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Principle

Guiding beliefs and actionable rules that shape decision-making, team behaviours, and organisational culture.

A principle is a fundamental, actionable belief or guiding rule that shapes decision-making and team behaviour in an organisation.

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Overview

A principle is a fundamental, actionable belief or guiding rule that shapes decision-making and behaviour within an organisation. It serves as a framework for action, ensuring that teams know how to approach their work in alignment with the organisation’s broader goals and values.

Principles provide clarity in dynamic environments. They are not abstract ideals but actionable guides that teams rely on to navigate complexity and uncertainty. For example, the principle of Empiricism encourages teams to make decisions based on evidence and experience, helping to ensure that choices are grounded in real-world data rather than assumptions. Similarly, the principle of Self-Management enables teams to organise themselves, take ownership of their work, and make decisions autonomously, which fosters empowerment and accountability.

Unlike values, which express what an organisation stands for, principles are actionable and directly influence behaviour. For example, the Continuous Improvement principle emphasises the need for teams to reflect on their processes and outcomes, striving to enhance their performance over time. This action-oriented focus ensures that principles don’t just shape what teams care about but also how they execute.

Principles also differ from tenets in that they are not specific doctrines or philosophies; they are guidelines that teams can actively apply to improve their processes. For instance, the principle of Adaptability encourages teams to respond to changing environments, ensuring they remain flexible and resilient.

The long-term value of principles lies in their systemic nature. They provide a stable foundation for decision-making across all levels of the organisation. Whether it’s delivering value to customers, fostering a culture of learning and collaboration, or driving innovation, principles provide a consistent and coherent framework for achieving goals.

In summary, principles are the guiding beliefs that inform decision-making and influence how teams approach their work. They ensure alignment, drive continuous improvement, and enable teams to navigate challenges with confidence. By embedding these principles in the organisation’s culture, teams can adapt to change while staying focused on delivering sustainable value.

Learn More about Principle

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Continuous Improvement

Continuous Improvement is the ongoing practice of relentless reflection and adaptation, driven by empirical evidence, aimed at consistently enhancing processes, products, and team effectiveness. It embodies a commitment to incremental and measurable advancements, fostering a culture of proactive experimentation, rapid feedback, and learning to achieve sustainable and strategic business agility.
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Evidence Based Management

Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not opinion. It enables data-informed investment in agility, innovation, and outcomes rather than output.
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Agnostic Agile

Agnostic Agile is a movement that promotes ethical, context-driven agility by prioritising principles over rigid frameworks. Championed by thought leaders like Arie van Bennekum, a Dutch signatory of the Agile Manifesto, it encourages practitioners to adapt methods pragmatically based on need rather than ideology. Drawing from diverse approaches such as Scrum, Kanban, Lean, and XP, Agnostic Agile emphasises professionalism, critical thinking, and value delivery over brand loyalty or prescriptive practice.
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Common Goals

Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of code to serve a shared purpose. Without them, you don’t have a system—you have disconnected activity.
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Open Space Agile

Open Space Agile is an approach to organisational agility that applies the principles of Open Space Technology—a self-organising, agenda-free format for large group collaboration—to Agile transformation. Popularised by Daniel Mezick and others in the Open Leadership Network, Open Space Agile invites everyone in the organisation to co-create the change process, fostering psychological safety, shared ownership, and authentic engagement. Rather than relying on top-down rollout plans, it embraces emergence, letting those closest to the work define priorities and actions through open, iterative dialogue. This approach aligns with complexity thinking and honours the Agile ethos by enabling transformation to unfold organically, adaptively, and in response to real needs.
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    Liberating Structures

    Liberating Structures is a set of simple, adaptable facilitation methods designed to make meetings more interactive, inclusive, and productive. Each structure replaces conventional habits like open discussion or status reporting with clear participation formats. Used across Agile, Lean, and organisational change initiatives, they provide structure without control, helping teams uncover insights and co-create better outcomes.
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    Asynchronous Development

    Enable seamless collaboration with Asynchronous Development. Improve efficiency, flexibility, and delivery across distributed teams.
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    Working Software

    Working software is the tangible, functional output produced during a Sprint, representing a concrete artifact that delivers value to customers.
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    Customer Retention

    Strategies to keep users engaged and reduce churn through continuous value delivery.

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