Customer Focus: Anchoring Agile Delivery in Real Customer Outcomes

Discover why “done” means live in production—not just code complete. Learn to deliver real value, close feedback loops, and drive outcomes that …

A practical guide to Evidence-Based Management, showing how organisations use experiments, feedback, and key value areas to improve value delivery …

Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve …

Explains how audience-based deployment and testing in production enable faster feedback, safer rollouts, and higher software quality by targeting real …

Empowering teams to adapt requirements based on user feedback is key to true agility. Learn why backlog updates and team engagement drive better, …

Guidance for identifying genuine agile software development in DoD projects, including key principles, warning signs, essential tools, and critical …

Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to …

Learn how to identify and challenge assumptions in product development, avoid the feature factory trap, and use discovery, experimentation, and …

Learn how to quickly turn user feedback into actionable work items in Agile teams, improving product value through fast feedback loops, …

Value in software is only realised through delivery. Frequent releases validate assumptions, reduce risk, and enable rapid feedback, adaptation, and …

Stop flying blind after release—learn why telemetry is vital to your Definition of Done and how real feedback drives better software, value, and team …

Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not …

Explores how hypothesis-driven engineering helps teams maximise product value by testing ideas, measuring outcomes, and learning from failure to guide …

Tightening the loop between delivery and learning to ensure products meet real needs.

Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to …

Transform your definition of done into a strategic advantage—deliver real value, reduce risk, and drive business impact with every sprint.

Scrum teams must deliver working software to real users every Sprint; true progress is measured by delivery to production, not just by completing …

Most features don’t deliver value. Short feedback loops and real user input help teams avoid wasted effort by ensuring they build what users actually …

Testing product ideas with real users to ensure market fit and customer value.

Current Value is one of the four key value areas of Evidence‑Based Management. Rather than being a single measure, it comprises a group of indicators …

Measuring and enhancing customer happiness to ensure product-market fit.

Identifying customer needs and defining valuable product features.

Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and …

Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, …

Explains why delivering working software to users every iteration is vital in Agile, highlighting feedback, value, and practical steps for continuous …

Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business …

Explains how identifying and validating unrealised value, understanding user needs, and rapid feedback loops can enhance product development and …

Explains how Agile teams can measure and improve Time to Market using key metrics like lead time, cycle time, and time to fix to deliver value to …

Explains why recessions are ideal for organisations to adopt agile, highlighting adaptability, rapid learning, and customer-focused growth in …

Explains how empowering Agile teams to act on user feedback enables rapid requirement changes, improves product relevance, and overcomes barriers like …

Real user feedback is essential in product development to validate assumptions, guide improvements, and ensure your product delivers real value to its …

Compares agile product development and waterfall project management, highlighting differences in decision-making, delivery, customer collaboration, …

Learn to apply Evidence-Based Management for agile leadership, focusing on empiricism, customer value, key metrics, and data-driven decision-making to …

Learn how to spot fake Agile practices using six key questions from the US Department of Defense, and discover steps to assess and improve true Agile …

Strategies to keep users engaged and reduce churn through continuous value delivery.

Explains how Windows OS updates shifted from infrequent, risky releases to safe, staged rollouts using ring-based deployment and real-time user …

Explores why focusing on value delivery and psychological safety leads to better Agile team outcomes than fixating on estimates, output metrics, or …

Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and …

Using experimentation and validated learning to drive product decisions.

Explains the risks of using say-do metrics in Agile, highlighting how they encourage vanity metrics, harm psychological safety, and shift focus from …

Explains why story points and velocity can mislead Agile teams, and recommends focusing on throughput, cycle time, and customer value for effective …

Explores how breaking features into small experiments boosts software delivery, enabling teams to deliver more features, reduce risk, and improve …

Explores why focusing solely on contracts can miss client needs, and how flexible, value-driven consulting builds stronger relationships and delivers …

Learn practical skills in product discovery, validation, and customer-centric development to create successful products, with expert-led training and …

Explores key challenges in adopting DevOps, including managing evolving risks and closing feedback loops, with strategies for rapid iteration, …

Explains how a hypothesis-driven approach, small experiments, and cross-team collaboration improve product development, user experience, and …

Learn practical skills in product validation, customer discovery, and team collaboration to create customer-focused products, guided by an expert …

Learn how Evidence-Based Management helps organisations measure delivered value using key metrics like customer satisfaction, employee engagement, and …

Explains how Product Owners can replace traditional project management with vision, value, and validation to guide teams, deliver real value, and …

Incompetent Scrum Masters reduce team performance and ROI by lacking key skills. Learn how to measure their impact using innovation, usage, and …

Explains how feature flags enable safe, incremental software releases, support continuous delivery, and use user feedback to improve features before …

Applying Lean principles to rapidly test and validate business ideas with minimal risk.

Maximise product value with Agile Product Management. Align strategy, customer needs, and continuous delivery.

Explains how the Sprint Goal serves as an immediate tactical objective in Scrum, guiding teams toward strategic Product Goals and maximising value …

Explains how product goals serve as intermediate strategic goals, guiding agile organisations through uncertainty using experimentation, outcomes, and …

Explains why Agile is not about speed but about prioritising valuable work, adapting to feedback, and avoiding wasted effort to deliver products that …

Applying software engineering principles to ensure scalable and reliable systems.

Explores how frequent code deployments improve code quality, reduce technical debt, enable faster feedback, and support iterative, user-focused …

Building the Minimum Viable Product to test ideas and validate market assumptions quickly.

Explains how to use data in Agile management to guide decisions and behaviours, focusing on informed outcomes without letting metrics control teams or …