TL;DR; Explains the benefits of software factories, how they improve software development, and highlights resources that make the concept easier to understand and adopt.

I have just read a good post by Erik Gunvaldson from Microsoft. In it he explains why we want to use software factories and he provides a nifty storyboard to get across the ideas.
This sort of work will go a long way to making software factories more accessible, and push the understanding of the need for Software Factories to the next level.
Plus, I like the pretty pictures…
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