done

Explains how the Definition of Done evolves in Scrum, aligning team practices with organisational standards to ensure consistent quality, compliance, and business value delivery.
Blog

Delivery is the only Measure of Progress in Scrum

Scrum teams must deliver working software to real users every Sprint; true progress is measured by delivery to production, not just by completing internal work.
Blog

Why Measuring Individual Cycle Time is Killing Your Flow (And What to Do Instead)

Measuring individual cycle time in Kanban misleads teams, hides real bottlenecks, and harms flow. Focus on system-wide metrics like PCE, WIP, and throughput instead.
Blog

Testing in Production Maximises Quality and Value

Explains how audience-based deployment and testing in production enable faster feedback, safer rollouts, and higher software quality by targeting real users and reducing risk.
Blog

Stop Promoting Branches

Explains why promoting code through multiple branches slows delivery, increases risk, and suggests GitHub Flow or Release Flow as simpler, safer alternatives for deployment.
Blog

Definition of Done - Objective vs Subjective

Explains the difference between subjective goals and the objective Definition of Done in Scrum, highlighting how clear, measurable criteria ensure consistent product quality.
Blog

The Role of Agency in Scrum: Why Self-Management Without Agency is a Lie

Explains why true Scrum requires real team agency, not just self-management in name, and how lacking agency leads to ineffective, ritualistic Agile practices.
Signals

Toyota "andon" cord lets any worker stop production to fix defects

Explains how true quality improvement needs both tools and a culture of safety, using Toyota’s andon cord as a lesson for Agile and Scrum adoption in organisations.
Tags

Agile Product Operating Model

Transform your organisation with the Agile Product Operating Model, blending agile practices and product management to deliver consistent, customer-focused value.
Tags

Minimum Viable Product

Building the Minimum Viable Product to test ideas and validate market assumptions quickly.
Blog

Why Handoffs Are Killing Your Agility

Excessive handoffs in software development create delays, reduce quality, and harm team morale. Learn how eliminating handoffs boosts agility, flow, and value delivery.
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Scaling

Coordinate multiple teams to deliver complex products while preserving agility. Focus on alignment, flow, and value delivery across the enterprise using lean principles and adaptive product structures.
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Agile Frameworks

Explore and compare Agile frameworks. Understand their principles, applications, and impact on organisational agility and value delivery.
Signals

Velocity isn’t how many story points a team burns down

Velocity measures how quickly teams turn ideas into value, using build, test, deploy, and feedback times—not just story points—to track real delivery speed.
Blog

The Scrum Master is accountable for Delivery

Explains how the Scrum Master is accountable for enabling effective product delivery, fostering team success, and ensuring each sprint produces a usable, valuable increment.
Tags

Evidence Based Management

Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not opinion. It enables data-informed investment in agility, innovation, and outcomes rather than output.
Tags

Value Stream Mapping

Visualising workflows to identify inefficiencies and optimise value delivery.
    Blog

    Work can flow across the Sprint boundary

    Explains how Scrum teams can strategically allow unfinished work to flow across Sprint boundaries, enhancing throughput, responsiveness, and continuous delivery without compromising goals.
    Tags

    Continuous Delivery

    Continuous Delivery is the practice of frequently delivering small increments of valuable product directly to real users, enabling rapid feedback, validation, and continuous improvement from the very first iteration.
    Tags

    Agile Planning

    Master Agile Planning to balance flexibility with predictability. Align teams, optimise delivery, and drive value continuously.
    Signals

    Empowering Product Owners as Strategic Leaders in Scrum Teams

    Explores how Product Owners can drive strategy, maximise value, and lead Scrum teams effectively, highlighting the need for empowerment beyond basic backlog management.
    Videos

    Why “Done” Only Counts When It’s Live: Moving Beyond Fake Finishes to Real Value in Software Delivery

    Discover why “done” means live in production—not just code complete. Learn to deliver real value, close feedback loops, and drive outcomes that matter.
    Videos

    Stop Paying the Hidden Costs of Weak Delivery: Why a Strong Definition of Done Transforms Your Team’s Results

    Stop paying the hidden costs of weak delivery. Discover how a strong, shared definition of done builds trust, quality, and real agility in your team.
    Tags

    Lead Time

    Measuring the time from work initiation to customer delivery, helping teams monitor workflow efficiency and improve value delivery.
    Blog

    Release planning and predictable delivery

    Explores how agile teams can achieve predictable software delivery through quality focus, effective release planning, and continuous improvement, despite inherent uncertainty.
    Tags

    Forecasting

    Enhance forecasting in Agile and Scrum. Use empirical data to predict delivery timelines, manage risk, and optimise value delivery.
    Tags

    Behaviour Driven Development

    Align development with business goals using Behaviour Driven Development (BDD). Improve collaboration and create clear, testable requirements.
      Signals

      If software is not delivered, it is not valuable

      Undelivered software provides no value. Frequent, iterative releases reduce risk, cost, and failure, enabling faster learning and real user impact in software development.
      Videos

      The Importance of Delivering Working Software Every Iteration

      Explains why delivering working software to users every iteration is vital in Agile, highlighting feedback, value, and practical steps for continuous improvement and success.
      Guides

      The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

      Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
      Blog

      The fallacy of the rejected backlog item

      Explains why rejecting individual backlog items at Sprint Review is a misconception, highlighting Scrum’s focus on learning, collaboration, and delivering a complete increment.
      Blog

      DOD has made it illegal to do waterfall

      The US Department of Defence now requires agile, iterative software development, ending mandatory waterfall methods and influencing global government IT practices.
      Signals

      What Makes an Effective Scrum Master Beyond Meeting Facilitation

      Explores key qualities of an effective Scrum Master, focusing on team empowerment, backlog management, collaboration, and removing organisational barriers for lasting impact.
      Guides

      The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

      Discover more about The Evidence-Based Management Guide
      Videos

      How Do You Know How Long It Takes to Deliver Value?

      Explains how Agile teams can measure and improve Time to Market using key metrics like lead time, cycle time, and time to fix to deliver value to customers faster.
      Videos

      The Importance of Validation in Product Development: A Strategic Approach

      Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to maximise long-term product value.
      Guides

      Nexus Guide

      Discover more about Nexus Guide and how it can help you in your Agile journey!
      Videos

      Transform Your Product Development: Unleash the Power of Experimentation and Collaboration

      Learn practical strategies to boost product development by using experimentation, agile methods, and collaboration to increase user value, reduce waste, and improve ROI.
      Videos

      Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

      Explains why product ownership and product management are deeply connected in Scrum, clarifying their roles, focus on value delivery, and the need for agile adaptation.
      Videos

      Empowering Agile Teams: The Critical Role of User Feedback in Requirement Changes

      Explains how empowering Agile teams to act on user feedback enables rapid requirement changes, improves product relevance, and overcomes barriers like rigid contracts.
      Videos

      Are Your Teams Empowered to Change Requirements Based on User Feedback? If Not, You’re Probably Not Very Agile

      Empowering teams to adapt requirements based on user feedback is key to true agility. Learn why backlog updates and team engagement drive better, user-focused products.
      Videos

      The Evolution of Product Management in the Agile Era

      Explores how Agile transformed product management by enabling shorter release cycles, faster feedback, continuous delivery, and a stronger focus on built-in quality.
      Videos

      Unlocking Effective Product Development: How a Hypothesis-Driven Approach Transforms User Experience

      Explains how a hypothesis-driven approach, small experiments, and cross-team collaboration improve product development, user experience, and continuous delivery outcomes.
      Videos

      Unlocking Product Value: Why Real User Feedback is Your Best Asset

      Real user feedback is essential in product development to validate assumptions, guide improvements, and ensure your product delivers real value to its target audience.
      Videos

      Understanding Product Discovery: Why It Matters More Than Ever

      Explains Product Discovery in product development, its role in setting strategy, uncovering opportunities, and aligning teams to build valuable, user-focused products.
      Videos

      Mastering Product Development: From Assumptions to Hypotheses

      Learn to identify, prioritise, and test assumptions in product development by turning them into hypotheses, managing experimentation costs, and making data-driven decisions.
      Videos

      Unlocking the Power of Assumptions in Product Development: Why the PPDV Course is a Game-Changer

      Learn to identify, challenge, and validate assumptions in product development, avoid the “Feature Factory” trap, and build products that truly meet user needs.
      Videos

      Turning User Feedback into Actionable Work: A Guide to Maximizing Product Value

      Learn how to quickly turn user feedback into actionable work items in Agile teams, improving product value through fast feedback loops, prioritisation, and continuous improvement.
      Videos

      Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

      Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and team engagement.
      Videos

      How to Discover Unrealized Value in Your Product

      Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve customer satisfaction and growth.
      Videos

      Mastering Product Backlog Management: Essential Skills for Product Owners

      Learn the core skills and best practices for effective product backlog management, including risk, value, sizing, learning, and refinement to maximise product delivery.
      Videos

      Unlocking Success: The Essential Role of Product Ownership in Lean Product Delivery

      Explores how effective product ownership and lean delivery drive alignment, collaboration, adaptability, and continuous improvement in modern product development teams.
      Videos

      Why a Shared Definition of Done Is the Secret to Consistent, Predictable Quality in Agile Teams

      Struggling with inconsistent delivery? Discover why a shared definition of done is key to predictable, high-quality results your teams—and stakeholders—can trust.
      Signals

      Explains how Scrum reveals team dysfunctions by clarifying roles and accountability, highlighting its purpose to expose issues that hinder value delivery and improvement.
      Tags

      Acceptance Test Driven Development

      Drive high-quality software development with Acceptance Test Driven Development (ATDD). Define clear, testable acceptance criteria before implementation to ensure alignment with business needs.
        Signals

        Deploying Windows OS Directly to Production: Then vs Now

        Explains how Windows OS updates shifted from infrequent, risky releases to safe, staged rollouts using ring-based deployment and real-time user feedback for reliability.
        Tags

        Common Goals

        Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of code to serve a shared purpose. Without them, you don’t have a system—you have disconnected activity.
        Tags

        Time to Market

        Time to Market is one of the four key value areas of Evidence‑Based Management that focuses on organizational capability. It is not a single measure but a group of metrics that evaluate the speed at which ideas are transformed into deliverable products or features. This collection of measures may include lead time, cycle time, and overall development duration—providing a comprehensive view of how quickly value reaches the customer.
        Signals

        Every delay increases the risk of failure

        Delaying software releases increases failure risk. Frequent, small releases improve success rates, adaptability, and recovery, as shown by CHAOS Report and DORA metrics.
        Signals

        Why Measuring Individual Cycle Time Fails to Help Teams

        Measuring individual cycle time overlooks team performance and system bottlenecks. Focus on lead time, throughput, and process efficiency to improve workflow.
        Tags

        Agnostic Agile

        Agnostic Agile is a movement that promotes ethical, context-driven agility by prioritising principles over rigid frameworks. Championed by thought leaders like Arie van Bennekum, a Dutch signatory of the Agile Manifesto, it encourages practitioners to adapt methods pragmatically based on need rather than ideology. Drawing from diverse approaches such as Scrum, Kanban, Lean, and XP, Agnostic Agile emphasises professionalism, critical thinking, and value delivery over brand loyalty or prescriptive practice.
        Signals

        The True Role of a Scrum Master Beyond Facilitation

        Explains how a Scrum Master drives team improvement, removes obstacles, and leads organisational change, going far beyond basic facilitation or meeting management.
        Tags

        Estimation

        Master estimation in Agile and Scrum. Improve forecasting, manage uncertainty, and align expectations using empirical data and collaborative techniques.
        Signals

        A great backlog isn’t just a list of tasks

        Learn how an effective backlog guides product strategy, prioritises value, and supports decision-making, rather than serving as a simple list of tasks or ideas.
        Signals

        Most teams don’t fail because they lack frameworks

        Teams struggle not from lacking frameworks, but from ignoring feedback. Success depends on acting on signals, fostering safety, and empowering real change.
        Blog

        There is no place like production

        Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business impact for improvement.
        Signals

        Most companies still get Product Ownership wrong

        Many organisations misunderstand Product Ownership, treating it as simple backlog management instead of a strategic, accountable role essential for product success and team alignment.
        Tags

        Portfolio Management

        Align strategy with execution through Portfolio Management. Prioritise investments, optimise value streams, and drive organisational agility.
        Videos

        The Power of Technical Excellence in Agile Development

        Explores how technical excellence in Agile development reduces risk, prevents technical debt, and boosts product quality and delivery speed through strong engineering standards.
        Blog

        Stop Hiding Behind Complexity and Start Delivering Continuously

        Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process improvement—not technical barriers.
        Blog

        How to Build for Business Resilience and Continuity

        Learn key strategies for building business resilience and continuity, including observability, system decoupling, routine deployments, team empowerment, and rapid recovery.
        Signals

        Rethinking Dev-Test-Staging-Production Pipelines for Safety

        Explores why traditional Dev-Test-Staging-Production pipelines fall short and highlights audience-based deployment for safer, faster feedback in real production environments.
        Videos

        Empowering Teams for Success: The Key to Thriving Product Development

        Explores how empowering and engaging diverse software teams boosts motivation, collaboration, and product quality through trust, feedback, skills development, and shared goals.
        Videos

        Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

        Explores how Azure DevOps shifted from slow, two-year releases to rapid, continuous delivery, highlighting the benefits of fast feedback, agility, and frequent deployments.
        Videos

        Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

        Explores how increasing deployment frequency, stable environments, and fast feedback loops improve software delivery, reduce time to market, and align with business goals.
        Blog

        You are doing it wrong if you are not using test first

        Explains how adopting test-first practices in software development improves quality, reduces bugs, and enables confident continuous delivery by validating requirements early.
        Signals

        The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master

        Hiring an unqualified Scrum Master limits team growth, reduces agility, and hinders value delivery. Effective Scrum Masters drive change, coaching, and business alignment.
        Videos

        How important is DevOps in continuous delivery of value to customers?

        Explains how DevOps and Agile work together to enable continuous delivery, rapid feedback, and customer value in software development and product delivery.
        Videos

        Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

        Learn practical steps to help Scrum teams achieve continuous delivery, clarify business value, integrate feedback, and build empowerment within 90 days for lasting agility.
        Tags

        Technical Excellence

        Technical Excellence encompasses engineering practices and methodologies that enhance agility, improve code quality, and enable continuous delivery.
        Videos

        Is Your Project Ecosystem Truly Agile?

        Explains why true agility requires end-to-end automation and short feedback loops, not just Agile teams, to maximise value and efficiency for stakeholders in project delivery.
        Blog

        Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

        Failing to deliver a usable product each agile iteration leads to lost trust, technical debt, poor adaptability, misaligned expectations, low morale, and lack of feedback.
        Signals

        We hear self-managing teams so often it become a cliché

        Explains how true self-management in Scrum requires active, disciplined effort from Product Owners, Scrum Masters, and Developers, not chaos or lack of structure.
        Videos

        Unlocking Code Quality: The Transformative Power of Frequent Deployments

        Explores how frequent code deployments improve code quality, reduce technical debt, enable faster feedback, and support iterative, user-focused software development.
        Blog

        Getting started with a Definition of Done (DoD)

        Explains how to create, apply, and improve a Definition of Done (DoD) in Scrum to ensure software quality, transparency, and consistent delivery of working increments.
        Signals

        A two-day Scrum Master certification doesn’t make you a Scrum Master

        Practical experience is essential for effective Scrum Masters; certification alone is insufficient. True expertise comes from guiding teams, solving challenges, and delivering value.
        Videos

        Empowering Teams to Tailor Their Processes: A Path to True Agility

        Explains why empowering teams to adapt their processes boosts agility, reduces waste, and fosters innovation, using real-world examples and practical steps for organisations.
        Blog

        You can't stop the signal! But you can ignore it!

        Explores why teams ignore clear signals from Agile and Scrum, highlighting how culture and fear hinder continuous improvement and effective problem-solving in organisations.
        Blog

        Pragmatism crushes Dogma in the wild

        Explores how practical use of Scrum fosters adaptability and resilience in teams, highlighting the value of flexibility over rigid rules in complex product development.
        Videos

        Special Sprints: Agile Banditry or Risk Management?

        Explores why special sprints like Sprint Zero or hardening sprints undermine Agile by delaying work, increasing risk, and reducing continuous delivery of usable products.
        Videos

        Mastering Agile: 3 Essential Strategies to Boost Your Team's Sprint Success

        Learn three key Agile strategies: define clear completion criteria, avoid overcommitting in Sprints, and prioritise backlog refinement for better team productivity.
        Blog

        Deciphering the Enigma of Story Points Across Teams

        Explains why Story Points are subjective and unsuitable for comparing teams, and highlights objective metrics like throughput and value for measuring and improving team performance.
        Blog

        If your backlog is not refined then you are doing it wrong

        Explains why regular backlog refinement is essential in Scrum, how to make backlog items ready for Sprint Planning, and ways to measure effective refinement.
        Videos

        Empowering Teams to Maximize Value and Return on Investment

        Explores how empowering Agile teams to adapt their processes boosts flexibility, continuous improvement, collaboration, and maximises value and return on investment.
        Signals

        You can not implement Agile or Scrum successfully by decree

        Mandating Agile or Scrum fails without cultural change; true agility requires trust, transparency, and a supportive environment, not just tools or processes.
        Videos

        Agile is Not New: A Journey Back to the Basics

        Explores Agile’s historical roots, the loss of human connection in business, the impact of competence gaps, and why a return to core Agile principles is needed today.
        Videos

        How to Measure Your Organization's Ability to Improve Value Through Innovation

        Learn how to assess and improve your organisation’s innovation capability using evidence-based management and key metrics like technical debt, innovation rate, and complexity.
        Videos

        The Overlooked Virtue of Agility: Diligence

        Explores why diligence—consistent attention to quality and standards—is vital in Agile teams, how it’s often overlooked, and practical steps to foster it for lasting success.
        Videos

        Unlocking Success in Agile: Why Your Definition of Done is Essential for Quality Delivery

        Explains why a clear Definition of Done is vital in Agile and Scrum for quality delivery, transparency, and risk mitigation, with tips for team alignment and improvement.
        Videos

        Mastering Evidence-Based Management for Agile Success

        Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, and time to market.
        Videos

        Detecting Agile BS: Lessons from the Department of Defense

        Explores why true organisational agility needs more than Agile development, highlighting the importance of continuous delivery, quality, and removing bureaucratic barriers.
        Blog

        How Usable Working Products Are Your Ultimate Weapon Against Risks

        Delivering usable, working products frequently is key to reducing risk in Agile. Focus on feedback, automation, and lean practices over excessive documentation.
        Blog

        Evidence-based Management: Gathering the metrics

        Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to innovate.
        Videos

        Maximising Product Value: The Power of Hypothesis-Driven Engineering

        Explores how hypothesis-driven engineering helps teams maximise product value by testing ideas, measuring outcomes, and learning from failure to guide investment decisions.
        Videos

        Detecting Agile BS: Lessons from the US Department of Defense

        Learn how to spot fake Agile practices using six key questions from the US Department of Defense, and discover steps to assess and improve true Agile maturity in organisations.
        Blog

        I do continuous deliver, why should I Sprint?

        Explains why Sprints are valuable even with continuous delivery, highlighting benefits for planning, feedback, communication, and predictability in Scrum teams.
        Videos

        Unlocking Continuous Delivery: How Feature Flags Transform Software Development

        Explains how feature flags enable safe, incremental software releases, support continuous delivery, and use user feedback to improve features before full rollout.
        Tags

        Ability to Innovate

        Ability to Innovate is one of the four key value areas of Evidence‑Based Management that gauges organizational capability in terms of innovation. It is composed of a group of measures that assess how effectively an organization generates, implements, and sustains innovative solutions. Rather than a single metric, this group may include indicators like the frequency of experiments, innovation throughput, and learning cycles, offering a broad view of the organization’s capacity to innovate.
        Videos

        7 Deadly Sins of Agile: Greed

        Explores how greed in Agile leads to overwork and reduced value, offering strategies for value-driven delivery, balanced sprints, team trust, and effective leadership.
        Blog

        Risk Mitigation: Agile Usable Products vs Documentation in Traditional Project Management

        Compares Agile’s risk mitigation through incremental, usable products with traditional project management’s reliance on documentation, highlighting adaptability and validation.
        Videos

        The Power of Kaizen: Continuous Improvement in Scrum and Beyond

        Explains how Kaizen’s continuous improvement principles enhance Scrum and Agile teams, with practical tips for retrospectives, workflow optimisation, and team culture.
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