Lean Startup

Rapidly test and validate business concepts to minimise risk and enhance decision-making through iterative learning and evidence-based insights.

A methodology for swiftly evaluating and refining business concepts through iterative experimentation and data-driven insights. Posts should explore hypothesis testing, customer feedback loops, minimum viable products, and metrics for success, emphasising the importance of learning and adaptation in uncertain environments.

Navigating the Unknown: How to Fund Your Product Like a Venture Capitalist

Discover how to fund your product like a venture capitalist! Learn to balance risk, iterate on ideas, and embrace the journey of innovation.
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Unlocking Success: How Small Experiments Transformed Feature Delivery from 25 to 150 in Software Development

Discover how embracing smaller features and a culture of experimentation can transform your software development process, boosting delivery from 25 to 150 features annually!
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Mastering Product Development: From Assumptions to Hypotheses

Unlock the power of assumptions in product development! Learn to identify, validate, and test assumptions for data-driven decisions. A must-watch for product teams!
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Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

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