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Product Delivery

Streamlined processes for delivering functional software, encompassing planning, development, testing, and deployment for optimal customer satisfaction.

The process of delivering usable working software products to customers, including planning, development, testing, and deployment.

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Overview

Product Delivery encompasses the entire process of delivering usable, working software products to customers, integrating planning, development, testing, and deployment into a cohesive workflow. This concept is crucial as it enables teams to consistently deliver value in a predictable and sustainable manner, ensuring that products meet customer needs and expectations. By focusing on the end-to-end delivery process, organisations can enhance collaboration across cross-functional teams, streamline workflows, and reduce cycle times.

Effective Product Delivery relies on principles from Agile, Lean, and DevOps, fostering a culture of continuous improvement and responsiveness to change. It emphasises the importance of feedback loops, allowing teams to adapt quickly based on customer insights and market demands. This systemic approach not only enhances the quality of the product but also builds a resilient organisational framework that supports long-term success.

By prioritising Product Delivery, organisations can create a robust environment where innovation thrives, and teams are empowered to take ownership of their work. This leads to higher employee engagement and satisfaction, ultimately driving better business outcomes and customer loyalty. The focus on delivering value through a well-defined process ensures that organisations remain competitive and responsive in an ever-evolving landscape, making Product Delivery a foundational element of modern product development.

Learn More about Product Delivery

Videos

Building a culture of Quality

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Stop Hiding Behind Complexity and Start Delivering Continuously

Unlock continuous delivery for any software, regardless of complexity. Invest in fixing technical debt and automate processes for faster, reliable releases.
Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
Blog

Delivery is the only Measure of Progress in Scrum

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Blog

The Scrum Master is accountable for Delivery

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Blog

Definition of Done - Objective vs Subjective

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Why Handoffs Are Killing Your Agility

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Practices

Definition of Done (DoD)

Discover more about Definition of Done (DoD) and how it can help you in your Agile journey!
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The Importance of Delivering Working Software Every Iteration

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Guides

Nexus Guide

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Your Evolving Definition of Done

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A better way than staggered iterations for delivery

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Great Scrum Masters Need Technical, Business, and Organisational Mastery

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Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

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Stop Promoting Branches

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Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Unlock the secrets to efficient software delivery! Discover how deployment frequency, stability, and learning time can transform your team’s success.
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The Sprint is a container for Planning and not necessarily for Delivery

Explore how Scrum can enhance planning without strict delivery schedules. Learn to embrace Continuous Delivery for better software development practices.
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Testing in Production Maximises Quality and Value

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Videos

How important is DevOps in continuous delivery of value to customers?

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Is Your Project Ecosystem Truly Agile?

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Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Explore the critical consequences of neglecting usable products in Agile iterations. Learn how to maintain trust, adaptability, and team morale for success.
Videos

Embracing Automation: The Key to Transforming Your Development Process and Boosting Confidence

Unlock the secrets of successful product development! Discover how automation transforms testing, deployment, and quality assurance for engineering teams.
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Unlocking Code Quality: The Transformative Power of Frequent Deployments

Unlock the secret to better code quality! Discover how frequent deployments enhance user feedback, reduce technical debt, and boost team confidence.
Videos

Evidence-Based Management: The Four Key Value Areas in Scrum

Discover the four key value areas of Evidence-Based Management to optimise your organisation’s success and drive innovation. Unlock your potential today!
Videos

From Chaos to Clarity: My Journey Through DevOps and the Three Key Challenges to Overcome

Discover the evolution of DevOps from chaotic deployments to streamlined processes. Learn key challenges and how to foster a culture of continuous improvement.
Blog

Getting started with a Definition of Done (DoD)

Learn how to establish a robust Definition of Done (DoD) for your Scrum team to ensure quality and transparency in software delivery. Start improving today!
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Building a release pipeline with Release Management with Visual Studio 2013

Learn to build a scalable release pipeline with Visual Studio 2013’s integrated release management. Enhance your DevOps practices for continuous delivery success!
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Quality enablement to achieve predictable delivery

Achieve predictable software delivery by establishing quality enablement. Learn key strategies to enhance your development process and reduce bugs.
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If your backlog is not refined then you are doing it wrong

Ensure your Scrum team’s success by refining your Product Backlog. Discover effective strategies to enhance clarity and quality in Sprint Planning.
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Release Management with Team Foundation Server 2012

Enhance your release management strategy with Team Foundation Server 2012. Discover automation techniques and best practices for seamless deployments.
Blog

Professional Scrum Developer (.NET) Training in London

Join the Professional Scrum Developer training in London to enhance your .NET skills, collaborate in teams, and master Agile practices. Sign up now!
Videos

Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

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Unlocking Success in Agile: Why Your Definition of Done is Essential for Quality Delivery

Unlock the power of the Definition of Done in Agile! Discover how this key concept enhances quality, transparency, and team effectiveness.
Videos

Mastering Evidence-Based Management for Agile Success

Unlock the power of Evidence-Based Management! Learn to gather and analyse data for better product decisions and boost customer satisfaction.
Blog

How Usable Working Products Are Your Ultimate Weapon Against Risks

Discover how delivering usable working products can mitigate risks in Agile practices. Embrace feedback loops and automation for true agility!
Blog

The fallacy of the rejected backlog item

Explore the fallacy of rejecting backlog items in Scrum. Understand the impact on development and learn how to enhance collaboration and transparency.
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DOD has made it illegal to do waterfall

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I do continuous deliver, why should I Sprint?

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Unlocking Continuous Delivery: How Feature Flags Transform Software Development

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Blog

Create a Release Management pipeline for Professional Developers

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How Do You Know How Long It Takes to Deliver Value?

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Navigating Complexity: Why Agile Practices Are Essential for Modern Product Development

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Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
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My first Scrum team in the wild

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Unlocking the Superpower of Software Development: How Shifting Left Transforms Quality Assurance

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Workshops

Sprint Review #1

Discover more about “Sprint Review
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Maximise Your Scrum Process: Leveraging Azure DevOps for Agile Success

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How does a Scrum team decide on a Sprint goal?

Unlock the secrets of effective Sprint goal setting in Scrum! Join Martin as he clarifies myths and enhances team collaboration for impactful planning. 🎯
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Why Agile Success Relies on Effective Planning: Debunking the Myths of Scrum

Discover why planning is essential in Scrum! Uncover the truth behind Agile myths and learn how effective planning drives team success.
Blog

How to Set and Achieve Effective Sprint Goals

Unlock the power of effective Sprint Goals in Scrum! Learn to craft clear, actionable objectives that drive team success and stakeholder trust. Start now!
Videos

Mastering Sprint Planning: Key Principles for Agile Success

Master Sprint planning with top tips on understanding your product backlog and establishing clear goals. Boost team collaboration and achieve success!
Videos

Mastering Scrum: Effective Planning and Prioritisation for Agile Success

Master Scrum planning with insights on aligning goals, assessing value, and maintaining a lean backlog. Discover strategies for effective prioritisation today!
Guides

The Scrum Guide

Discover more about The Scrum Guide and how it can help you in your Agile journey!
Blog

Navigating the Future with a Fine-Tuned Product Backlog

Discover how a well-ordered Product Backlog can guide your Agile projects to success. Learn essential strategies for effective backlog management today!
Videos

Transforming Scope Creep into Success: Embrace Agility and Deliver Value in a Changing Market

Struggling with scope creep? Discover how embracing Agile principles can help you adapt to change, prioritise value, and enhance your product delivery.
Recipes

Sprint Review Recipe

Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
Videos

Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

Unlock the secrets of the Product Owner’s role in Scrum! Discover how they maximise value and drive Agile success. Watch now for key insights! 🚀
Videos

Are Your Teams Empowered to Change Requirements Based on User Feedback? If Not, You’re Probably Not Very Agile

Unlock the secrets of Agile Product Management! Discover how team empowerment and user feedback drive success in this insightful video. 💡
Blog

Hiring a Professional Product Owner

Discover the essential qualities of a Professional Product Owner. Learn how to maximize product value and enhance team collaboration for success.
Videos

Unlocking Success: How Small Experiments Transformed Feature Delivery from 25 to 150 in Software Development

Discover how embracing smaller features and a culture of experimentation can transform your software development process, boosting delivery from 25 to 150 features annually!
Recipes

Sprint Planning Recipe

Discover more about Sprint Planning Recipe and how it can help you in your Agile journey!
Videos

How critical is a Product Owner in developing a great Product Backlog?

Unlock the secrets of a successful product backlog! Join Martin as he highlights the crucial role of the Product Owner in Scrum. 🚀🎯
Videos

Turning User Feedback into Actionable Work: A Guide to Maximizing Product Value

Unlock the secrets of Agile Product Management! Discover how short feedback loops can enhance product value and customer satisfaction in under a month.
Videos

Mastering Product Backlog Management: Essential Skills for Product Owners

Master product backlog management with our expert guide! Learn essential strategies for new product owners to deliver maximum value. Subscribe for insights!
Videos

Mastering Product Backlog Management: Key Strategies for Agile Success

Master your product backlog with key strategies for prioritisation, WIP limits, and stakeholder engagement. Discover how to maximise value in Agile!
Videos

Mastering Prioritisation: How Product Owners Can Drive Value and Accountability

Master the art of prioritisation as a Product Owner! Discover how strategic decisions can maximise value, control budgets, and engage stakeholders effectively.
Videos

Unlocking Agile Success: How Empirical Models Transform Project Outcomes

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Blog

There Is No Such Thing as a "Junior" Scrum Master

The idea of a junior Scrum Master is a fallacy. The Scrum Master is not an entry-level position and should be born fully formed!
Videos

Empowering Teams for Success: The Key to Thriving Product Development

Unlock the secret to successful product development! Discover how to empower your team, foster collaboration, and boost morale for exceptional results.
Videos

The Hidden Costs of Poor Quality Code—and How to Turn It Into a Superpower

Discover the hidden costs of poor-quality code with Martin Hinshelwood. Learn how investing in quality boosts productivity and protects your brand.
Videos

The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Discover the true ROI of hiring skilled Scrum Masters and learn how their competence impacts team performance, innovation, and value delivery.
Videos

Embrace Simplicity: How to Transform Complexity into Continuous Delivery Success

Unlock the secrets to continuous delivery! Discover how to simplify your software and foster a culture of agility for faster, more reliable feature delivery.
Videos

Rethinking Continuous Delivery: Why Best Practices Don't Exist in Complex Environments

Discover how to enhance continuous delivery in complex environments with audience-based strategies, testing in production, and a commitment to improvement.
Blog

You are doing it wrong if you are not using test first

Unlock the power of Test First principles in software development. Learn how TDD and ATDD can enhance quality, reduce bugs, and meet customer needs effectively.
Practices

Metrics and Reports

Discover more about Metrics and Reports and how it can help you in your Agile journey!
Videos

Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

Transform your Scrum team’s delivery in just 90 days! Discover strategies for continuous delivery, value clarity, and empowering champions for lasting success.
Videos

Building a High-Performance Delivery Engine: Unlocking Success Through Competence and Collaboration

Unlock the secrets to building a high-performance delivery engine! Discover how competence, collaboration, and core philosophies drive software success.
Blog

Metrics that matter with evidence-based management

Discover how Evidence-Based Management can enhance your metrics and KPIs for better decision-making in software development. Elevate your team’s performance!
Blog

Pragmatism crushes Dogma in the wild

Discover how pragmatism triumphs over dogma in Scrum through real-world challenges in Minecraft, fostering adaptability and resilience in product development.
Videos

Special Sprints: Agile Banditry or Risk Management?

Uncover the truth about special sprints in Agile! Join Martin as he reveals their pitfalls and impact on product delivery. 🚀🔍 #Agile #SpecialSprints
Videos

Security by Design Building Secure Software

Learn to embed security from the start in software development. Join Martin Hinshelwood as he explores shifting left for resilient, secure software.
Videos

The Overlooked Virtue of Agility: Diligence

Unlock the power of diligence in Agile! Discover how attention to detail can elevate your projects and drive success. Watch now for essential insights!
Guides

Detecting Agile BS

Discover more about Detecting Agile BS and how it can help you in your Agile journey!
Blog

Evidence-based Management: Gathering the metrics

Discover how to effectively gather metrics for Evidence-based Management in software organizations to enhance value delivery and drive agile success.
Blog

Can the Definition of Done change per Sprint?

Explore how the Definition of Done can evolve in Scrum. Learn to enhance quality without compromising standards in your agile development process.
Blog

Continuous value delivery with modern business applications

Discover how modern business applications enable continuous value delivery, transforming software development practices for happier consumers and faster updates.
Videos

Detecting Agile BS: Lessons from the US Department of Defense

Is your company truly Agile? 🤔 Discover a 6-question test inspired by the U.S. Department of Defense to assess and enhance your Agile practices!
Blog

Work can flow across the Sprint boundary

Discover how to enhance your Scrum process by allowing work to flow across Sprint boundaries, boosting team efficiency and delivering value. Learn more!
Blog

Why Measuring Individual Cycle Time is Killing Your Flow (And What to Do Instead)

Measuring individual cycle time is a fundamental misunderstanding of flow in a system. Learn why flow efficiency matters and how to measure the right things in Kanban.
Blog

Testing in the modern application lifecycle

Explore modern manual testing in agile development. Learn to integrate tools and streamline processes for effective quality assurance in your application lifecycle.
Videos

Unlocking the Future of Software Development: Why Automation is Your Key to Success

Unlock the power of automation in software development! Discover how it boosts efficiency, reduces errors, and transforms your deployment process.
Blog

NDC London: Second Look, Team Foundation Server & VSO

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Risk Mitigation: Agile Usable Products vs Documentation in Traditional Project Management

Explore how Agile’s focus on usable products enhances risk mitigation compared to traditional documentation methods in project management. Adapt and thrive!
Blog

My journey into Professional Scrum

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Blog

Professional Scrum is for everyone in your organisation

Discover how Professional Scrum can empower everyone in your organization to enhance collaboration, drive value, and embrace agile transformation.
Videos

Stop Starting and Start Finishing: The Key to Team Success

Unlock Agile success! Learn to “stop starting and start finishing” for enhanced productivity and team effectiveness. Watch now for valuable insights!
Blog

There is no place like production

Discover why real user feedback in production is essential for delivering value. Learn to validate assumptions and enhance product success effectively.
Blog

TFS for cross team and cross business line work item tracking

Discover effective strategies for cross-team collaboration in TFS, enhancing work item tracking and project management for software delivery across divisions.
Videos

Balancing Speed and Stability: Why Quality Should Always Come First in Delivery Management

Discover how to balance speed and stability in project delivery. Learn why prioritising quality over tight deadlines is essential for long-term success.
Recipes

Daily Scrum Recipe

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Guides

Manifesto for Agile Software Development

Discover more about Manifesto for Agile Software Development and how it can help you in your Agile journey!
Videos

7 deadly sins of Agile: Gluttony

Discover the pitfalls of gluttony in Agile! 🍔 Learn how bloated backlogs and overloaded sprints waste effort and hinder success. Watch now! 📊✨

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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