Applying Lean principles to rapidly test and validate business ideas with minimal risk.
Lean Startup is a methodology that applies Lean principles to the development of new business ideas, focusing on rapid experimentation and validated learning. It emphasises the importance of building a minimum viable product (MVP) to test hypotheses about customer needs and market viability with minimal risk and investment. This approach allows teams to gather real-time feedback, enabling them to pivot or persevere based on empirical evidence rather than assumptions.
By fostering a culture of experimentation, Lean Startup empowers organisations to innovate continuously and respond swiftly to changing market conditions. It encourages cross-functional collaboration, ensuring that insights from various stakeholders inform product development. This iterative process not only accelerates time-to-market but also enhances the likelihood of delivering products that genuinely meet customer demands.
Lean Startup is distinct from Agile methodologies, which focus on iterative development and customer collaboration, by placing a stronger emphasis on the validation of business models and market fit. Its systemic nature supports long-term sustainability, as it integrates learning into the organisational fabric, promoting resilience and adaptability in an ever-evolving landscape. This enables teams to deliver value predictably, ensuring that resources are allocated effectively and strategically aligned with customer needs and organisational goals.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Philips
NIT A/S
Flowmaster (a Mentor Graphics Company)
Microsoft
CR2
Higher Education Statistics Agency
ALS Life Sciences
MacDonald Humfrey (Automation) Ltd.
YearUp.org
Illumina
Alignment Healthcare
Deliotte
SuperControl
Capita Secure Information Solutions Ltd
Kongsberg Maritime
Hubtel Ghana
Slaughter and May
Jack Links
Royal Air Force
New Hampshire Supreme Court
Washington Department of Transport
Ghana Police Service
Nottingham County Council
Washington Department of Enterprise Services
MacDonald Humfrey (Automation) Ltd.
Cognizant Microsoft Business Group (MBG)
ALS Life Sciences
Milliman
Big Data for Humans
Higher Education Statistics Agency