Manifesto for Agile Software Development
Outlines core Agile values and principles for software development, emphasising collaboration, adaptability, working software, customer focus, and …
Understand and apply Agile Values and Principles based on first principles. Build a foundation for true agility and continuous value delivery

Agile Values and Principles form the cornerstone of effective Agile practices, guiding teams in their pursuit of delivering value consistently and sustainably. These values prioritise individuals and interactions over processes and tools, emphasising collaboration, customer feedback, and adaptability. By adhering to these principles, organisations foster an environment where teams can respond to change swiftly, ensuring that the products developed are not only relevant but also aligned with customer needs.
This framework encourages a culture of continuous improvement, where teams regularly reflect on their processes and outcomes, leading to enhanced efficiency and innovation. The systemic nature of Agile Values and Principles enables organisations to build resilience, allowing them to navigate complexities and uncertainties inherent in modern product development. By embedding these values into the organisational fabric, teams are empowered to self-organise, make informed decisions, and maintain a focus on delivering high-quality outcomes.
Ultimately, the adoption of Agile Values and Principles is not merely a tactical shift but a strategic enabler that transforms how teams operate, fostering a mindset geared towards long-term success and value creation. This foundational approach ensures that agility is not just a methodology but a way of thinking that permeates every aspect of the organisation, driving meaningful change and sustainable growth.
Outlines core Agile values and principles for software development, emphasising collaboration, adaptability, working software, customer focus, and …
Learn how to spot fake Agile practices using six key questions from the US Department of Defense, and discover steps to assess and improve true Agile …
Understand the Agile philosophy and its impact on organisations. Go beyond frameworks to explore Agile as a guiding ethos for value delivery.
Explores why burndown charts can limit Agile teams, highlighting the drawbacks of fixed planning and advocating for adaptability, empirical work, and …
Explores why teams ignore clear signals from Agile and Scrum, highlighting how culture and fear hinder continuous improvement and effective …
Explores how patience and trust foster effective Agile teams, support learning from failure, prevent blame culture, and enable innovation through …
Explores the widespread issue of incompetent Agile coaches and Scrum Masters, its impact on teams and organisations, and practical steps to restore …
Explores how empowering Agile teams to adapt their processes boosts flexibility, continuous improvement, collaboration, and maximises value and return …
Mandating Agile or Scrum fails without cultural change; true agility requires trust, transparency, and a supportive environment, not just tools or …
Agnostic Agile is a movement that promotes ethical, context-driven agility by prioritising principles over rigid frameworks. Championed by thought …
Explores why true organisational agility depends on empowering teams with agency, not just adopting frameworks like Scrum, Kanban, or DevOps, to …
Explores how superficial adoption of agile in software development mirrors unused gym memberships, highlighting the need for genuine commitment and …
Lead successful Agile Transformations. Shift mindsets, evolve processes, and enable true organisational agility.
Explains why true Scrum requires real team agency, not just self-management in name, and how lacking agency leads to ineffective, ritualistic Agile …
Explains why empowering teams to adapt their processes boosts agility, reduces waste, and fosters innovation, using real-world examples and practical …
Explores how rigid adherence to tools and processes hinders true agility, and offers strategies for fostering adaptability, experimentation, and …
Learn how Agile coaches can empower teams by staying framework-agnostic, focusing on core principles, and enabling teams to choose and adapt practices …
Explores how applying 'less is more' in Agile boosts productivity and quality by focusing on high-value tasks, reducing waste, and streamlining team …
Explores why focusing on value delivery and psychological safety leads to better Agile team outcomes than fixating on estimates, output metrics, or …
Explores how greed in Agile leads to overwork and reduced value, offering strategies for value-driven delivery, balanced sprints, team trust, and …
Explains how empowering Agile teams to act on user feedback enables rapid requirement changes, improves product relevance, and overcomes barriers like …
Explores how Agile’s true value lies in delivering outcomes and adapting to change, not just following rituals or procedures, and highlights the need …
Agile success depends on core principles like adaptability and collaboration, not just tools or frameworks. Focusing on principles leads to better …
Ensuring every team member understands and connects their daily work to the product vision and strategic goals is key to true Agile alignment, …
Learn how to turn scope creep into an advantage by adopting Agile methods, focusing on value delivery, and adapting to changing requirements in …
Explains why Agile is not about speed but about prioritising valuable work, adapting to feedback, and avoiding wasted effort to deliver products that …
Agile emphasises values and principles to guide teams through complex, uncertain work, enabling adaptation and improvement where fixed steps cannot …
Explores how humility strengthens Agile teams by fostering trust, collaboration, openness to feedback, and better decision-making through reduced bias …
Explores how relying on story points and velocity can harm Agile teams, advocating for objective metrics like cycle time and throughput to boost …
Explores the challenges and benefits of self-organising teams, highlighting key factors like team accountability, identity, size, and consistency for …
Explores how rigid, judgmental Agile practices stifle creativity and innovation, and advocates for principle-driven, adaptable approaches to foster …
Explores how questioning, continuous improvement, and team empowerment drive Agile success, helping organisations adapt quickly, spot inefficiencies, …
Explores the dangers of dogmatism in Agile, highlighting the need for flexibility, pragmatism, and people-focused adaptation over rigid rule-following …
Explores how empathy, trust, and respect strengthen agile teams, improve collaboration, reduce bias, and foster continuous improvement in …
Many agile transformations restrict team autonomy, leading to control and compliance instead of true ownership, adaptability, and meaningful …
Drive change with Agile Leadership. Foster adaptability, empower teams, and create a culture of continuous improvement.
Adapting based on evidence, not assumptions, through inspection and transparency.
Drive long-term success with Agile Strategy. Align vision, execution, and adaptability to deliver continuous value.
Change in organisations is a continuous, evolutionary process driven by experimentation and adaptation, not a one-time transformation or fixed end …
Explores how focusing on Scrum’s core principles—empiricism, transparency, and value delivery—leads to true agile success, beyond just following …
Teams struggle not from lacking frameworks, but from ignoring feedback. Success depends on acting on signals, fostering safety, and empowering real …
Guidance for identifying genuine agile software development in DoD projects, including key principles, warning signs, essential tools, and critical …
Explores how visionary Product Owners at Microsoft drove Agile transformation, shortened feedback cycles, and reshaped product development culture and …
Explores why Scrum is challenging to master, highlighting cultural barriers, the importance of transparency, and the gap between understanding and …
Many companies mistake adopting Agile frameworks for true agility, but real success comes from customising ways of working to respond quickly to …
Explains why recessions are ideal for organisations to adopt agile, highlighting adaptability, rapid learning, and customer-focused growth in …
Agentic Agility is the ability for humans and AI to take intentional, adaptive action within socio-technical environments, enabling continuous …
Explores the contrast between unprofessional "kalabule" practices and true professionalism in Agile software development, emphasising core values and …
Scaling agility beyond teams to drive organisational responsiveness and adaptability.
Mixing Agile with traditional methods often leads to slow, inefficient processes that lack true adaptability, making it harder for organisations to …
Rookie agile consultants often mistake strict adherence to frameworks like Scrum for success, overlooking the need for context, team buy-in, and …
Explores how judgment in Agile teams harms morale and innovation, and offers practical steps to create a supportive, collaborative, and growth-focused …
Software development thrives on continuous discovery and adaptation; upfront planning can’t predict everything. Embrace uncertainty, deliver …
Explores why Agile transformation requires genuine commitment and adaptation, warning against quick fixes and emphasising the need for a tailored, …
Explores why special sprints like Sprint Zero or hardening sprints undermine Agile by delaying work, increasing risk, and reducing continuous delivery …
Learn how to identify authentic agile practices, spot common myths, and understand cultural barriers that hinder true agility in modern software …
Failing to deliver a usable product each agile iteration leads to lost trust, technical debt, poor adaptability, misaligned expectations, low morale, …
Explores how breaking features into small experiments boosts software delivery, enabling teams to deliver more features, reduce risk, and improve …
Summarises the top considerations for Scrum Masters adopting a coaching stance: building trust, understanding team context, and leading through …
Explores why diligence—consistent attention to quality and standards—is vital in Agile teams, how it’s often overlooked, and practical steps to foster …
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

MacDonald Humfrey (Automation) Ltd.

Alignment Healthcare

Workday

Microsoft

Brandes Investment Partners L.P.

Capita Secure Information Solutions Ltd

New Signature

Higher Education Statistics Agency

ProgramUtvikling

Ericson

Graham & Brown

Lean SA

Epic Games

Jack Links

Hubtel Ghana

Schlumberger

Slaughter and May

Trayport

Ghana Police Service

Washington Department of Transport

Department of Work and Pensions (UK)

Washington Department of Enterprise Services

New Hampshire Supreme Court

Royal Air Force

Schlumberger

Capita Secure Information Solutions Ltd

Teleplan

Higher Education Statistics Agency

Jack Links
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