a·gen·tic a·gil·i·ty

The Product Goal is a commitment for the Product Backlog

TL;DR; The Product Goal is a clear, measurable long-term objective in the Product Backlog that guides the Scrum Team’s focus and progress. It should be understood by everyone involved, align Sprint Goals, and can be changed if it no longer delivers value. Development managers should ensure their teams have a well-defined Product Goal to drive alignment and transparency.

Published on
2 minute read
Image
https://nkdagility.com/resources/sVDzuTFDLSJ
Subscribe

In the 2020 Scrum Guide Ken and Jeff introduces the idea of the Product Goal . The Product Goal is a commitment to ensure transparency and focus against progress.

The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog . The rest of the Product Backlog emerges to define “what” will fulfil the Product Goal.
A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users or customers. A product could be a service, a physical product, or something more abstract.
The Product Goal is the long-term objective for the Scrum Team . They must fulfil (or abandon) one objective before taking on the next.

The 2020 Scrum Guide

The Product Goal is an objective to try and meet rather than a guarantee. We may start on the journey towards the Product Goal and discover that there is a better place to go. While the Product Goal is there to give the Scrum Team focus towards an overall objective, it is also important to realise that it is not immutable. If the Scrum Team realise that the Goal is no longer valuable, or that some other goal becomes more valuable then they should change it.

The Product Goal is a commitment for the Product Backlog

Some Good Examples of a Product Goal:

The Product Goal should be a singular Goal that each Sprint Goal can be crafted towards. It should be short, measurable, and easy to understand. Everyone on the Scrum Team and the wider organisation should understand it and how the work that they are doing contributes to it. It is similar to the Visionary Goal that a Business Doctor I engaged helped me create for my business. Every product, every project, and every business should have a Visionary Goal. In Scrum, we call it the Product Goal .

Do you have a Product Goal?

Smart Classifications

Each classification [Concepts, Categories, & Tags] was assigned using AI-powered semantic analysis and scored across relevance, depth, and alignment. Final decisions? Still human. Always traceable. Hover to see how it applies.

Subscribe

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Cognizant Microsoft Business Group (MBG) Logo

Cognizant Microsoft Business Group (MBG)

Hubtel Ghana Logo

Hubtel Ghana

NIT A/S

Big Data for Humans Logo

Big Data for Humans

Jack Links Logo

Jack Links

Brandes Investment Partners L.P. Logo

Brandes Investment Partners L.P.

Kongsberg Maritime Logo

Kongsberg Maritime

Boeing Logo

Boeing

Epic Games Logo

Epic Games

New Signature Logo

New Signature

Higher Education Statistics Agency Logo

Higher Education Statistics Agency

Trayport Logo

Trayport

Slicedbread Logo

Slicedbread

Lean SA Logo

Lean SA

Graham & Brown Logo

Graham & Brown

Illumina Logo

Illumina

Lockheed Martin Logo

Lockheed Martin

Healthgrades Logo

Healthgrades

Royal Air Force Logo

Royal Air Force

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Ghana Police Service Logo

Ghana Police Service

Nottingham County Council Logo

Nottingham County Council

Washington Department of Transport Logo

Washington Department of Transport

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Slaughter and May Logo

Slaughter and May

Jack Links Logo

Jack Links

Sage Logo

Sage

Xceptor - Process and Data Automation Logo

Xceptor - Process and Data Automation

Microsoft Logo

Microsoft

Hubtel Ghana Logo

Hubtel Ghana