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Product Delivery

Streamlined processes for delivering functional software, encompassing planning, development, testing, and deployment for optimal customer satisfaction.

The process of delivering usable working software products to customers, including planning, development, testing, and deployment.

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Overview

Product Delivery encompasses the entire process of delivering usable, working software products to customers, integrating planning, development, testing, and deployment into a cohesive workflow. This concept is crucial as it enables teams to consistently deliver value in a predictable and sustainable manner, ensuring that products meet customer needs and expectations. By focusing on the end-to-end delivery process, organisations can enhance collaboration across cross-functional teams, streamline workflows, and reduce cycle times.

Effective Product Delivery relies on principles from Agile, Lean, and DevOps, fostering a culture of continuous improvement and responsiveness to change. It emphasises the importance of feedback loops, allowing teams to adapt quickly based on customer insights and market demands. This systemic approach not only enhances the quality of the product but also builds a resilient organisational framework that supports long-term success.

By prioritising Product Delivery, organisations can create a robust environment where innovation thrives, and teams are empowered to take ownership of their work. This leads to higher employee engagement and satisfaction, ultimately driving better business outcomes and customer loyalty. The focus on delivering value through a well-defined process ensures that organisations remain competitive and responsive in an ever-evolving landscape, making Product Delivery a foundational element of modern product development.

Learn More about Product Delivery

Videos

The Evolution of Product Management in the Agile Era

Explores how Agile transformed product management by enabling shorter release cycles, faster feedback, continuous delivery, and a stronger focus on built-in quality.
Newsletters

Introducing the Professional Product Validation and Discovery Workshop from Scrum.org

Learn practical skills in product validation, customer discovery, and team collaboration to create customer-focused products, guided by an expert Scrum.org trainer.
Videos

Why 'Definition of Done' is Crucial for Success in Scrum

Explains how a clear Definition of Done in Scrum ensures consistent quality, team alignment, and customer satisfaction across all projects, regardless of the solution.
Videos

What is a sprint goal?

Explains the sprint goal in Scrum as a clear, tactical objective for each sprint, guiding team focus, enabling actionable feedback, and linking daily work to product vision.
Videos

Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and team engagement.
Videos

How to Overcome Agile Banditry: A Product Owner’s Journey

Explains the pitfalls of micromanagement in Agile, showing Product Owners how to avoid “Agile Banditry” by focusing on vision, value, and empowering their teams.
Videos

Temperance in Agile: Why Less is More

Explores how practising moderation in Agile—by keeping backlogs lean, limiting work in progress, and focusing on value—boosts team efficiency and reduces waste.
Videos

Combatting the Agile Apocalypse: How to Overcome the Famine of Feedback and Engagement

Explores the impact of lacking feedback and engagement in Agile teams, highlighting risks and offering strategies to boost stakeholder involvement and team motivation.
Blog

Rethinking 'User Stories': A Call for Clarity in Product Backlog Management

Explores why replacing “User Stories” with “Product Backlog Items” improves clarity, flexibility, and transparency in product backlog management and team communication.
Blog

Sculpting the Product Backlog: A Delicate Balance Between Lean Inventory and Future Readiness

Explores how to maintain a lean, transparent product backlog that balances current needs with future readiness, enabling teams to adapt and maximise product value.
Blog

The Product Goal is a commitment for the Product Backlog

Defines the Product Goal as a clear, measurable objective in the Product Backlog that guides Scrum Teams, ensuring focus, transparency, and alignment with long-term value.
Tags

Common Goals

Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of code to serve a shared purpose. Without them, you don’t have a system—you have disconnected activity.
Videos

Mastering Site Reliability: Insights from Azure DevOps on Building a Resilient Live Site Culture

Explore proven strategies from Azure DevOps for building resilient, reliable software systems—covering transparency, automation, telemetry, incident response, and team culture.
Tags

Behaviour Driven Development

Align development with business goals using Behaviour Driven Development (BDD). Improve collaboration and create clear, testable requirements.
    Videos

    Unlocking Value in DevOps: My Role as a Consultant in Driving Change and Overcoming Bottlenecks

    Explains how a DevOps consultant identifies and resolves technical and process bottlenecks, driving continuous improvement and value delivery within organisations.
    Videos

    Mastering Remote Work: Key Insights for Agile Teams to Thrive in a Digital World

    Practical strategies for remote Agile teams, covering communication, tool selection, value delivery, team dynamics, gamification, and integrating UX into software development.
    Course

    Continuous Delivery Using Azure DevOps Services Training

    This two-day course provides students with the DevOps principles and related hands-on practices to work better as a team, scale their agility, share and integrate their work, and deliver working software continuously in order to enable faster delivery of value and receive early and valuable feedback.
    Course

    Applying Professional Scrum for Software Development (APS-SD) with Certification

    Experience APS-SD: Hands-on Scrum training for delivering quality software. Gain practical skills in Agile, DevOps, and Scrum principles. Free PSD I certification exam included. Enhance your software development expertise.
    Course

    Professional Scrum Master

    Our Professional Scrum Master Training Program features PSM Training from Scrum.org, delivered as an Immersive Learning Experience. It combines live, instructor-led sessions with additional offline exercises, covering the principles of the Scrum framework and the Scrum Master role. This multi-week format integrates real-world applications, encouraging continuous improvement through practical assignments.
    Course

    Professional Scrum Product Backlog Management Skills (PSPBMS) Course with Certification

    Step into the dynamic world of Scrum with our ‘Professional Scrum Product Backlog Mastery’ course. Unlock the secrets of effective backlog management, stakeholder engagement, and data-driven decision-making. Whether you’re a seasoned Scrum Master or an aspiring Product Owner, this course promises to elevate your skills, offering a blend of theory and real-world application. Dive in, and let’s turn your Scrum visions into actionable strategies.
    Course

    Professional Scrum Master and Product Owner (PSMPO) with Certification

    Scrum Teams flourish when the Scrum Master and Product Owner accountabilities are well fulfilled. The 3-day Professional Scrum Master and Product Owner (PSMPO) course combines the key learning objectives from both the Scrum.org Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) courses.
    Course

    Managing Projects Using Azure Boards Training

    Azure DevOps Services provide a set of cloud-hosted tools that software teams can use as an end-to-end solution to plan, develop, test, and deliver value in the form of working software. Azure Boards enable an agile team to plan, track, and discuss work across the entire development effort. This one day course will demonstrate how an agile team can configure and use Azure Boards effectively. To maximize learning, students will work in teams, in a common team project, on a common case study.
    Course

    Professional Scrum Product Owner

    Our Professional Scrum Product Owner course helps students master the Product Owner role with real-world scenarios and practical exercises, enabling participants to drive product success using Agile principles and Scrum.
    Course

    Managing Projects Using Visual Studio and Scrum Training

    This three‐day course will help take your team and project to the next level. Using a combination of lecture, demonstrations, hands‐on activities, and team‐based exercises, attendees will experience how to deliver software using the Scrum framework and the corresponding tools and practices in Visual Studio.
    Videos

    Code Reviews for Quality Assurance

    Explores code review practices for quality assurance, highlighting automation, pull requests, and early defect detection to ensure high-quality, reliable software delivery.

    Connect with Martin Hinshelwood

    If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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