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Decision Making

Empowering informed choices through structured analysis and evidence-driven insights for effective organisational outcomes.

Applying structured, evidence-based approaches to make informed business choices.

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https://nkdagility.com/resources/decision-making/

Overview

Decision making involves applying structured, evidence-based approaches to make informed business choices that drive organisational success. This concept is crucial as it empowers teams to evaluate options systematically, ensuring that decisions are not based on intuition alone but on data, analysis, and collective insights. By fostering a culture of informed decision making, organisations can enhance their ability to deliver value predictably and sustainably.

Effective decision making integrates various methodologies, such as Lean and Agile principles, which emphasise iterative learning and responsiveness to change. This enables teams to adapt quickly to new information and market dynamics, reducing the risk of costly missteps. Moreover, decision making is inherently systemic; it influences and is influenced by organisational culture, team dynamics, and strategic goals.

By prioritising evidence-based choices, organisations can cultivate a mindset of continuous improvement, where decisions are regularly revisited and refined based on outcomes and feedback. This long-term focus not only enhances operational efficiency but also aligns teams towards common objectives, ultimately driving innovation and competitive advantage. The ability to make sound decisions consistently is a cornerstone of organisational agility and resilience, ensuring that teams remain responsive and effective in a rapidly evolving landscape.

Learn More about Decision Making

Blog

Metrics that matter with evidence-based management

Discover how Evidence-Based Management can enhance your metrics and KPIs for better decision-making in software development. Elevate your team’s performance!
Videos

Mastering Evidence-Based Management for Agile Success

Unlock the power of Evidence-Based Management! Learn to gather and analyse data for better product decisions and boost customer satisfaction.
Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Blog

What my father taught me about Evidence-based Management (34 years before it was invented!)

Discover how my father’s insights on Evidence-based Management transformed a failing business 34 years before its inception. Learn to optimize value and agility!
Videos

Mastering Evidence-Based Management in Agile: Inform, Don’t Control

Discover how Evidence-Based Management (EBM) empowers organisations to make informed, data-driven decisions that enhance outcomes and drive success.
Videos

The Importance of Evidence-Based Management in Agile Environments

Discover 5 compelling reasons to adopt Evidence-Based Management in your Agile environment. Transform your approach and drive measurable success! #EBM #Agile #Shorts
Videos

Evidence-Based Management: The Key to Agile Success

Unlock the power of evidence-based management to enhance agility! Discover how data-driven strategies drive market success and organisational growth.
Videos

Harnessing Evidence-Based Management: Transform Your Decision-Making with Data-Driven Insights

Unlock the power of evidence-based management! Discover how data-driven decisions can transform your organisation and enhance team collaboration.
Videos

How Do You Know the Value Currently Delivered in Your Organization?

Unlock your organisation’s potential with EBM! Discover 5 compelling reasons to embrace evidence-based management in your environment. #EBM #Shorts
Videos

Evidence-Based Management: The Four Key Value Areas in Scrum

Discover the four key value areas of Evidence-Based Management to optimise your organisation’s success and drive innovation. Unlock your potential today!
Videos

How to Measure Your Organization's Ability to Improve Value Through Innovation

Discover 5 compelling reasons to integrate Evidence-Based Management (EBM) into your agile environment and unlock your organisation’s innovation potential! #EBM #Agile
Blog

Evidence-based Management: Gathering the metrics

Discover how to effectively gather metrics for Evidence-based Management in software organizations to enhance value delivery and drive agile success.
Videos

The Power of Metrics: Why PAL-EBM is Essential for Your Organization

Unlock organisational success with the PAL EBM course! Discover the power of evidence-based management and effective metrics in this insightful video. 🌟
Videos

Does Your Team Truly Understand Your Product Vision and Goals?

Unlock your team’s potential! Discover how a shared product vision drives Agile success and empowers decision-making in this insightful video. 🚀
Videos

The Importance of Validation in Product Development: A Strategic Approach

Discover the importance of product validation! Learn how to ensure features deliver real value, reduce waste, and enhance user satisfaction.
Videos

Transform Your Leadership: The Power of Evidence-Based Management in Agile

Unlock the power of evidence-based management in Agile! Discover how data-driven decisions and continuous improvement can transform your leadership journey.
Videos

The Strategic Imperative: Empowering Teams with Vision, Goals, and Direction

Unlock your team’s potential! Discover how a shared vision and clear goals drive organisational success and empower informed decision-making. Watch now!
Blog

Product Goal is an Intermediate Strategic Goal

Discover how to set effective product goals as intermediate strategic goals to enhance agility and drive successful outcomes in your organization.
Videos

Mastering Outcomes: How Evidence-Based Management Transforms Your Project Success

Unlock the power of evidence-based management! Discover how to define outcomes and choose metrics that drive success in your projects.
Videos

Understanding the Difference: Traditional Management vs. Evidence-Based Management

Explore the key differences between Traditional Management and Evidence-Based Management (EBM) in decision-making for better organisational success!
Videos

Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

Unlock product success with the PAL EBM course! Discover how evidence-based management empowers product owners to make informed decisions and maximise value.
Videos

Unlocking Business Value: The Power of Evidence-Based Management for Effective Leadership

Unlock your organisation’s potential with evidence-based management. Discover how data-driven decisions can drive real business value and innovation.
Videos

How to Discover Unrealized Value in Your Product

Discover 5 compelling reasons to implement Evidence-Based Management (EBM) in your environment and unlock your product’s unrealised potential! #EBM #Shorts
Videos

Harnessing the Power of Empiricism: Transform Your Decision-Making with Data-Driven Insights

Unlock the power of empiricism! Discover how data-driven decisions can transform your agile approach and foster continuous improvement in your work.
Videos

How Do You Know How Long It Takes to Deliver Value?

Unlock the power of Evidence-Based Management! Discover 5 reasons why EBM is essential for enhancing your Time to Market and driving business success. #EBM #Shorts
Videos

The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Discover the true ROI of hiring skilled Scrum Masters and learn how their competence impacts team performance, innovation, and value delivery.
Videos

Agile Leadership: Empowering Managers with the Right Skills

Discover why training is essential for managers transitioning to agile leaders in a complex world. Join Martin Hinshelwood for insights on thriving teams!
Videos

Why did so many of the early agile transformations fail?

Discover why many early agile transformations failed and learn how to achieve success in your organisation with insights from Martin Hinshelwood.
Blog

Announcing Professional Agile Leadership with Evidence-Based Management Training (PAL-EBM) from Scrum.org

Join the Professional Agile Leadership with Evidence-Based Management Training from Scrum.org. Enhance your leadership skills and create tailored metrics for success!
Videos

Unlocking Effective Product Development: How a Hypothesis-Driven Approach Transforms User Experience

Unlock the secrets of effective product development! Discover how a hypothesis-driven approach and collaboration can transform your user experience.
Course

Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Scrum.org created the Evidence-Based Management™ (EBM) framework which is an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve its strategic goals.
Course

Applying Metrics for Predictability

Join our immersive 8-week course to become an expert in agile metrics and forecasting. Gain the skills to predict project outcomes, reduce uncertainty, and improve your decision-making, all while learning at your own pace.
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Unlock the potential of your product by understanding unrealised value. Discover how market insights and hypothesis-driven development can enhance your strategy!
Course

Professional Product Discovery and Validation Skills (PPDV)

This one-day course on product discovery and validation equips participants with essential hands-on skills to enhance value creation in product development. It covers key techniques for both new product development and improving existing products, focusing on experimentation, evidence collection, and risk control. Through an ongoing case study, students will learn practical methods to apply in their workplace, helping Product Owners, Managers, and teams drive customer outcomes, improve ROI, and adopt an iterative, user-centric approach to product development.
Videos

Unlocking Continuous Improvement: How Metrics and Visual Tools Transform Your Workflow

Unlock the secrets of continuous improvement with Caman! Discover how metrics and visual tools can transform your workflow and drive meaningful change.
Blog

Deciphering the Enigma of Story Points Across Teams

Explore how to effectively use Story Points in agile teams. Discover better metrics for performance and value delivery to enhance your team’s success.
Videos

Transforming Waste into Value: How to Boost ROI with Agile Metrics

Uncover the hidden waste in your organisation! Learn how DORA metrics can boost innovation and ROI while embracing agility for better value.
Videos

Maximising Product Value: The Power of Hypothesis-Driven Engineering

Transform your product investment strategy with hypothesis-driven engineering. Learn to maximise value, minimise waste, and adapt swiftly to customer needs.
Videos

Say-Do Metrics: Avoiding Agile Banditry in Your Organization

Uncover the truth behind say-do metrics in Agile! Join Martin as he reveals pitfalls and shares insights for genuine outcomes. 🚀📊 #Agile #Transparency
Videos

Empowering Teams with Financial Insights: The Key to Maximising ROI and Fostering Ownership

Empower your team to thrive by fostering a culture of ownership and financial insight. Discover how team-level P&L can boost ROI and drive success!
Videos

Why do you think the PSU course has become so popular for product development?

Discover why the PSU course is transforming product development by integrating UX into Scrum teams, empowering them to create valuable customer solutions.
Blog

How do you make a good Forecast?

Learn how to create accurate forecasts in agile projects with expert insights from Martin Hinshelwood. Enhance predictability and budget planning effectively!
Videos

Mastering Product Development Costs: Empower Your Team for Financial Success

Unlock the secrets of product development costs! Discover how to empower your team with financial awareness and drive innovation for greater profitability.
Videos

Bridging the Gap: How to Align Your Organisation for Successful Agile Product Management

Transform your product management approach! Discover how to align teams, embrace agile, and maximise value delivery in software development.
Videos

Why are recessions a great time for organizations to evaluate the opportunity of agile?

Discover why recessions spark a shift towards agile methodologies, enabling organisations to adapt and thrive in turbulent times. Join Martin Hinshelwood!
Workshops

Sprint Review #1

Discover more about “Sprint Review
Videos

How does a Scrum team decide on a Sprint goal?

Unlock the secrets of effective Sprint goal setting in Scrum! Join Martin as he clarifies myths and enhances team collaboration for impactful planning. 🎯
Videos

The Synergy Between Product Management and Product Development in Agile Environments

Explore the vital partnership between Agile Product Management and Product Development. Learn how their collaboration drives innovation and market success!
Videos

How do you decide whether to pivot or stay the course? (Nokia story)

Explore the pivotal choices in product management: when to pivot, persevere, or walk away. Join us for insights and real-world examples! 🚀
Recipes

Sprint Review Recipe

Discover more about Sprint Review Recipe and how it can help you in your Agile journey!
Videos

Unlocking the Power of Immersive Learning for Product Management

Unlock real change in product development! Discover how immersive learning and outcome-based assignments empower teams to apply knowledge effectively.
Blog

Hiring a Professional Product Owner

Discover the essential qualities of a Professional Product Owner. Learn how to maximize product value and enhance team collaboration for success.
Videos

Where is consensus valuable and where does it kill great product development?

Explore the balance of consensus in product development! Discover when it fuels progress and when it stifles innovation. Join Martin for insights! 🚀
Videos

Rethinking Budgeting: How to Break Free from Traditional Constraints and Maximise Value

Break free from traditional budgeting! Discover how Beyond Budgeting fosters agility, maximises value, and seizes opportunities in a dynamic market.
Videos

Mastering Assumptions: Unlocking Success in Product Development Through Hypothesis-Driven Strategies

Master the art of product development by understanding and validating assumptions. Join our class to enhance your skills in hypothesis-driven experimentation!
Videos

Mastering Product Development: From Assumptions to Hypotheses

Unlock the power of assumptions in product development! Learn to identify, validate, and test assumptions for data-driven decisions. A must-watch for product teams!
Videos

Mastering Prioritisation: How Product Owners Can Drive Value and Accountability

Master the art of prioritisation as a Product Owner! Discover how strategic decisions can maximise value, control budgets, and engage stakeholders effectively.
Videos

Harnessing Your Entrepreneurial Spirit: Key Strategies for Product Owners to Drive Team Success

Unlock your potential as a product owner! Discover how to connect your team to value and make evidence-based decisions for product success.
Course

Professional Scrum Product Backlog Management Skills (PSPBMS) Course with Certification

Step into the dynamic world of Scrum with our ‘Professional Scrum Product Backlog Mastery’ course. Unlock the secrets of effective backlog management, stakeholder engagement, and data-driven decision-making. Whether you’re a seasoned Scrum Master or an aspiring Product Owner, this course promises to elevate your skills, offering a blend of theory and real-world application. Dive in, and let’s turn your Scrum visions into actionable strategies.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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