tech·nic·al·ly agile class·i·fic·at·ion

DevOps

DevOps is a philosophy that unites people, processes, and technology to deliver continuous value, fostering collaboration, automation, and shared accountability.

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Overview

DevOps is not a methodology, framework, or job title—it is an philosophy or ethos that unites people, processes, and technology to enable continuous value delivery. At its core, DevOps is about eliminating friction between development and operations, fostering collaboration, and embracing automation to achieve high-quality, fast, and reliable software delivery.

The Philosophical Foundation

DevOps is built on principles that extend beyond tooling or process enforcement:

DevOps in Action

A DevOps-driven organisation doesn’t ask, “How do we implement DevOps?” Instead, it asks, “How do we deliver value faster and more reliably?” The answer typically involves:

DevOps is not a destination—it’s a continuous journey toward delivering better software, faster, with confidence.

Learn More about DevOps

Blog

Stop Hiding Behind Complexity and Start Delivering Continuously

Unlock continuous delivery for any software, regardless of complexity. Invest in fixing technical debt and automate processes for faster, reliable releases.
Videos

Transforming Enterprises: How DevOps Drives Collaboration and Continuous Improvement

Unlock the power of DevOps for enterprise transformation! Discover how collaboration, automation, and a customer-centric approach can drive meaningful change.
Videos

Mastering Site Reliability: Insights from Azure DevOps on Building a Resilient Live Site Culture

Discover how the Azure DevOps team at Microsoft balances reliability and agility in software development. Learn key SRE practices to enhance your team’s performance!
Videos

The Crucible of Learning: Transforming Organizational Effectiveness Through DevOps

Discover how DevOps consulting tackles technical debt and complex architectures, leading to improved efficiency and streamlined integration for clients.
Videos

If a client hasn't considered DevOps consulting as part of their Agile Consulting needs, why should they?

Discover why integrating DevOps consulting into your Agile coaching can enhance team performance and streamline software delivery. Watch now!
Videos

Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

Unlock your organisation’s potential with continuous delivery! Discover how to shorten feedback loops and stay ahead in a fast-paced market.
Blog

Stop Promoting Branches

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Blog

Testing in Production Maximises Quality and Value

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Videos

DevOps: Elevating Your Organization’s Performance Through Bespoke Solutions

Explore tailored DevOps consulting services in this video, uncovering how organisations can optimise practices for better software delivery and quality.
Videos

The Common Challenges of Adopting DevOps Practices

Discover the challenges organisations face in adopting DevOps practices and why real-world production testing is crucial for user experience success.
Videos

Embracing Automation: The Key to Transforming Your Development Process and Boosting Confidence

Unlock the secrets of successful product development! Discover how automation transforms testing, deployment, and quality assurance for engineering teams.
Videos

From Chaos to Clarity: My Journey Through DevOps and the Three Key Challenges to Overcome

Discover the evolution of DevOps from chaotic deployments to streamlined processes. Learn key challenges and how to foster a culture of continuous improvement.
Blog

Building a release pipeline with Release Management with Visual Studio 2013

Learn to build a scalable release pipeline with Visual Studio 2013’s integrated release management. Enhance your DevOps practices for continuous delivery success!
Videos

Unlocking Value in DevOps: My Role as a Consultant in Driving Change and Overcoming Bottlenecks

Discover the core of DevOps consulting: identifying bottlenecks, optimising workflows, and fostering a culture of continuous improvement. Join the conversation!
Videos

Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

Unlock the true power of continuous delivery! Discover how automation transforms software delivery, mitigates risks, and boosts efficiency in your organisation.
Videos

DevOps Demystified: Why It's More Than Just Tools and How to Embrace Its True Value

Discover the true essence of DevOps beyond tools. Learn how to leverage its principles for enhanced collaboration and product quality in software development.
Blog

Standard Environments for Automated Deployment and Testing

Discover how to automate deployment and testing with Standard Environments in Visual Studio 2012 TFS, enhancing your DevOps practices for seamless delivery.
Videos

Navigating DevOps: Crafting Unique Solutions for Unique Organizations

Discover how to customise your DevOps consulting services for unique organisational needs, fostering continuous improvement and incremental growth. 🚀📈
Videos

DevOps Consulting Overview

Discover how DevOps consulting can transform your software delivery with insights from expert Martin Hinshelwood. Elevate your agile journey today!
Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
Blog

Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
Blog

Getting started with a modern source control system and DevOps

Discover how to choose a modern source control system that enhances your DevOps practices and supports your software development lifecycle effectively.
Blog

Release Management with Team Foundation Server 2012

Enhance your release management strategy with Team Foundation Server 2012. Discover automation techniques and best practices for seamless deployments.
Videos

Security by Design Building Secure Software

Learn to embed security from the start in software development. Join Martin Hinshelwood as he explores shifting left for resilient, secure software.
Blog

Live Site Culture & Site Reliability Engineering

Explore how Live Site Culture and Site Reliability Engineering drive agility and DevOps practices, enabling rapid delivery and enhanced customer satisfaction.
Videos

What is your favourite DevOps consulting outcome?

Join Martin Hinshelwood as he shares his favourite DevOps consulting outcome, highlighting the transformative power of agile practices in diverse industries.
Blog

Create a Release Management pipeline for Professional Developers

Learn to create a Release Management pipeline for developers, enhancing automation and deployment efficiency with Team Foundation Server. Dive in now!
Videos

The Evolution of My Journey with Azure DevOps: Lessons and Insights

Explore Azure DevOps through the eyes of a seasoned consultant. Gain insights on migration, tools, and real-world applications to enhance your team’s productivity!
Videos

Unlocking Rapid Delivery: Overcoming Common DevOps Challenges for Agile Success

Unlock faster product delivery in your organisation! Discover how to streamline processes, embrace change, and enhance your DevOps practices today.
Blog

Open-source with VSTS or TFS and Github for better DevOps

Discover how to sync your code between VSTS and GitHub for seamless DevOps. Leverage open-source benefits while maximizing VSTS capabilities. Learn more!
Videos

Mastering Azure DevOps Migration: Navigating Challenges, Solutions, and Best Practices

Discover expert insights on Azure DevOps migration, addressing common challenges and benefits for IT managers, DevOps teams, and business owners.
Videos

Mastering Data Integrity: The Key to Successful DevOps Migrations

Master data integrity in DevOps migrations! Discover the balance between flexibility and fidelity for a successful transition to Azure DevOps Services.
Videos

Mastering the Migration: Seamlessly Transitioning from TFS to Azure DevOps

Master Azure DevOps migration with expert insights! Discover pitfalls, best practices, and strategies for a seamless transition. Perfect for IT and DevOps teams!
Blog

Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
Blog

Why Handoffs Are Killing Your Agility

Explore the detrimental impact of handoffs in software development and discover strategies to eliminate them for better agility.
Videos

Technical Debt Management for Long-Term Quality

Discover how automated testing transforms software engineering, reducing errors and speeding up feedback for high-quality, efficient delivery.
Videos

Scaling Smart: How to Tackle Technical Debt for Sustainable Growth

Avoid the pitfalls of technical debt! Discover how to scale effectively with sustainable practices and automation for a robust, innovative future.
Videos

Rethinking Continuous Delivery: Why Best Practices Don't Exist in Complex Environments

Discover how to enhance continuous delivery in complex environments with audience-based strategies, testing in production, and a commitment to improvement.
Videos

Code Reviews for Quality Assurance

Reimagine code reviews with Martin Hinshelwood! Discover how automation and a shift-left approach enhance quality and speed in software development.
Videos

How important is DevOps in continuous delivery of value to customers?

Discover why DevOps is crucial for agile coaches in delivering continuous value to customers. Join Martin Hinshelwood for key insights!
Videos

Empowering Leadership: Driving Cultural Change for Agile Success

Unlock the secrets to effective leadership in driving cultural change! Discover how to set a clear vision, invest in automation, and foster collaboration.
Videos

Unlocking Continuous Delivery: How Feature Flags Transform Software Development

Unlock the power of feature flags for seamless software delivery! Discover how incremental releases and user feedback can transform your development process.
Blog

The High of Release

Explore the new web-based Release Management tools from Microsoft, designed to enhance DevOps and streamline your release pipelines for engineering excellence.
Videos

Why is DevOps such a Critical Element of Software Engineering?

Discover why DevOps is essential in software engineering! Join Martin Hinshelwood as he unravels its critical role in delivering client solutions. #DevOps #shorts
Videos

What is Your Peeve in DevOps

Join Martin Hinshelwood as he shares his top pet peeve in DevOps consulting, drawing from his extensive experience in Agile and DevOps. #DevOps #Agile #Consulting
Videos

Why Embracing Automation is Essential for Reducing Human Error in Software Development

Discover how automation transforms software development by minimising human error and enhancing efficiency. Learn why embracing automation is essential for success!
Videos

Empowering Your Team: Why Quick Fixes in Agile and DevOps Are a Myth

Discover why quick fixes in Agile and DevOps fail. Learn how to empower your team for sustainable change and embrace the journey of continuous improvement.
Videos

Navigating the Complex World of Azure DevOps Data Migration

Discover essential insights for Azure DevOps migration! Learn about common pitfalls, best practices, and expert tips to ensure a smooth transition.
Videos

Is Your Engineering Culture Ready to Scale with Your Technology?

Is your tech culture ready to scale? Discover how to foster collaboration, embrace continuous learning, and ensure your culture evolves with your growth.
Videos

Seamless Migration to Azure DevOps: Unlocking Enhanced Collaboration and Productivity

Unlock seamless migration to Azure DevOps with expert tools and insights. Discover how to enhance collaboration and productivity in your team today!
Videos

Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Unlock the secrets to efficient software delivery! Discover how deployment frequency, stability, and learning time can transform your team’s success.
Videos

Unlocking Code Quality: The Transformative Power of Frequent Deployments

Unlock the secret to better code quality! Discover how frequent deployments enhance user feedback, reduce technical debt, and boost team confidence.
Videos

Is Your Project Ecosystem Truly Agile?

Unlock true agility in product management! Discover how to break down silos, embrace automation, and maximise stakeholder value in this insightful video.
Videos

Unlocking the Future of Software Development: Why Automation is Your Key to Success

Unlock the power of automation in software development! Discover how it boosts efficiency, reduces errors, and transforms your deployment process.
Videos

Transforming Chaos into Clarity: How Optimising Systems Fuels Engineering Excellence

Transform chaos into clarity! Discover how optimising systems and tackling technical debt can boost productivity and innovation in your organisation.
Blog

Professional Scrum teams build software that works

Discover how Professional Scrum Teams can deliver high-quality software that works. Learn to enhance accountability and trust in your development process.
Videos

Embrace Simplicity: How to Transform Complexity into Continuous Delivery Success

Unlock the secrets to continuous delivery! Discover how to simplify your software and foster a culture of agility for faster, more reliable feature delivery.
Practices

Definition of Done (DoD)

Discover more about Definition of Done (DoD) and how it can help you in your Agile journey!
Blog

Why Measuring Individual Cycle Time is Killing Your Flow (And What to Do Instead)

Measuring individual cycle time is a fundamental misunderstanding of flow in a system. Learn why flow efficiency matters and how to measure the right things in Kanban.
Videos

From Developer to Agile Advocate: How My Journey Unveiled the Power of Scrum and DevOps

Discover how my journey from developer to Agile advocate transformed my approach to project management. Explore the liberating power of Agile and Scrum!
Videos

Unlocking the Superpower of Software Development: How Shifting Left Transforms Quality Assurance

Unlock the superpower of software development with the shift-left approach! Discover how early QA integration boosts quality, speed, and team morale.
Videos

The Limits of Self-Taught Learning: Why External Perspectives Matter

Discover the pitfalls of self-taught learning and the power of diverse insights in consulting. Embrace continuous learning for better solutions!
Blog

Virtual Labs in the modern application lifecycle

Explore how virtual labs enhance the modern application lifecycle, enabling agile development and efficient testing in complex environments. Rise to the challenge!
Videos

Mastering Azure DevOps: Avoiding Common Pitfalls for Agile Success

Unlock the secrets to optimising Azure DevOps! Discover common pitfalls and expert insights to enhance your agile practices and boost team productivity.
Videos

Transforming Training: How Immersive Learning and DevOps Drive Real Value in Organisations

Discover how immersive training and agile methodologies can transform learning experiences. Join me in prioritising value over revenue for impactful results!
Videos

Mastering Azure DevOps Migration: Expert Insights for a Seamless Transition

Unlock the secrets to a smooth Azure DevOps migration! Discover expert tips, common pitfalls, and how to tackle unique challenges for a successful transition.
Videos

Navigating the TFS to Azure DevOps Migration: Overcoming Compatibility Concerns with Confidence

Migrating from TFS to Azure DevOps? Discover essential tips to ensure compatibility, safeguard your code, and navigate customisations for a smooth transition!
Videos

Mastering Azure DevOps Migration: A Step-by-Step Guide for Seamless Project Transfers

Master Azure DevOps migration with our step-by-step guide! Learn essential tools, setup tips, and common pitfalls to ensure a smooth transition.
Videos

Mastering Azure DevOps Migration Tools: Your Ultimate Guide to Seamless Migrations

Unlock seamless Azure DevOps migrations with expert insights! Discover key features, setup tips, and best practices to streamline your transition today.
Blog

Deployment documentation

Explore effective deployment strategies for complex applications across multiple environments. Learn how to gain control and streamline updates with ease.
Blog

Deploying Team Server

Explore the benefits of deploying TFS in your organization. Learn how a complete solution can enhance development efficiency and streamline project management.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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