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Agile Product Management

Maximise product value with Agile Product Management. Align strategy, customer needs, and continuous delivery.

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https://nkdagility.com/resources/agile-product-management/

Overview

Learn More about Agile Product Management

Blog

The Sprint Goal is a commitment for the Sprint Backlog

Discover the importance of the Sprint Goal in Scrum. Learn how it fosters team focus and transparency, driving valuable outcomes in your projects.
Videos

Understanding Product Discovery: Why It Matters More Than Ever

Discover the vital role of product discovery in shaping successful products. Learn how it differs from traditional development and drives innovation!
Videos

Transforming Sprint Reviews: How to Engage Stakeholders and Secure Meaningful Feedback

Transform your Sprint reviews from ghost towns to vibrant discussions! Discover strategies to engage stakeholders and secure valuable feedback effectively.
Videos

Signs You're Failing as a Product Owner: How to Take Control and Deliver Real Value

Discover the key signs of a failing product owner and learn how to take ownership for delivering real value. Are you truly owning your product?
Videos

Harnessing Your Entrepreneurial Spirit: Key Strategies for Product Owners to Drive Team Success

Unlock your potential as a product owner! Discover how to connect your team to value and make evidence-based decisions for product success.
Videos

How do you know if you've got a great Sprint Goal?

Discover how to craft a valuable sprint goal in Scrum! Join Martin Hinshelwood for insights that align teams with strategic objectives. #Agile #Scrum #Shorts
Videos

Debunking the Scrum Myth: Why "Twice the Work in Half the Time" is a Misleading Promise

Uncover the truth behind Scrum’s promise of “twice the work in half the time.” Learn why focusing on value, not volume, is key to Agile success.
Course

Scrum for Stakeholders Training

Videos

Mastering Remote Work: Key Insights for Agile Teams to Thrive in a Digital World

Discover how to enhance remote work, integrate UX in Agile, and boost team dynamics. Join Martin Hinshelwood for insights that drive collaboration and value!
Course

Applying Professional Scrum for Software Development (APS-SD) with Certification

Experience APS-SD: Hands-on Scrum training for delivering quality software. Gain practical skills in Agile, DevOps, and Scrum principles. Free PSD I certification exam included. Enhance your software development expertise.
Course

Applying Flow Metrics for Scrum

Elevate Your Scrum Mastery with ‘Applying Flow Metrics for Scrum’: Transform your Agile practices with our immersive, hands-on course. Dive deep into the world of flow metrics and emerge with the skills to enhance your team’s efficiency and delivery. Join us for a journey of practical learning and real-world application – it’s time to turn data into action!
Videos

How to Tackle the Challenge of an Ineffective Product Owner in Agile Teams

Struggling with an ineffective Product Owner? Discover actionable strategies for Scrum Masters to enhance collaboration and drive team success in Agile environments.
Course

Scrum for Product Owners Training

This instructor-led class is intended to help Product Owners be more effective in their role. Through a combination of presentation, discussion, and hands-on activities, attendees will learn the responsibilities and preferred practices of being the member of the Scrum Team who drives the value.
Course

Applying Professional Scrum (APS) Course with Certification

Enables all members of the Scrum Team to learn Scrum while doing it, experiencing what it is like to deliver products using the Scrum framework
Videos

Unlocking Unrealised Value: The Key to Elevating Your Product Development Strategy

Unlock the potential of your product by understanding unrealised value. Discover how market insights and hypothesis-driven development can enhance your strategy!
Course

Professional Scrum with User Experience (PSU) with Certification

Professional Scrum with User Experience (PSU) is a 14h hands-on course, delivered over 4 half-days, where students who already have a fundamental understanding of Scrum and some experience using it will learn how to integrate modern UX practices into the way they are working in Scrum and how to work most effectively within Scrum Teams.
Videos

Transform Your Scrum Team in 90 Days: Strategies for Continuous Delivery and Empowerment

Transform your Scrum team’s delivery in just 90 days! Discover strategies for continuous delivery, value clarity, and empowering champions for lasting success.
Blog

Deciphering the Enigma of Story Points Across Teams

Explore how to effectively use Story Points in agile teams. Discover better metrics for performance and value delivery to enhance your team’s success.
Blog

Story Points & Velocity are a sign of an unsuccessful team

Discover why relying on Story Points and Velocity may hinder your Scrum team’s success. Learn to embrace true agility and enhance your team’s adaptability.
Blog

Risk Mitigation: Agile Usable Products vs Documentation in Traditional Project Management

Explore how Agile’s focus on usable products enhances risk mitigation compared to traditional documentation methods in project management. Adapt and thrive!
Videos

Hiring an Agile Coach: What to Look For in Both Technical and Leadership Engagement

Discover 5 essential tips for hiring an #AgileCoach with Martin Hinshelwood in this insightful #shorts video. Make informed decisions for your team!
Blog

Scrum is hard to adopt and disruptive to your organisation

Discover the challenges of adopting Scrum in your organization. Learn why commitment and training are essential for successful Agile transformation.
Videos

How would you help organizations pitch the opportunity of agile internally?

Discover how to effectively pitch agile within your organisation and inspire teams to embrace its transformative potential for continuous improvement.
Newsletters

Agile Kata and a whole lot more with facilitation, backlog management, and evidence based management!

Join our immersive Agile training this year! Explore PSPO, PSM, and PAL classes, plus new Skills and Agile Kata courses. Enrol now for 20% off!
Videos

7 Harbingers of the Agile apocalypse - Chaos

Master agile transformation! 🌟 Join Martin as he uncovers chaos pitfalls and the vital role of communication, direction, and alignment. 🚀
Videos

Unlocking the True Potential of Scrum: Why Professionalism Matters in Agile Teams

Unlock the true potential of Scrum! Discover how professionalism can transform your team’s approach and deliver real value. Join the journey to excellence today!
Blog

Does your organisation have both Project Mangers as well as Product Owners?

Explore the challenges of having both Project Managers and Product Owners in your organization. Discover how to achieve true agility and team alignment.
Blog

Do you have a contract between the Product Owner and the Team?

Discover the importance of a Sprint Contract between the Product Owner and Team in Scrum. Enhance collaboration and clarity for successful project delivery.
Videos

Rethinking Budgeting: How to Break Free from Traditional Constraints and Maximise Value

Break free from traditional budgeting! Discover how Beyond Budgeting fosters agility, maximises value, and seizes opportunities in a dynamic market.
Videos

The Importance of Product Backlog Management in Today's Agile Landscape

Discover why Product Backlog Management is crucial in today’s Agile landscape. Join Martin Hinshelwood as he explores its rising significance in Scrum.
Videos

Reasons to do a PSPO-A Course in 60 Seconds

Discover why the Advanced PSPO-A course is a game-changer for your career in just 60 seconds! Join Martin Hinshelwood for insights. #Agile #Scrum #Shorts
Videos

Navigating the Unpredictability of Software Development: Embrace Agile for Success

Navigate the complexities of software development with insights on technical leadership and Agile principles. Discover how to turn challenges into opportunities!
Videos

Transforming Waste into Value: How to Boost ROI with Agile Metrics

Uncover the hidden waste in your organisation! Learn how DORA metrics can boost innovation and ROI while embracing agility for better value.
Blog

Stop normalizing unprofessional behaviour in the name of agility

Discover why unprofessional behavior undermines agility in Scrum. Learn to uphold professionalism for true agile success and better team dynamics.
Videos

Why do you think the PSU course has become so popular for product development?

Discover why the PSU course is transforming product development by integrating UX into Scrum teams, empowering them to create valuable customer solutions.
Videos

In high competition markets, how does scrum product development help acquire and retain customers?

Unlock Scrum’s potential in competitive markets! Discover how it enhances product development, boosts innovation, and drives customer retention. 🚀📈
Videos

2023 is predicted to be a very tough year. What do you think will be needed to win and improve?

Discover key strategies for thriving in 2023’s challenges as Martin Hinshelwood explores the essentials for successful Agile leadership and adaptation.
Blog

How do you make a good Forecast?

Learn how to create accurate forecasts in agile projects with expert insights from Martin Hinshelwood. Enhance predictability and budget planning effectively!
Videos

Mastering Product Development Costs: Empower Your Team for Financial Success

Unlock the secrets of product development costs! Discover how to empower your team with financial awareness and drive innovation for greater profitability.
Videos

Why the Scrum Master’s True Power Lies in Influence, Not Authority

Discover why Scrum Masters lack traditional authority yet hold immense influence in fostering effective teams. Uncover the true power of leadership in Scrum!
Videos

Breaking the Silence: How to Combat Communication Gaps in Agile Teams

Discover the hidden dangers of silence in Agile teams and learn effective strategies to foster open communication for better collaboration and value delivery.
Videos

Are there any Scrum courses that teach you how to scale Scrum?

Unlock the secrets to scaling Scrum! 🚀 Join Martin as he shares strategies to overcome challenges and enhance your Scrum journey. Don’t miss out! 🌟
Videos

7 harbingers of the Agile apocalypse - Judgement

Unlock the essence of Agile! 🚀 Join Martin as he explores core principles, pitfalls of prescriptive methods, and what truly motivates today’s workforce.
Videos

Rethinking Sprint Planning: Why Burndown Charts Are Agile Banditry and What to Do Instead

Rethink your Sprint planning! Discover why burndown charts may hinder progress and learn to embrace a flexible, just-in-time approach for agile success.
Videos

Taming the Chaos Factor: How to Align Your Agile Teams for Success

Discover how to combat chaos in Agile teams! Learn key strategies to align goals, enhance communication, and boost morale for a more productive environment.
Videos

How effectively does an APS prepare a team to do a solid, professional Scrum?

Discover how the APS course empowers scrum teams to excel in professional scrum practices. Join Martin Hinshelwood for insights on effective training!
Videos

What is the Sprint Review workshop and how will it help organisations?

Discover how NKD Agility’s Sprint Review workshops empower scrum teams to excel in showcasing their work and enhancing stakeholder engagement.
Newsletters

April 2023 NKDAgility: Applying Professional Scrum

Unlock your Scrum potential! Join our Applying Professional Scrum course to enhance your team’s effectiveness and drive continuous improvement.
Videos

How good is the APSPO course in helping leaders determine product direction and Why?

Discover how the PSPO-A course empowers managers to transition from project to product leadership, enhancing product vision and team alignment in Agile.
Videos

Mastering Complexity in Scrum: Transform Your Team with Agile Product Strategy Insights

Unlock the secrets of Agile Product Strategy! Discover how understanding complexity transforms Scrum teams and enhances collaboration. Join the journey today!
Videos

Scrum is like communism, it doesn't work. Myth 5.

Uncover the truth about Scrum governance! Join Martin as he debunks myths and reveals the balance between flexibility and compliance in product development. 🚀
Videos

Why is Scrum so easy to understand but incredibly hard to master?

Uncover why Scrum is easy to grasp but tough to master! Join Martin as he shares insights and strategies for navigating its complexities. 🚀💡
Videos

Unlocking the Power of Immersive Learning for Product Management

Unlock real change in product development! Discover how immersive learning and outcome-based assignments empower teams to apply knowledge effectively.
Videos

When is an APS course appropriate for a scrum team?

Discover when the APS course is ideal for Scrum teams and how it tailors Scrum practices to your organisation’s unique needs. 📚🚀
Videos

What are the barriers that prevent developers from fully accepting a Product Owner as the final decision maker?

Explore the barriers hindering developers from accepting product owners’ decisions. Discover the importance of respect and accountability in agile teams!
Videos

The Fallacy of Equating Agility with Speed: What Agile Really Means

Discover why Agile isn’t just about speed! This video reveals its true focus on value, adaptability, and delivering the right products. Embrace a strategic mindset!
Videos

The Importance of Evaluating Direction: Are You Heading the Right Way?

Evaluate your project’s direction! 🧭 Discover how to make informed choices and adapt in a changing world. Join us for insights and guidance! 💡
Videos

Most Common Thing You Hear in a PSPO Course?

Discover the most common insights from Martin Hinshelwood in a PSPO course! Join us for a quick dive into agile excellence. #PSPO #Agile #Scrum #Shorts
Newsletters

Professional Product Discovery and Validation Skills (PPDV) with a friend in September!

🚀 Last chance! Join our Product Validation Workshop with Dr. Joanna Plaskonka. Only 5 days left for a 50% member discount! Book now! 🎟️
Videos

Introduction to Agility’s Ghosts: Shedding Dogma and Embracing Pragmatism

Uncover the truth about agile certifications! Join Martin as he challenges perceptions and reveals their impact on learning and growth in the agile world.
Videos

Breaking the Silence: How to Combat the Hidden Dangers in Agile Teams

Silence in Agile can spell disaster. Discover how to break the silence, foster communication, and enhance team trust for better value delivery.
Videos

Does 'starting with why' - Simon Sinek - really matter?

Explore the essence of motivation beyond money! Discover how ‘starting with why’ fuels intrinsic drive and purpose in the workplace.
Videos

7 deadly sins of Agile: Pride

Explore the dual nature of pride in Agile! Learn to harness it wisely while avoiding costly pitfalls. Join Martin for insights on data-driven success. 📊🚫
Videos

Cutting Through the Red Tape: How Eliminating Committees Can Boost Your Time to Market

Discover how committees can hinder agility and slow decision-making in your organisation. Learn to empower teams and seize opportunities faster!
Blog

Rethinking 'User Stories': A Call for Clarity in Product Backlog Management

Discover why ‘User Stories’ may hinder product development and learn to embrace ‘Product Backlog Items’ for clearer, more effective communication.
Videos

What Does a Poor Product Backlog Look Like?

Discover the pitfalls of a poor product backlog in this quick video with Martin Hinshelwood. Learn what to avoid for effective agile project management! #shorts
Videos

Why Validate Your Advanced Product Ownership Skills with a PSPO-A

Discover how the PSPO-A course empowers you to lead product ownership like a CEO. Elevate your skills and drive success in your organisation! #Agile #Scrum
Videos

Is a Product Owner an Agile Project Manager?

Discover why a product owner isn’t an agile project manager! Join Martin Hinshelwood as he explores the essence of agile in product development. #shorts
Videos

What is a product backlog?

Discover the essentials of a product backlog! Learn how it helps agile teams prioritise tasks for successful product development with Martin Hinshelwood. #shorts
Videos

Embrace the Chaos: Transforming Scrum Learning Through Experience and Minecraft

Unlock the power of Scrum in our Applying Professional Scrum class! Experience chaos, learn through action, and transform your agile approach today.
Blog

Big Scrum: Are you doing mechanical Scrum

Explore the pitfalls of mechanical Scrum and discover how to achieve true agility with Professional Scrum for enhanced productivity and team effectiveness.
Blog

What is your perspective on collocation?

Explore the debate on collocation in Scrum teams. Discover insights from Martin Hinshelwood on optimizing team communication and performance.
Blog

Are you doing Scrum? Really?

Explore the evolving landscape of Scrum and discover a simple checklist to ensure you’re truly practicing it. Embrace adaptability for better results!
Videos

Taming the Chaos: How to Align Your Agile Team for Success

Combat chaos in Agile teams with clear goals and alignment. Discover strategies to enhance collaboration and efficiency for successful outcomes.
Videos

Navigating Team Conflict: How Scrum Masters Can Prevent 'War' in Agile Projects

Discover how to identify and manage escalating team conflicts in Agile. Learn strategies to foster collaboration and keep your projects on track!
Videos

Is Your Scrum Master Struggling? Discover When to Choose an Agile Process Simulation Workshop

Is your Scrum Master struggling with team dynamics? Discover how an Agile Process Simulation workshop can empower your team and enhance collaboration.
Videos

Transform Your Scrum Master Journey: Key Insights from the Advanced PSM Course

Unlock your potential as a Scrum Master! Discover key insights from the Advanced PSM course that will transform your approach and empower your team.
Videos

Unpacking Assumptions: How to Elevate Your Product Development Beyond the Feature Factory

Unlock the secrets to effective product development! Discover how to challenge assumptions and enhance user understanding in our PPD V course.
Videos

The Power of Continuous Learning for Product Owners

Unlock your potential as a product owner! Discover the power of continuous learning and stay ahead in the ever-evolving world of product management. 🚀
Videos

Mastering Evidence-Based Management in Agile: Inform, Don’t Control

Discover how Evidence-Based Management (EBM) empowers organisations to make informed, data-driven decisions that enhance outcomes and drive success.
Videos

How do you decide whether to pivot or stay the course? (Nokia story)

Explore the pivotal choices in product management: when to pivot, persevere, or walk away. Join us for insights and real-world examples! 🚀
Videos

What does a poor scrum team look, act and feel like?

Discover the signs of a struggling Scrum team and learn how to harness the full potential of the Scrum framework for better productivity and success.
Newsletters

February 2023 NKDAgility: How much of an impact can a strong, skilled product owner have?

Navigate economic uncertainty with strong product ownership. Discover how skilled product owners can drive value and competitive advantage in your organisation.
Videos

Overcoming the Ghost of Agile Certifications

Transform your Agile Scrum meetings from routine to value-driven! Discover strategies to boost productivity and avoid the ghosts of Agile past. 🌟
Blog

Coffee Talk: Introduction to Scrum - webcast event this Friday!

Join us this Friday for a free webcast on Scrum! Discover key roles, processes, and tips to enhance your agile practices and boost team performance.
Blog

Adventures in Scrum: Lesson 2 - For the record

Explore key lessons from our first Scrum Sprint at SSW, uncovering the importance of clear communication and alignment in Agile practices. Join the journey!
Videos

Where is consensus valuable and where does it kill great product development?

Explore the balance of consensus in product development! Discover when it fuels progress and when it stifles innovation. Join Martin for insights! 🚀
Videos

Why 'Definition of Done' is Crucial for Success in Scrum

Unlock the secrets of defining ‘done’ in agile projects with a fun bakery analogy! Perfect for scrum masters and agile teams seeking clarity. 🍩🥖
Videos

Mastering the Art of Product Ownership: The Power of Marketing Your Vision

Unlock product ownership success! Discover how to market your vision, engage stakeholders, and deliver value in our latest video. Subscribe for expert tips!
Videos

The Art of Negotiation for Product Owners: Essential Skills to Master

Unlock essential negotiation skills for product owners! Learn strategies from an FBI expert to enhance your influence and success. Watch now!
Videos

Transform Your Product Development: Unlock User Value, Reduce Waste, and Enhance Collaboration with Structured Learning

Transform your product development journey with structured learning! Discover how to enhance user value, reduce waste, and boost collaboration in this insightful course.
Videos

The Importance of Visualizing Your Work in a Kanban Strategy

Unlock the power of Kanban! Discover best practices for visualising workflows, optimising processes, and boosting team productivity in this insightful video.
Videos

Story Points: A Ghost of Agile Past

Uncover the hidden challenges of story points in Agile! Join Martin as he explores their pitfalls and advocates for a value-driven approach. 👻🚀 #AgileChallenges
Videos

Filling the Understanding Gap: A Product Owner's Guide to Vision, Engagement, and Value

Unlock the secrets to successful product ownership! Discover how to clarify your vision, engage your team, and deliver real value in product development.
Videos

Scrum is like communism, it doesn't work. Myth 2.

Uncover the truth about story points in Scrum! Join Martin as he debunks myths and reveals their true purpose as a tool for team conversation. 🚀📊
Videos

Empowering Agile Teams: The Transformative Power of Teaching the "Why"

Unlock the power of Agile! Discover how teaching the “why” behind Scrum practices fosters understanding, collaboration, and lasting improvement in your team.
Videos

Quotes: "I estimate that 75% of those organisations using Scrum will not succeed in getting the benefits that they hope for from it." - Ken Schwaber

Discover why 75% of organisations struggle with Scrum success, as Martin Hinshelwood unpacks Ken Schwaber’s insights in this engaging short video! #Scrum #Agile
Videos

Unlocking Startup Success: Why Every Entrepreneur Needs to Master Product Management Value

Unlock the secrets of successful product management! Discover how the PSPO course can elevate your startup by focusing on value and customer needs.
Videos

The Overlooked Virtue of Agility: Diligence

Unlock the power of diligence in Agile! Discover how attention to detail can elevate your projects and drive success. Watch now for essential insights!

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.

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