Current Value

Measuring real-time customer impact and performance to guide responsive, data-driven decisions and maximise delivered value.

Current Value is one of the four key value areas of Evidence‑Based Management. Rather than being a single measure, it comprises a group of indicators that collectively assess the tangible, real‑time value a product or service delivers. This group of measures includes, for example, customer satisfaction data, revenue impact, and performance feedback—all of which help determine how much value is being realized at present.

Product Development Jan 23, 2024

Measuring Value Delivered with Evidence-Based Management

Learn how Evidence-Based Management helps organisations measure delivered value using key metrics like customer satisfaction, employee engagement, and …

Product Management Sep 13, 2024

Evidence-Based Management: Four Value Areas

Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and …

Product Management Oct 2, 2024

Evidence-Based Management in Agile

Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, …

Product Development Jan 29, 2024

Evidence-Based Management for Product Owners

Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and …

Product Development Jan 24, 2024

Discovering Unrealized Value in Products

Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve …

Scrum Oct 22, 2024

Impact of Incompetent Scrum Masters on ROI

Incompetent Scrum Masters reduce team performance and ROI by lacking key skills. Learn how to measure their impact using innovation, usage, and …

Product Management Dec 30, 2020

Evidence-Based Management: Key Metrics Guide

Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to …

Product Development Dec 28, 2020

There Is No Place Like Production

Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business …

Product Development Jun 11, 2025

Telemetry in the Definition of Done

Stop flying blind after release—learn why telemetry is vital to your Definition of Done and how real feedback drives better software, value, and team …

Product Development May 13, 2025

Customer Focus

Deliver what matters. Shape systems and decisions around customer outcomes, not internal convenience.

Observability Feb 11, 2025

Revenue per Employee

A financial observability metric showing how much revenue is generated per employee, used to inspect workforce efficiency and strategic alignment over …

Product Development Sep 2, 2024

Validation in Product Development

Explains why validating product features is essential, highlighting hypothesis-driven development, data collection, and evidence-based decisions to …

Product Development Jan 22, 2024

Evidence-Based Management in Agile Teams

Explains how evidence-based management helps Agile teams use data and key metrics to measure progress, make informed decisions, and drive continuous …

Product Development Feb 11, 2025

Customer Satisfaction

Measuring and enhancing customer happiness to ensure product-market fit.

Our Happy Clients

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.