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Agile Strategy

Align vision and execution to foster adaptability and deliver ongoing value through strategic insights and evidence-based practices.

Drive long-term success with Agile Strategy. Align vision, execution, and adaptability to deliver continuous value.

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https://nkdagility.com/resources/agile-strategy/

Overview

Agile Strategy is a comprehensive approach that aligns an organisation’s vision with its execution and adaptability, ensuring that teams can deliver value consistently and sustainably. It transcends individual practices or frameworks, focusing instead on the systemic integration of agile principles across the organisation. This strategy emphasises the importance of creating an environment where teams can respond to change, innovate continuously, and maintain a clear focus on customer needs.

By fostering a culture of collaboration and transparency, Agile Strategy enables organisations to break down silos and enhance cross-functional teamwork. It encourages the use of metrics and feedback loops to inform decision-making, allowing teams to adjust their approaches based on real-time data. This adaptability is crucial in today’s fast-paced market, where the ability to pivot quickly can determine success.

Moreover, Agile Strategy is not merely about implementing agile practices; it is about embedding agility into the organisational DNA. This long-term perspective ensures that agility is not a one-off initiative but a sustained capability that drives ongoing improvement and value delivery. By prioritising alignment between strategic goals and operational execution, organisations can navigate complexity and uncertainty more effectively, ultimately leading to enhanced customer satisfaction and business resilience.

Learn More about Agile Strategy

Blog

Your Evolving Definition of Done

Evolve your Definition of Done (DoD) to align with organisational goals, ensuring quality and strategic value in every product increment.
Blog

Without Delivery, There Is No Value

Everything before delivery is an assumption, and all non-delivered product represents a cost of delay. Learn why frequent delivery is critical to maximising value.
Videos

Is Your Project Ecosystem Truly Agile?

Unlock true agility in product management! Discover how to break down silos, embrace automation, and maximise stakeholder value in this insightful video.
Videos

Empowering Teams to Tailor Their Processes: A Path to True Agility

Empower your teams to adapt processes for greater value! Discover how to break down silos and foster innovation in this Agile reality check.
Videos

The Importance of Delivering Working Software Every Iteration

Discover 6 surprising insights about Agile Product Management that can transform your approach! Watch now for essential tips. #agile #productmanagement
Guides

The Evidence-Based Management Guide Improving Value Delivery under Conditions of Uncertainty

Discover more about The Evidence-Based Management Guide
Videos

Detecting Agile BS: Lessons from the US Department of Defense

Is your company truly Agile? 🤔 Discover a 6-question test inspired by the U.S. Department of Defense to assess and enhance your Agile practices!
Videos

7 Deadly Sins of Agile: Greed

Uncover the hidden dangers of greed in agile! 🚫📈 Join Martin Hinshelwood as he reveals how this sin can derail teams and hinder productivity.
Videos

Does Your Team Truly Understand Your Product Vision and Goals?

Unlock your team’s potential! Discover how a shared product vision drives Agile success and empowers decision-making in this insightful video. 🚀
Videos

How Do You Know How Long It Takes to Deliver Value?

Unlock the power of Evidence-Based Management! Discover 5 reasons why EBM is essential for enhancing your Time to Market and driving business success. #EBM #Shorts
Videos

Biggest contribution from a Product Owner that you know of

Discover the impactful role of a product owner in agile teams as Martin Hinshelwood shares a remarkable contribution that inspires product vision.
Videos

How to Achieve Predictability in Business through Agile Principles

Unlock business predictability with Agile! Join Martin Hinshelwood as he explores strategies to overcome challenges and drive consistent success. 🌟
Videos

Bridging the Gap: How to Align Your Organisation for Successful Agile Product Management

Transform your product management approach! Discover how to align teams, embrace agile, and maximise value delivery in software development.
Videos

Agile Leadership: Empowering Managers with the Right Skills

Discover why training is essential for managers transitioning to agile leaders in a complex world. Join Martin Hinshelwood for insights on thriving teams!
Videos

How Immersive Learning Transforms Aspiring Agile Leaders

Discover why the PAL-E immersive learning experience is essential for aspiring agile leaders, blending scrum training with hands-on coaching for effective transition.
Videos

Empowering Agile Teams: Why Understanding Product Vision is Key to Success

Unlock your team’s potential by ensuring they grasp the product vision and strategic goals. Discover practical steps to foster alignment and agility!
Videos

7 Harbingers of the Agile apocalypse - Chaos

Master agile transformation! 🌟 Join Martin as he uncovers chaos pitfalls and the vital role of communication, direction, and alignment. 🚀
Videos

Transforming Scope Creep into Success: Embrace Agility and Deliver Value in a Changing Market

Struggling with scope creep? Discover how embracing Agile principles can help you adapt to change, prioritise value, and enhance your product delivery.
Videos

Are Your Teams Empowered to Change Requirements Based on User Feedback? If Not, You’re Probably Not Very Agile

Unlock the secrets of Agile Product Management! Discover how team empowerment and user feedback drive success in this insightful video. 💡
Blog

Product Goal is an Intermediate Strategic Goal

Discover how to set effective product goals as intermediate strategic goals to enhance agility and drive successful outcomes in your organization.
Videos

Evidence-Based Management: The Key to Agile Success

Unlock the power of evidence-based management to enhance agility! Discover how data-driven strategies drive market success and organisational growth.
Videos

What more needs to happen before traditional organisations consider Agile?

Discover why traditional organisations hesitate to adopt Agile in a complex world. Join Martin Hinshelwood for insights on evolving project management.
Videos

The Fallacy of Equating Agility with Speed: What Agile Really Means

Discover why Agile isn’t just about speed! This video reveals its true focus on value, adaptability, and delivering the right products. Embrace a strategic mindset!
Videos

7 Harbingers of the Agile apocalypse - Organizational Structure

Uncover the “Antichrist of Agile” as Martin Hinshelwood explores how traditional structures hinder agility and the path to self-organisation. 🔄🚫
Blog

A better way than staggered iterations for delivery

Discover a superior approach to delivery that enhances agility and reduces technical debt. Learn how to implement effective cross-functional teams today!
Blog

Delivery is the only Measure of Progress in Scrum

Delivery, not just a Done Increment, is the real measure of progress in Scrum. In 2025, if you’re not delivering every Sprint, you’re not truly Agile.
Blog

Why Handoffs Are Killing Your Agility

Explore the detrimental impact of handoffs in software development and discover strategies to eliminate them for better agility.
Videos

Where Agile Went Wrong: Understanding the Competence Crisis

Explore the competence crisis in Agile! Discover why skilled Scrum Masters matter and how to bridge the gap for real-world success. 🌱🚀 #AgileLeadership
Videos

Special Sprints: Agile Banditry or Risk Management?

Uncover the truth about special sprints in Agile! Join Martin as he reveals their pitfalls and impact on product delivery. 🚀🔍 #Agile #SpecialSprints
Videos

Detecting Agile BS: Lessons from the Department of Defense

Is your development ecosystem truly Agile? Discover insights from the DoD and learn to eliminate bottlenecks for seamless, innovative delivery! 🚀
Blog

DOD has made it illegal to do waterfall

Discover how the DOD’s new procurement rules outlaw waterfall methods, paving the way for agile practices that enhance efficiency and success in IT projects.
Blog

There is no "do agile" there is only "be agile"

Discover why true agility is about being, not just doing. Embrace deep organizational change for lasting value in your agile journey. Learn more!
Blog

Evolution not Transformation: This is the Inevitability of change

Discover why true agility is an evolution, not a transformation. Embrace continuous change to thrive in today’s fast-paced business landscape.
Videos

Addressing Systemic Issues in Agile Organizations

Unlock the secrets to startup success! Discover how agile techniques can transform your business and boost team performance in this must-watch video.
Videos

Why Is It So Important that Senior Leadership Teams are Engaged During an Agile Consulting Engagement?

Discover why senior leadership engagement is crucial for successful agile transformations. Join Martin Hinshelwood as he shares key insights!
Videos

Why is Satya Nadella a better example of agile leadership than Steve Jobs?

Discover why Satya Nadella exemplifies agile leadership better than Steve Jobs, as Martin Hinshelwood explores vision and teamwork in this insightful video.
Videos

Say-Do Metrics: Avoiding Agile Banditry in Your Organization

Uncover the truth behind say-do metrics in Agile! Join Martin as he reveals pitfalls and shares insights for genuine outcomes. 🚀📊 #Agile #Transparency
Videos

Navigating Complexity: Why Agile Practices Are Essential for Modern Product Development

Discover how Agile practices can transform your product development in a complex world. Learn to adapt, mitigate risks, and deliver value incrementally.
Videos

Why are recessions a great time for organizations to evaluate the opportunity of agile?

Discover why recessions spark a shift towards agile methodologies, enabling organisations to adapt and thrive in turbulent times. Join Martin Hinshelwood!
Videos

Unlocking Agile Leadership: Transform Your Skills with Scrum.org's Essentials Workshop

Unlock your leadership potential with the Professional Agile Leadership Essentials workshop. Enhance your skills, foster collaboration, and drive agile success today!
Videos

Navigating Agile Transformation: Empowering Teams for Success in a Rapidly Changing Landscape

Unlock the secrets to effective Agile leadership! Discover how to empower teams, focus on value, and embrace change in a fast-paced world.
Videos

Taming the Chaos: How to Align Your Agile Team for Success

Combat chaos in Agile teams with clear goals and alignment. Discover strategies to enhance collaboration and efficiency for successful outcomes.
Videos

7 Harbingers of the Agile apocalypse - Silence

Uncover the silence in agile teams! Join Martin as he explores stakeholder engagement and communication strategies for effective Sprint reviews. 🗣️🤝
Videos

Redefining Agile’s Core: Beyond Rituals and Procedures

Discover the true essence of Agile with Ken Schwaber! Learn how to innovate software development beyond rituals for better results. 🌟
Videos

Ditch the Agile Bandit Mentality: How to Prioritise Value Over Estimates for Team Success

Break free from the “Agile Bandit” mentality! Discover how to prioritise value over estimates and foster a culture of psychological safety in your team.
Videos

The Importance of Patience and Trust in Building Agile Organizations

Unlock Agile success with patience! Discover how this vital virtue builds trust, navigates setbacks, and fosters a non-blame culture. Watch now! 🌟
Videos

Taming the Chaos Factor: How to Align Your Agile Teams for Success

Discover how to combat chaos in Agile teams! Learn key strategies to align goals, enhance communication, and boost morale for a more productive environment.
Videos

How would you help organizations pitch the opportunity of agile internally?

Discover how to effectively pitch agile within your organisation and inspire teams to embrace its transformative potential for continuous improvement.
Videos

The Importance of Evidence-Based Management in Agile Environments

Discover 5 compelling reasons to adopt Evidence-Based Management in your Agile environment. Transform your approach and drive measurable success! #EBM #Agile #Shorts
Videos

The Strategic Imperative: Empowering Teams with Vision, Goals, and Direction

Unlock your team’s potential! Discover how a shared vision and clear goals drive organisational success and empower informed decision-making. Watch now!
Videos

Product Ownership vs. Product Management: Busting the Myth That They're Separate Roles

Unlock the secrets of the Product Owner’s role in Scrum! Discover how they maximise value and drive Agile success. Watch now for key insights! 🚀
Videos

Empowering Agile Teams: The Critical Role of User Feedback in Requirement Changes

Unlock your team’s potential! Discover how to empower agile responses to user feedback and enhance your organisation’s adaptability in this insightful video.
Videos

Unlocking Agile’s Core: Questioning to Create Value

Unlock the true potential of Agile! Discover how questioning and adaptability can transform your organisation and outpace competitors. Watch now! 🌟
Videos

Why did so many of the early agile transformations fail?

Discover why many early agile transformations failed and learn how to achieve success in your organisation with insights from Martin Hinshelwood.
Videos

What would be an example of a great agile consulting outcome for a client?

Discover how agile consulting can transform complex challenges into valuable outcomes, enhancing business agility and driving success in your organisation.
Videos

The Evolution of Product Management in the Agile Era

Explore the key differences between Agile and traditional product management. Learn how Agile’s faster cycles and feedback loops enhance value delivery!
Videos

Rethinking Budgeting: How to Break Free from Traditional Constraints and Maximise Value

Break free from traditional budgeting! Discover how Beyond Budgeting fosters agility, maximises value, and seizes opportunities in a dynamic market.
Videos

Turning User Feedback into Actionable Work: A Guide to Maximizing Product Value

Unlock the secrets of Agile Product Management! Discover how short feedback loops can enhance product value and customer satisfaction in under a month.
Videos

How to Overcome Agile Banditry: A Product Owner’s Journey

Discover how to avoid rigid product ownership in Agile! Join Martin as he shares insights on fostering team engagement and achieving true Agile success. 🚀
Videos

Vision, Value, and Validation: The Keys to Successful Product Management

Unlock the secrets of successful product ownership! Discover Vision, Value, and Validation in our essential guide for aspiring product owners. 🚀✨
Blog

The Urgent Call for Agile Organisational Transformation

Explore the urgent need for agile transformation in organizations. Discover how to break free from outdated hierarchies and thrive in dynamic markets.
Videos

Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

Transform your Scrum team’s delivery in just 90 days! Discover strategies for continuous delivery, value clarity, and empowering champions for lasting success.
Videos

Empowering Teams to Maximize Value and Return on Investment

Unlock your team’s potential! Discover how empowering Agile teams boosts innovation, adaptability, and ROI in this insightful video. Click to learn more! 💼📈
Course

Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Scrum.org created the Evidence-Based Management™ (EBM) framework which is an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve its strategic goals.
Videos

Conquering Sloth in Agile: 6 Signs Your Team Might Be Stalling

Uncover the hidden signs of sloth in Agile practices. Learn how to empower your team, deliver value, and embrace true agility in your projects!
Blog

Professional Scrum is for everyone in your organisation

Discover how Professional Scrum can empower everyone in your organization to enhance collaboration, drive value, and embrace agile transformation.
Course

Professional Agile Leadership Essentials (PAL-e) with Certification

Professional Agile Leadership (PAL) Essentials is a 14h workshop, delivered over four half-days that provides a foundation of the role that leaders play in creating the conditions for a successful agile transformation.
Videos

Why Agile Success Relies on Effective Planning: Debunking the Myths of Scrum

Discover why planning is essential in Scrum! Uncover the truth behind Agile myths and learn how effective planning drives team success.
Videos

Unlocking Organisational Agility: How to Empower Your Team for Rapid Market Response

Unlock your business’s potential with organisational agility! Discover how to empower teams, streamline communication, and respond swiftly to market changes.
Videos

Unlocking Organisational Value: The Transformative Power of Engagement in Agile Teams

Unlock your team’s potential! Discover how decentralisation and engagement can transform your organisation, driving innovation and value creation.
Videos

Unlocking Agile Consulting: Transform Your Organisation with Diverse Strategies and Continuous Learning

Unlock the secrets of Agile Consulting! Discover diverse strategies, empower your team, and maximise value in your organisation. Join the journey today!
Videos

Scaling Smart: How to Build Sustainable Growth Without the Chaos

Discover how to scale your organisation smartly and sustainably. Learn the key principles of NE agility for delivering real value without the chaos.
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Unlock the potential of your product by understanding unrealised value. Discover how market insights and hypothesis-driven development can enhance your strategy!
Course

Professional Scrum Product Owner

Our Professional Scrum Product Owner course helps students master the Product Owner role with real-world scenarios and practical exercises, enabling participants to drive product success using Agile principles and Scrum.
Videos

Cutting Through the Red Tape: How Eliminating Committees Can Boost Your Time to Market

Discover how committees can hinder agility and slow decision-making in your organisation. Learn to empower teams and seize opportunities faster!
Blog

Release planning and predictable delivery

Master release planning and achieve predictable delivery in agile environments. Discover strategies to enhance quality and streamline your software development process.
Videos

Navigating the Unpredictability of Software Development: Embrace Agile for Success

Navigate the complexities of software development with insights on technical leadership and Agile principles. Discover how to turn challenges into opportunities!
Blog

Storms of Neglect The Perils of Not Delivering Usable Products in Agile Iterations

Explore the critical consequences of neglecting usable products in Agile iterations. Learn how to maintain trust, adaptability, and team morale for success.
Blog

You can't stop the signal! But you can ignore it!

Explore how Agile and Scrum illuminate challenges in teams and organizations, fostering a culture of continuous improvement and responsiveness to critical signals.
Videos

Transforming Waste into Value: How to Boost ROI with Agile Metrics

Uncover the hidden waste in your organisation! Learn how DORA metrics can boost innovation and ROI while embracing agility for better value.
Videos

The Overlooked Virtue of Agility: Diligence

Unlock the power of diligence in Agile! Discover how attention to detail can elevate your projects and drive success. Watch now for essential insights!
Videos

Mastering Evidence-Based Management for Agile Success

Unlock the power of Evidence-Based Management! Learn to gather and analyse data for better product decisions and boost customer satisfaction.
Guides

Detecting Agile BS

Discover more about Detecting Agile BS and how it can help you in your Agile journey!
Blog

How Usable Working Products Are Your Ultimate Weapon Against Risks

Discover how delivering usable working products can mitigate risks in Agile practices. Embrace feedback loops and automation for true agility!
Blog

Continuous value delivery with modern business applications

Discover how modern business applications enable continuous value delivery, transforming software development practices for happier consumers and faster updates.
Videos

Maximising Product Value: The Power of Hypothesis-Driven Engineering

Transform your product investment strategy with hypothesis-driven engineering. Learn to maximise value, minimise waste, and adapt swiftly to customer needs.
Videos

Focusing Beyond "Agile": Building True Capability in Organizations

Refocus your organisation! Discover how to build competence and value by improving hiring practices and fostering effective leadership. 🌱💼 #LifelongLearning
Blog

Balance of Leadership and Control in Scrum

Explore the balance of authority and accountability in Scrum. Discover how Scrum Masters and Product Owners can empower teams while driving effective outcomes.
Blog

Risk Mitigation: Agile Usable Products vs Documentation in Traditional Project Management

Explore how Agile’s focus on usable products enhances risk mitigation compared to traditional documentation methods in project management. Adapt and thrive!
Blog

My journey into Professional Scrum

Explore my journey into Professional Scrum and discover how agile practices can transform software development and enhance business agility. Join me!
Videos

The Power of Metrics: Why PAL-EBM is Essential for Your Organization

Unlock organisational success with the PAL EBM course! Discover the power of evidence-based management and effective metrics in this insightful video. 🌟
Blog

Does your company culture resemble Survivor?

Is your company culture a ‘Survivor’ game? Discover how fostering collaboration can enhance agility and team success in your organization.
Videos

Stop Starting and Start Finishing: The Key to Team Success

Unlock Agile success! Learn to “stop starting and start finishing” for enhanced productivity and team effectiveness. Watch now for valuable insights!
Blog

There is no place like production

Discover why real user feedback in production is essential for delivering value. Learn to validate assumptions and enhance product success effectively.
Blog

What my father taught me about Evidence-based Management (34 years before it was invented!)

Discover how my father’s insights on Evidence-based Management transformed a failing business 34 years before its inception. Learn to optimize value and agility!
Blog

Professional Organisational Change at the Ghana Police Service

Explore the Ghana Police Service’s transformative journey towards a world-class organization, embracing agile practices for lasting change and public trust.
Videos

7 deadly sins of Agile: Gluttony

Discover the pitfalls of gluttony in Agile! 🍔 Learn how bloated backlogs and overloaded sprints waste effort and hinder success. Watch now! 📊✨
Videos

Avoiding the Seven Deadly Sins of Agile: Transform Your Organisation for True Agility

Uncover the “Seven Deadly Sins of Agile” that hinder transformation. Learn how to foster true agility and drive meaningful change in your organisation.
Videos

2023 is predicted to be a very tough year. What do you think will be needed to win and improve?

Discover key strategies for thriving in 2023’s challenges as Martin Hinshelwood explores the essentials for successful Agile leadership and adaptation.
Videos

In high competition markets, how does scrum product development help acquire and retain customers?

Unlock Scrum’s potential in competitive markets! Discover how it enhances product development, boosts innovation, and drives customer retention. 🚀📈
Blog

How do you make a good Forecast?

Learn how to create accurate forecasts in agile projects with expert insights from Martin Hinshelwood. Enhance predictability and budget planning effectively!
Blog

Quality enablement with Visual Studio 2012

Discover how Visual Studio 2012 enables continuous quality in software development, helping you meet modern user expectations and enhance brand differentiation.
Videos

What are the top 3 things a Scrum Master needs to bear in mind when adopting the coaching stance?

Discover the top 2 essentials for Scrum Masters in coaching agile teams: the art of listening and the power of credibility. Elevate your coaching game! 🎧🤝
Videos

Transforming Training: The Power of Immersive Learning in Scrum

Discover NKD Agility’s unique training approach with Martin Hinshelwood, empowering the next generation of Agile practitioners to thrive in complexity.
Videos

What is empiricism and why is it so critical to great Agile?

Unlock lean-agile secrets with Martin! Enhance value delivery and team dynamics in fast-paced projects. Dive in for expert insights! 🚀 #Agile #Scrum
Videos

What is the most interesting outcome you have achieved as an agile consultant?

Discover the fascinating outcomes of agile consulting with Martin Hinshelwood as he shares insights on navigating complexity in project management.
Videos

How much of an impact can a strong, skilled product owner have?

Discover the vital role of a skilled product owner in driving team success and customer value, as Martin Hinshelwood shares insights on agile collaboration.
Videos

Empowering Your Team: Why Quick Fixes in Agile and DevOps Are a Myth

Discover why quick fixes in Agile and DevOps fail. Learn how to empower your team for sustainable change and embrace the journey of continuous improvement.

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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