Experimentation

Driving innovation through hypothesis testing and validation to enhance workflows and decision-making.

Utilising hypothesis-driven methodologies to rigorously test concepts and validate assumptions enhances decision-making and workflow efficiency. Posts should explore techniques for experimentation, metrics for success, iterative learning, and the integration of feedback loops within complex systems to foster continuous improvement and innovation.

Unlocking Success: How Small Experiments Transformed Feature Delivery from 25 to 150 in Software Development

Discover how embracing smaller features and a culture of experimentation can transform your software development process, boosting delivery from 25 to 150 features annually!
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The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
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The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
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Unpacking Assumptions: How to Elevate Your Product Development Beyond the Feature Factory

Unlock the secrets to effective product development! Discover how to challenge assumptions and enhance user understanding in our PPD V course.
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Transform Your Product Development: Unleash the Power of Experimentation and Collaboration

Unlock your product development potential! Discover strategies to enhance user value, reduce waste, and foster collaboration in our transformative PPDV course.
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Mastering Product Development: From Assumptions to Hypotheses

Unlock the power of assumptions in product development! Learn to identify, validate, and test assumptions for data-driven decisions. A must-watch for product teams!
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Unlocking the Power of Assumptions in Product Development: Why the PPDV Course is a Game-Changer

Unlock the secrets to impactful product development! Join me as I explore the importance of addressing assumptions and creating user-centred solutions.
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Professional Product Discovery and Validation Skills (PPDV)

Professional Product Discovery and Validation Skills (PPDV)
Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.

7 deadly sins of Agile: Pride

Explore the dual nature of pride in Agile! Learn to harness it wisely while avoiding costly pitfalls. Join Martin for insights on data-driven success. 📊🚫
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Harnessing the Power of Empiricism: Transform Your Decision-Making with Data-Driven Insights

Unlock the power of empiricism! Discover how data-driven decisions can transform your agile approach and foster continuous improvement in your work.
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Unlocking Growth: The Transformative Power of Poly Immersive Learning Experiences

Unlock the power of poly immersive learning! Discover how feedback, reflection, and practical application can transform your professional development journey.
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Product Goal is an Intermediate Strategic Goal

Discover how to set effective product goals as intermediate strategic goals to enhance agility and drive successful outcomes in your organization.
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Evolution not Transformation: This is the Inevitability of change

Discover why true agility is an evolution, not a transformation. Embrace continuous change to thrive in today’s fast-paced business landscape.
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Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) with Certification
Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

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