a·gen·tic a·gil·i·ty class·i·fic·at·ion

Current Value: Measuring Real-Time Impact to Drive Continuous Improvement

Measuring real-time customer impact and performance to guide responsive, data-driven decisions and maximise delivered value.

Current Value is one of the four key value areas of Evidence‑Based Management. Rather than being a single measure, it comprises a group of indicators that collectively assess the tangible, real‑time value a product or service delivers. This group of measures includes, for example, customer satisfaction data, revenue impact, and performance feedback—all of which help determine how much value is being realized at present.

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Overview

Current Value represents a critical measure within Evidence-Based Management, focusing on the tangible, real-time value a product or service delivers to its users. It encompasses a range of indicators, such as customer satisfaction, revenue impact, and performance feedback, which collectively provide insights into the value being realised at any given moment. This concept is essential for teams aiming to deliver value predictably and sustainably, as it allows for continuous assessment and adjustment based on actual performance rather than assumptions.

By monitoring Current Value, organisations can make informed decisions that enhance their offerings and align them more closely with customer needs. This ongoing evaluation fosters a culture of responsiveness and adaptability, enabling teams to pivot quickly in response to feedback and changing market conditions. Unlike static measures, Current Value is dynamic and systemic, reflecting the evolving nature of customer expectations and business environments. It empowers teams to focus on delivering meaningful outcomes, ensuring that their efforts contribute to long-term success and customer loyalty. This focus on real-time value delivery is what differentiates Current Value from other concepts like Value Stream Management or Customer Satisfaction, which may not capture the immediacy and breadth of value being generated.

Learn More about Current Value

Guides

The Evidence-Based Management Guide: Improving Value Delivery under Conditions of Uncertainty

Discover more about “The Evidence-Based Management Guide and how it can help you in your Agile journey!
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How Do You Know the Value Currently Delivered in Your Organization?

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Evidence-Based Management: The Four Key Value Areas in Scrum

Explains Scrum’s four key value areas—current value, unrealised value, ability to innovate, and time to market—for data-driven product and organisational improvement.
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Learn how Evidence-Based Management uses data to guide Agile teams, improve decision-making, track value, and boost innovation, customer satisfaction, and time to market.
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Explains how Agile teams can measure and improve Time to Market using key metrics like lead time, cycle time, and time to fix to deliver value to customers faster.
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Mastering Evidence-Based Management (EBM) for Product Owners: Maximizing Value Delivery

Learn how product owners use Evidence-Based Management (EBM) to make data-driven decisions, track key value metrics, and maximise product value and team engagement.
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How to Discover Unrealized Value in Your Product

Learn how to identify and measure unrealised value in your product using Evidence-Based Management, key metrics, and actionable steps to improve customer satisfaction and growth.
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The Problem with Incompetent Scrum Masters: Why Lack of Skills in Team Context Results in Poor ROI

Incompetent Scrum Masters reduce team performance and ROI by lacking key skills. Learn how to measure their impact using innovation, usage, and delivery metrics.
Blog

Evidence-based Management: Gathering the metrics

Explains how to gather key metrics for evidence-based management in software organisations, focusing on value delivery, time to market, and ability to innovate.
Blog

There is no place like production

Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business impact for improvement.
Videos

Stop Flying Blind: Why Telemetry Belongs in Your Definition of Done

Stop flying blind after release—learn why telemetry is vital to your Definition of Done and how real feedback drives better software, value, and team success.
Tags

Revenue per Employee

A financial observability metric showing how much revenue is generated per employee, used to inspect workforce efficiency and strategic alignment over time.
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    The Importance of Evidence-Based Management in Agile Environments

    Explains how evidence-based management helps Agile teams use data and key metrics to measure progress, make informed decisions, and drive continuous improvement.

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