tech·nic·al·ly agile class·i·fic·at·ion

Continuous Delivery

Continuous Delivery is the practice of frequently delivering small increments of valuable product directly to real users, enabling rapid feedback, validation, and continuous improvement from the very first iteration.

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Overview

Continuous Delivery is a disciplined software delivery practice aimed at producing software in short, reliable cycles, ensuring that it can be released at any moment. It involves consistently delivering small, incremental improvements directly into the hands of real users, from the very first iteration.

According to Jez Humble, Continuous Delivery is:

“The ability to get changes—features, configuration changes, bug fixes, experiments—into production or into the hands of users safely, quickly, and in a sustainable way.”

This practice allows teams to rapidly validate assumptions, gather user feedback, and iterate towards the most valuable outcomes. By automating key elements like testing, integration, and deployment, Continuous Delivery reduces the risk of errors, improves software quality, and accelerates time-to-value.

Teams embracing Continuous Delivery can swiftly adapt to market demands and stakeholder feedback, fostering a culture of continuous learning, innovation, and responsiveness.

Learn More about Continuous Delivery

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Stop Hiding Behind Complexity and Start Delivering Continuously

Unlock continuous delivery for any software, regardless of complexity. Invest in fixing technical debt and automate processes for faster, reliable releases.
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Unlocking the True Power of Continuous Delivery: How Automation Transforms Software Development

Unlock the true power of continuous delivery! Discover how automation transforms software delivery, mitigates risks, and boosts efficiency in your organisation.
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Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
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Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
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Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
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The Sprint is a container for Planning and not necessarily for Delivery

Explore how Scrum can enhance planning without strict delivery schedules. Learn to embrace Continuous Delivery for better software development practices.
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Transforming Agility: How Azure DevOps Went from Two-Year Releases to 880,000 Deployments

Unlock your organisation’s potential with continuous delivery! Discover how to shorten feedback loops and stay ahead in a fast-paced market.
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Stop Promoting Branches

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
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Embrace Simplicity: How to Transform Complexity into Continuous Delivery Success

Unlock the secrets to continuous delivery! Discover how to simplify your software and foster a culture of agility for faster, more reliable feature delivery.
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Testing in Production Maximises Quality and Value

Explore how audience-based deployment, also known as ring-based deployment, challenges traditional environments, accelerates feedback, and transforms continuous delivery.
Videos

Rethinking Continuous Delivery: Why Best Practices Don't Exist in Complex Environments

Discover how to enhance continuous delivery in complex environments with audience-based strategies, testing in production, and a commitment to improvement.
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Embracing Automation: The Key to Transforming Your Development Process and Boosting Confidence

Unlock the secrets of successful product development! Discover how automation transforms testing, deployment, and quality assurance for engineering teams.
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Building a release pipeline with Release Management with Visual Studio 2013

Learn to build a scalable release pipeline with Visual Studio 2013’s integrated release management. Enhance your DevOps practices for continuous delivery success!
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Detecting Agile BS: Lessons from the Department of Defense

Is your development ecosystem truly Agile? Discover insights from the DoD and learn to eliminate bottlenecks for seamless, innovative delivery! 🚀
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Unlocking Continuous Delivery: How Feature Flags Transform Software Development

Unlock the power of feature flags for seamless software delivery! Discover how incremental releases and user feedback can transform your development process.
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Unlocking Code Quality: The Transformative Power of Frequent Deployments

Unlock the secret to better code quality! Discover how frequent deployments enhance user feedback, reduce technical debt, and boost team confidence.
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Create a Release Management pipeline for Professional Developers

Learn to create a Release Management pipeline for developers, enhancing automation and deployment efficiency with Team Foundation Server. Dive in now!
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Maximising Deployment Frequency: The Key to Faster Time to Market and Business Success

Unlock the secrets to efficient software delivery! Discover how deployment frequency, stability, and learning time can transform your team’s success.
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Continuous value delivery with modern business applications

Discover how modern business applications enable continuous value delivery, transforming software development practices for happier consumers and faster updates.
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Quality enablement to achieve predictable delivery

Achieve predictable software delivery by establishing quality enablement. Learn key strategies to enhance your development process and reduce bugs.
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Getting started with a modern source control system and DevOps

Discover how to choose a modern source control system that enhances your DevOps practices and supports your software development lifecycle effectively.
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Live Site Culture & Site Reliability Engineering

Explore how Live Site Culture and Site Reliability Engineering drive agility and DevOps practices, enabling rapid delivery and enhanced customer satisfaction.
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Unlocking Success: How Small Experiments Transformed Feature Delivery from 25 to 150 in Software Development

Discover how embracing smaller features and a culture of experimentation can transform your software development process, boosting delivery from 25 to 150 features annually!
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Agility and Windows 10: Upgrading my Surface Pro 2

Join Martin Hinshelwood as he shares his experience upgrading a Surface Pro 2 to Windows 10 Technical Preview, exploring agility and user feedback in tech.
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Mastering Market Leadership: The Power of Frequent Product Releases

Unlock your potential as a market leader! Discover how a tight release frequency and user feedback can drive success and keep you ahead of the competition.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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