a·gen·tic a·gil·i·ty class·i·fic·at·ion

Objective & Key Results (OKRs): Turning Strategic Goals into Measurable Outcomes

Turn strategic intent into measurable outcomes—driving clarity, alignment, accountability, and continuous improvement across teams and organizations.

Learn how to use Objectives and Key Results (OKRs) to clarify strategic goals, measure outcomes, align teams, and build accountability through transparent, outcome-focused planning.

Image
https://nkdagility.com/resources/objective-key-results/
Subscribe

Overview

OKRs are a way to make your strategy actionable. You don’t get alignment by telling people what to do. You get it by being crystal clear on what matters — and how you’ll know if it’s working.

John Doerr’s Measure What Matters defines OKRs as two things: an Objective, which is the meaningful goal you’re aiming for, and Key Results, which are how you’ll measure success. The Objective gives you direction. The Key Results define outcomes. Not tasks. Not effort. Just proof that you’re moving the needle.

The power of OKRs isn’t in the format. It’s in the system they create — a system where teams focus, align, inspect, and adapt. Doerr calls this the “four superpowers”: focus on what matters, align through transparency, track outcomes frequently, and stretch beyond what’s safe. When OKRs work, they’re uncomfortable. That’s the point.

If your teams are just writing down what they’re already doing, you’re not doing OKRs. If you’re using them to track task completion or individual performance, you’ve missed the plot. OKRs are not a reporting tool. They’re an accountability system for value.

Views:
Subscribe
Product Development

Comprehensive guide to using OKRs for shared focus, measurable outcomes, and strategic learning, including roles, events, best practices, and common …

Guides Guides
Read more about OKR Guide - A Social Discipline for Shared Focus, Measurable Contribution, and Strategic Learning
Product Development

Learn how to successfully implement OKRs by aligning clear strategy, fostering transparency, empowering teams, focusing on outcomes, and establishing …

Blog Blog
Read more about Getting Started with Objectives & Key Results
Framework

Learn to apply OKRs effectively, write clear objectives and key results, integrate them into daily work, and avoid common pitfalls in this …

Course Course
Read more about OKR Practitioner

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Lockheed Martin Logo

Lockheed Martin

Akaditi Logo

Akaditi

Boeing Logo

Boeing

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Bistech Logo

Bistech

Deliotte Logo

Deliotte

Sage Logo

Sage

Flowmaster (a Mentor Graphics Company) Logo

Flowmaster (a Mentor Graphics Company)

Schlumberger Logo

Schlumberger

Microsoft Logo

Microsoft

New Signature Logo

New Signature

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Jack Links Logo

Jack Links

Teleplan Logo

Teleplan

DFDS Logo

DFDS

NIT A/S

Freadom Logo

Freadom

Lean SA Logo

Lean SA

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Royal Air Force Logo

Royal Air Force

Ghana Police Service Logo

Ghana Police Service

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Washington Department of Transport Logo

Washington Department of Transport

Boxit Document Solutions

Hubtel Ghana Logo

Hubtel Ghana

Cognizant Microsoft Business Group (MBG) Logo

Cognizant Microsoft Business Group (MBG)

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Deliotte Logo

Deliotte

Emerson Process Management Logo

Emerson Process Management