Chasing technology trends without clear problems to solve. Investing in solutions before understanding what needs to improve. Teams busy building things that don’t address real business challenges.
Research shows 95% of generative AI pilots fail, not because the technology isn’t powerful, but because organisations skip the hard work of defining the problem. The same pattern appears with DevOps, Scrum, Agile, OKRs, any tool-centric approach that starts with the solution rather than the problem.
Investing in tools without understanding what improves
Teams building solutions searching for problems
Initiatives failing because the real problem was never clear
Problem clarity before technology decisions. Let’s talk.
Book a Discovery CallTool obsession becomes problem clarity. Scattered efforts become aligned action. Technology-first thinking becomes outcome-focused strategy.
The capability to solve real problems already exists in your organisation. What’s often missing is the discipline to identify and articulate problems before racing toward solutions.
“The same pattern repeats across tool-centric initiatives: AI, DevOps, Scrum, Agile, OKRs. Only problem-first thinking delivers sustainable success.”
Teams stop asking “What tool should we use?” and start asking “What problem are we solving?”
This isn’t about guarantees. It’s the condition that emerges when problem identification becomes a discipline, not an afterthought.
Want evidence?
Explore Case StudiesWe don’t sell tools. We don’t chase trends. We help you solve real problems.
Whether it’s AI adoption through our AI Opportunity Discovery capability, DevOps transformation, or operating model evolution, we start with the problem.
How we engage: Timeboxed retainer. Satisfaction guaranteed; if we don’t deliver value, we refund you. No hourly billing, no scope creep, just problem-focused outcomes.
Led by Microsoft MVP Martin Hinshelwood with 20+ years solving real engineering and business challenges.
Explore our comprehensive range of services and capabilities designed to empower organizations and teams. With our expert solutions, you can efficiently address and resolve immediate challenges, driving success across your operations.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

Emerson Process Management

Freadom

Graham & Brown

Milliman

Philips

DFDS

Boeing

Trayport

Illumina

SuperControl

Schlumberger

Brandes Investment Partners L.P.

Lockheed Martin

ALS Life Sciences

Ericson

Genus Breeding Ltd

Healthgrades

New Signature

Washington Department of Transport

Nottingham County Council

Ghana Police Service

New Hampshire Supreme Court

Washington Department of Enterprise Services

Royal Air Force

Deliotte

Epic Games

Xceptor - Process and Data Automation

Qualco

Freadom

Workday