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Experimentation

Using hypothesis-driven approaches to test ideas and validate assumptions in agile workflows.

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Overview

Learn More about Experimentation

Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Videos

Maximising Product Value: The Power of Hypothesis-Driven Engineering

Transform your product investment strategy with hypothesis-driven engineering. Learn to maximise value, minimise waste, and adapt swiftly to customer needs.
Blog

Product Goal is an Intermediate Strategic Goal

Discover how to set effective product goals as intermediate strategic goals to enhance agility and drive successful outcomes in your organization.
Videos

Mastering Assumptions: Unlocking Success in Product Development Through Hypothesis-Driven Strategies

Master the art of product development by understanding and validating assumptions. Join our class to enhance your skills in hypothesis-driven experimentation!
Videos

Mastering Product Development: From Assumptions to Hypotheses

Unlock the power of assumptions in product development! Learn to identify, validate, and test assumptions for data-driven decisions. A must-watch for product teams!
Videos

Harnessing the Power of Empiricism: Transform Your Decision-Making with Data-Driven Insights

Unlock the power of empiricism! Discover how data-driven decisions can transform your agile approach and foster continuous improvement in your work.
Videos

The Importance of Validation in Product Development: A Strategic Approach

Discover the importance of product validation! Learn how to ensure features deliver real value, reduce waste, and enhance user satisfaction.
Course

Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Scrum.org created the Evidence-Based Management™ (EBM) framework which is an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve its strategic goals.
Videos

Transform Your Product Development: Unleash the Power of Experimentation and Collaboration

Unlock your product development potential! Discover strategies to enhance user value, reduce waste, and foster collaboration in our transformative PPDV course.
Course

Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.
Course

Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.
Videos

Unpacking Assumptions: How to Elevate Your Product Development Beyond the Feature Factory

Unlock the secrets to effective product development! Discover how to challenge assumptions and enhance user understanding in our PPD V course.
Videos

Navigating the Unknown: How to Fund Your Product Like a Venture Capitalist

Discover how to fund your product like a venture capitalist! Learn to balance risk, iterate on ideas, and embrace the journey of innovation.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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