tech·nic·al·ly agile class·i·fic·at·ion

Lean Startup

Rapidly test and validate business concepts to minimise risk and enhance decision-making through iterative learning and evidence-based insights.

Applying Lean principles to rapidly test and validate business ideas with minimal risk.

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Overview

Lean Startup is a methodology that applies Lean principles to the development of new business ideas, focusing on rapid experimentation and validated learning. It emphasises the importance of building a minimum viable product (MVP) to test hypotheses about customer needs and market viability with minimal risk and investment. This approach allows teams to gather real-time feedback, enabling them to pivot or persevere based on empirical evidence rather than assumptions.

By fostering a culture of experimentation, Lean Startup empowers organisations to innovate continuously and respond swiftly to changing market conditions. It encourages cross-functional collaboration, ensuring that insights from various stakeholders inform product development. This iterative process not only accelerates time-to-market but also enhances the likelihood of delivering products that genuinely meet customer demands.

Lean Startup is distinct from Agile methodologies, which focus on iterative development and customer collaboration, by placing a stronger emphasis on the validation of business models and market fit. Its systemic nature supports long-term sustainability, as it integrates learning into the organisational fabric, promoting resilience and adaptability in an ever-evolving landscape. This enables teams to deliver value predictably, ensuring that resources are allocated effectively and strategically aligned with customer needs and organisational goals.

Learn More about Lean Startup

Videos

Navigating the Unknown: How to Fund Your Product Like a Venture Capitalist

Learn how to fund product development by thinking like a venture capitalist—run small experiments, validate ideas, manage risk, and balance data with creative vision.
Videos

Mastering Product Development: From Assumptions to Hypotheses

Learn to identify, prioritise, and test assumptions in product development by turning them into hypotheses, managing experimentation costs, and making data-driven decisions.

Connect with Martin Hinshelwood

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