a·gen·tic a·gil·i·ty class·i·fic·at·ion

Product Delivery: Streamlining End-to-End Value for Continuous Innovation

Streamlining end-to-end workflows to reliably deliver customer-focused products, accelerate feedback loops, and drive continuous improvement and innovation.

The process of delivering usable working software products to customers, including planning, development, testing, and deployment.

Image
https://nkdagility.com/resources/product-delivery/
Subscribe

Overview

Product Delivery encompasses the entire process of delivering usable, working software products to customers, integrating planning, development, testing, and deployment into a cohesive workflow. This concept is crucial as it enables teams to consistently deliver value in a predictable and sustainable manner, ensuring that products meet customer needs and expectations. By focusing on the end-to-end delivery process, organisations can enhance collaboration across cross-functional teams, streamline workflows, and reduce cycle times.

Effective Product Delivery relies on principles from Agile, Lean, and DevOps, fostering a culture of continuous improvement and responsiveness to change. It emphasises the importance of feedback loops, allowing teams to adapt quickly based on customer insights and market demands. This systemic approach not only enhances the quality of the product but also builds a resilient organisational framework that supports long-term success.

By prioritising Product Delivery, organisations can create a robust environment where innovation thrives, and teams are empowered to take ownership of their work. This leads to higher employee engagement and satisfaction, ultimately driving better business outcomes and customer loyalty. The focus on delivering value through a well-defined process ensures that organisations remain competitive and responsive in an ever-evolving landscape, making Product Delivery a foundational element of modern product development.

Views:
Subscribe
Scrum

Explains the Nexus framework for scaling Scrum with multiple teams, detailing roles, events, and artefacts to coordinate product delivery and manage …

Guides Guides
Read more about Nexus Guide
Product Development

Explores why real leadership means designing systems that enable team autonomy, flow, and accountability—rather than relying on command-and-control …

Blog Blog
Read more about Telling People What to Do Is Not Leadership. It’s a Failure of System Design.
Engineering Excellence

Explores Agile as a disciplined system of delivery, emphasizing engineering excellence, CI/CD, observability, and system design over mindset or …

Blog Blog
Read more about Is Agile Really Just a Mindset?
DevOps

Explores when to use a single Azure DevOps project versus multiple projects, detailing impacts on flow, visibility, governance, and team collaboration …

Blog Blog
Read more about Should You Use One Project to Rule Them All in Azure DevOps?
Product Development

Excessive handoffs in software development create delays, reduce quality, and harm team morale. Learn how eliminating handoffs boosts agility, flow, …

Blog Blog
Read more about Why Handoffs Are Killing Your Agility
Product Development

Explains how Scrum teams can strategically allow unfinished work to flow across Sprint boundaries, enhancing throughput, responsiveness, and …

Blog Blog
Read more about Work can flow across the Sprint boundary
DevOps

Discover why “done” means live in production—not just code complete. Learn to deliver real value, close feedback loops, and drive outcomes that …

Videos Videos
Read more about Why “Done” Only Counts When It’s Live: Moving Beyond Fake Finishes to Real Value in Software Delivery
Engineering Excellence

Measuring the time from work initiation to customer delivery, helping teams monitor workflow efficiency and improve value delivery.

Tags Tags (3)
Read more about Lead Time
Product Development

Continuous Delivery is the practice of frequently delivering small increments of valuable product directly to real users, enabling rapid feedback, …

Tags Tags (50)
Read more about Continuous Delivery
DevOps

Azure DevOps is a product from Microsoft that provides tools around CI/CD, collaboration, and agile project management. Other names are Team …

Tags Tags (69)
Read more about Azure DevOps
Product Management

Transform your organisation with the Agile Product Operating Model, blending agile practices and product management to deliver consistent, …

Tags Tags (6)
Read more about Agile Product Operating Model
Technical Leadership

Explains how technical leaders can break down organisational silos and enforce better branching, team structures, and architecture to improve software …

Newsletters Newsletters
Read more about Break organisational silos and stop tolerating bad branching models
Engineering Excellence

NKD Agility helped SLB unify 800+ engineering teams by consolidating DevOps systems, standardizing processes, and improving visibility, collaboration, …

Case-Studies Case-Studies
Read more about From Fragmentation to Flow: How NKD Agility Helped SLB Consolidate Systems and Standardize Engineering Practice Across 800+ Teams
Product Development

Explains how the Definition of Done evolves in Scrum, aligning team practices with organisational standards to ensure consistent quality, compliance, …

Blog Blog
Read more about Your Evolving Definition of Done
Product Development

Velocity measures how quickly teams turn ideas into value, using build, test, deploy, and feedback times—not just story points—to track real delivery …

Signals Signals
Read more about Velocity isn’t how many story points a team burns down
Scrum

Getting Started with the Definition of Done (DoD). Every team should define what is required, what criteria must be met, for a product increment to be …

Tags Tags (28)
Read more about Definition of Done
Engineering Excellence

Engineering excellence isn’t perfection—it’s continuous improvement, clean code, and fast feedback. Unlock true agility with modern Agile and DevOps …

Videos Videos
Read more about Engineering Excellence Isn’t Perfection: How Continuous Improvement and Fast Feedback Drive Real Agile and DevOps Success
Engineering Excellence

Adding more staging environments does not reduce deployment risk; true safety comes from automated testing, continuous integration, and quality …

Signals Signals
Read more about Do More Staging Environments Really Reduce Deployment Risk
Product Development

Delaying software releases increases failure risk. Frequent, small releases improve success rates, adaptability, and recovery, as shown by CHAOS …

Signals Signals
Read more about Every delay increases the risk of failure
Product Development

Is your team’s “done” really done? Discover how a clear, objective definition of done boosts quality, agility, and trust in product delivery.

Videos Videos
Read more about Why Your Definition of “Done” Is Holding Back Quality, Agility, and Trust—And How to Raise the Bar
DevOps

Stop relying on memory for quality. Discover why automated pipelines beat manual checks, and how embedding quality gates ensures trust, speed, and …

Videos Videos
Read more about Stop Hoping for Quality: Why Automated Pipelines Are the Only Way to Deliver with Confidence
Product Development

Approaches to planning incremental and iterative software releases.

Tags Tags (43)
Read more about Release Management
Kanban

Explains how Kanban can be integrated with Scrum to improve workflow visibility, provide key metrics, and enable continuous improvement in agile …

Videos Videos
Read more about Does Kanban integrate into a Scrum environment?
Engineering Excellence

Struggling with inconsistent delivery? Discover why a shared definition of done is key to predictable, high-quality results your teams—and …

Videos Videos
Read more about Why a Shared Definition of Done Is the Secret to Consistent, Predictable Quality in Agile Teams
Engineering Excellence

Defines the Definition of Done in Scrum as a clear, shared standard for quality, ensuring increments are releasable, transparent, and continuously …

Blog Blog
Read more about The Definition of Done is a Commitment to Quality
DevOps

AI exposes that coding was never the main bottleneck in software delivery; real constraints are in system flow, team practices, and organisational …

Blog Blog
Read more about Are We Still Pretending Coding Was the Bottleneck?
Engineering Excellence

Stop paying the hidden costs of weak delivery. Discover how a strong, shared definition of done builds trust, quality, and real agility in your team.

Videos Videos
Read more about Stop Paying the Hidden Costs of Weak Delivery: Why a Strong Definition of Done Transforms Your Team’s Results
Product Development

Stop confusing acceptance criteria with definition of done—learn the crucial difference to boost quality, speed, and trust in your agile delivery.

Videos Videos
Read more about Acceptance Criteria vs Definition of Done: Why Getting This Right Builds Trust and Delivers Quality Faster
DevOps

Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process …

Blog Blog
Read more about Stop Hiding Behind Complexity and Start Delivering Continuously
Engineering Excellence

Explores how fostering a culture of quality and engineering excellence across teams leads to better, safer products, highlighting the impact of …

Videos Videos
Read more about Building a culture of Quality
Scrum

Unlock a smarter Definition of Done—start small, evolve standards, and build team momentum without overwhelm. Discover how progress drives excellence.

Videos Videos
Read more about How to Evolve Your Definition of Done: Start Small, Grow Smarter, and Build Lasting Momentum
Product Development

Scrum teams must deliver working software to real users every Sprint; true progress is measured by delivery to production, not just by completing …

Blog Blog
Read more about Delivery is the only Measure of Progress in Scrum
Product Development

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and …

Blog Blog
Read more about Without Delivery, There Is No Value
Engineering Excellence

Still deploying manually? Discover why automation isn’t optional—protect your business, avoid disaster, and deliver value with modern engineering …

Videos Videos
Read more about Still Deploying Manually? Why Automation Is the Bare Minimum for Modern Engineering (and Your Business Survival)
Engineering Excellence

Stop firefighting late-stage bugs—discover how shifting left saves time, money, and reputation by building quality in from the start. Learn the …

Videos Videos
Read more about Stop Firefighting Bugs: Why Shifting Left Saves Time, Money, and Your Reputation
Engineering Excellence

Explores why traditional Dev-Test-Staging-Production pipelines fall short and highlights audience-based deployment for safer, faster feedback in real …

Signals Signals
Read more about Rethinking Dev-Test-Staging-Production Pipelines for Safety
Engineering Excellence

Automating builds, tests, and deployments with Azure Pipelines.

Tags Tags (9)
Read more about Azure Pipelines
Product Development

Ensuring continuous delivery of incremental improvements to users and stakeholders.

Tags Tags (50)
Read more about Frequent Releases
Scrum

Explains how the Scrum Master is accountable for enabling effective product delivery, fostering team success, and ensuring each sprint produces a …

Blog Blog
Read more about The Scrum Master is accountable for Delivery
Scrum

Covers key concepts of Sprint Reviews, interactive workshop delivery using Teams and Mural, technical challenges faced, participant feedback, and …

Videos Videos
Read more about Free Workshop 04: Introduction to Sprint Reviews [Review & Retrospective]
Scrum

Incompetent Scrum Masters reduce team performance and ROI by lacking key skills. Learn how to measure their impact using innovation, usage, and …

Videos Videos
Read more about The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI
DevOps

Explores a developer’s transition to DevOps, highlighting key challenges: cultural change, toolchain automation, and continuous learning for effective …

Videos Videos
Read more about From Chaos to Clarity: My Journey Through DevOps and the Three Key Challenges to Overcome
Product Development

Explains why delivering working software to users every iteration is vital in Agile, highlighting feedback, value, and practical steps for continuous …

Videos Videos
Read more about The Importance of Delivering Working Software Every Iteration
Product Development

Manage Agile projects effectively with Azure Boards. Track work, optimise planning, and improve team collaboration.

Tags Tags (4)
Read more about Azure Boards
Product Development

Learn to manage software projects using Scrum and Visual Studio, covering backlog management, sprint planning, team collaboration, agile testing, and …

Course Course
Read more about Managing Projects Using Visual Studio and Scrum Training
Engineering Excellence

NKD Agility helped SLB unify build and release processes across 90 teams in 13 countries, boosting team ownership, efficiency, and engineering …

Case-Studies Case-Studies
Read more about Engineering Excellence in Action: How NKD Agility Helped SLB Streamline Build and Release Across 90 Teams and 13 Countries
Product Development

Unlock your team's true potential—discover why a powerful definition of done drives real business impact, customer value, and lasting competitive …

Videos Videos
Read more about Why Your Definition of Done Is the Secret Weapon Your Team Needs to Win
Scrum

Explains how Scrum supports continuous flow and agility by prioritising Sprint Goals, Done increments, CI/CD practices, and outcomes over rigid sprint …

Signals Signals
Read more about Scrum doesn’t stop you from optimising flow
Product Development

Explains the difference between subjective goals and the objective Definition of Done in Scrum, highlighting how clear, measurable criteria ensure …

Blog Blog
Read more about Definition of Done - Objective vs Subjective
DevOps

Stop guessing—start making data-driven decisions in Azure DevOps. Discover tools, tips, and insights to make your work visible and your delivery …

Videos Videos
Read more about Stop Guessing: How to Make Work Visible and Drive Real Improvement with Azure DevOps Flow Metrics
Engineering Excellence

An Internal Developer Platform streamlines development processes, enabling teams to build, test, and deploy applications efficiently within a …

Tags Tags (11)
Read more about Internal Developer Platform
Scrum

Explains why regular backlog refinement is essential in Scrum, how to make backlog items ready for Sprint Planning, and ways to measure effective …

Blog Blog
Read more about If your backlog is not refined then you are doing it wrong
Kanban

Comprehensive reference outlining Kanban principles, practices, and metrics for optimising workflow, value delivery, and continuous improvement in …

Guides Guides
Read more about Kanban Guide
Engineering Excellence

A **Shift-Left Strategy** brings testing, security, and compliance earlier in development, reducing defects, accelerating feedback, and improving …

Tags Tags (11)
Read more about Shift Left Strategy
Engineering Excellence

Explores common DevOps challenges to rapid delivery, highlighting automation, feedback loops, mindset shifts, and compliance for achieving agile, …

Videos Videos
Read more about Unlocking Rapid Delivery: Overcoming Common DevOps Challenges for Agile Success
Product Development

Explains how slow product release cycles delay feature delivery, risk losing relevance, and create competitive disadvantages, highlighting the …

Signals Signals
Read more about let-us do the maths
Product Development

Multitasking reduces team productivity. Learn how focusing on finishing tasks, limiting work in progress, and value-based prioritisation boosts …

Videos Videos
Read more about Stop Starting and Start Finishing: The Key to Team Success
Engineering Excellence

Explores how effective capacity planning shifts focus from individual hours to system-level flow, using Lean and Agile principles to improve …

Blog Blog
Read more about Rethinking Capacity Planning
Engineering Excellence

Explains how short-lived topic branches in source control improve software quality, enable modularity, speed up integration, and support agile, …

Blog Blog
Read more about Why Topic Branches Drive High-Quality Delivery
Product Development

Martin is in EST for 6 months and available for hands-on consulting in North America. This month’s spotlight: How tracking estimation accuracy is …

Newsletters Newsletters
Read more about Martin Hinshelwood in EST: Book Expert Support for Engineering Excellence

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Lockheed Martin Logo

Lockheed Martin

Kongsberg Maritime Logo

Kongsberg Maritime

Sage Logo

Sage

Genus Breeding Ltd Logo

Genus Breeding Ltd

ALS Life Sciences Logo

ALS Life Sciences

YearUp.org Logo

YearUp.org

Slaughter and May Logo

Slaughter and May

Lean SA Logo

Lean SA

Boxit Document Solutions Logo

Boxit Document Solutions

Hubtel Ghana Logo

Hubtel Ghana

Trayport Logo

Trayport

Healthgrades Logo

Healthgrades

SuperControl Logo

SuperControl

DFDS Logo

DFDS

Schlumberger Logo

Schlumberger

Bistech Logo

Bistech

Freadom Logo

Freadom

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Nottingham County Council Logo

Nottingham County Council

Washington Department of Transport Logo

Washington Department of Transport

Royal Air Force Logo

Royal Air Force

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Ghana Police Service Logo

Ghana Police Service

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

Boeing Logo

Boeing

Schlumberger Logo

Schlumberger

Genus Breeding Ltd Logo

Genus Breeding Ltd

Milliman Logo

Milliman

Akaditi Logo

Akaditi

Workday Logo

Workday