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Frequent Releases

Delivering incremental enhancements swiftly to maximise value for users and stakeholders through continuous improvement practices.

Ensuring continuous delivery of incremental improvements to users and stakeholders.

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Overview

Frequent releases refer to the practice of delivering small, incremental updates to products or services on a regular basis. This approach is crucial for organisations aiming to respond swiftly to user feedback and market changes, ensuring that value is consistently delivered to stakeholders. By breaking down larger projects into manageable releases, teams can reduce the risk associated with deployment, as each release is smaller and easier to test and validate.

This practice fosters a culture of continuous improvement, allowing teams to iterate based on real-world usage and feedback. Frequent releases enable organisations to maintain a competitive edge by adapting quickly to evolving customer needs and technological advancements. The systemic nature of this approach encourages collaboration across teams, as developers, testers, and product owners work closely to refine and enhance the product continuously.

Moreover, frequent releases contribute to a sustainable development environment, where teams can maintain a steady pace without the burnout often associated with large, infrequent releases. This rhythm not only enhances team morale but also builds trust with stakeholders, as they see regular progress and tangible outcomes. By embedding frequent releases into their operational practices, organisations can create a robust framework for delivering value consistently and effectively, ensuring that they remain responsive and relevant in a fast-paced market.

Learn More about Frequent Releases

Blog

Without Delivery, There Is No Value

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and continuous improvement.
Blog

Stop Hiding Behind Complexity and Start Delivering Continuously

Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process improvement—not technical barriers.
Blog

Delivery is the only Measure of Progress in Scrum

Scrum teams must deliver working software to real users every Sprint; true progress is measured by delivery to production, not just by completing internal work.
Videos

Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

Explores how Azure DevOps shifted from slow, two-year releases to rapid, continuous delivery, highlighting the benefits of fast feedback, agility, and frequent deployments.
Videos

Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Explores how increasing deployment frequency, stable environments, and fast feedback loops improve software delivery, reduce time to market, and align with business goals.
Blog

Testing in Production Maximises Quality and Value

Explains how audience-based deployment and testing in production enable faster feedback, safer rollouts, and higher software quality by targeting real users and reducing risk.
Videos

Unlocking Code Quality: The Transformative Power of Frequent Deployments

Explores how frequent code deployments improve code quality, reduce technical debt, enable faster feedback, and support iterative, user-focused software development.
Blog

Building a release pipeline with Release Management with Visual Studio 2013

Learn to build a scalable release pipeline with Visual Studio 2013’s integrated release management. Enhance your DevOps practices for continuous delivery success!
Videos

Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

Explains how automation in continuous delivery improves software reliability, reduces risk, and enables faster, safer deployments through consistent, rapid feedback loops.
Blog

Continuous value delivery with modern business applications

Discover how modern business applications enable continuous value delivery, transforming software development practices for happier consumers and faster updates.
Videos

Unlocking Continuous Delivery: How Feature Flags Transform Software Development

Explains how feature flags enable safe, incremental software releases, support continuous delivery, and use user feedback to improve features before full rollout.
Blog

Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
Tags

Internal Developer Platform

An Internal Developer Platform streamlines development processes, enabling teams to build, test, and deploy applications efficiently within a controlled environment.
Blog

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Explore how Scrum can enhance planning without strict delivery schedules. Learn to embrace Continuous Delivery for better software development practices.
Videos

Embrace Simplicity: How to Transform Complexity into Continuous Delivery Success

Explains how simplifying complex software and committing to change enables continuous delivery, highlighting the need for cultural shift, resilience, and ongoing improvement.
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Enhance your release management strategy with Team Foundation Server 2012. Discover automation techniques and best practices for seamless deployments.
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Videos

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Mastering Site Reliability: Insights from Azure DevOps on Building a Resilient Live Site Culture

Explore proven strategies from Azure DevOps for building resilient, reliable software systems—covering transparency, automation, telemetry, incident response, and team culture.
Course

Continuous Delivery Using Azure DevOps Services Training

This two-day course provides students with the DevOps principles and related hands-on practices to work better as a team, scale their agility, share and integrate their work, and deliver working software continuously in order to enable faster delivery of value and receive early and valuable feedback.
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Explains how identifying and validating unrealised value, understanding user needs, and rapid feedback loops can enhance product development and maximise user impact.

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