DORA research shows elite engineering teams deploy far more frequently and recover from incidents far faster than low performers. The gap represents competitive advantage.
Engineering budgets grow year on year. Delivery remains unpredictable. The board demands ROI you can’t articulate.
The condition you need: strategic visibility into where engineering capacity goes and what it returns. Flow economics that show delivery predictability. Evidence-based decisions that connect technical work to business outcomes.
Can’t justify engineering spend to the board
Delivery predictability remains elusive
Need to connect technical work to business outcomes
Ready for strategic visibility? Let’s talk.
Book a Call“Thanks to Martin’s guidance and support we successfully upgraded Azure DevOps from an unstable database, moved our dev teams to the latest Visual Studio, and implemented the finest build process ever known!
I would recommend Martin to anyone, in fact I would insist they use him as he is the best DevOps consultant I’ve worked with.”
- Paul Martin | IT Director
DORA research shows elite engineering teams deploy far more frequently and recover from incidents far faster than low performers. The gap represents competitive advantage.
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Explore Case StudiesEngineering investments should compound, not drain.
We’re not business consultants trying to understand code. We’re engineers who’ve built production systems, led DevOps transformations, and presented ROI to boards. We speak both languages.
Timeboxed retainer engagement with full refund if you’re not satisfied. No hourly billing, no scope creep, no change orders. Just measurable outcomes and strategic clarity.
Led by Microsoft MVP Martin Hinshelwood, combining 20+ years of technical depth with flow economics and evidence-based management.
Explore our comprehensive range of services and capabilities designed to empower organizations and teams. With our expert solutions, you can efficiently address and resolve immediate challenges, driving success across your operations.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

Lean SA

Trayport

Bistech

ALS Life Sciences

Jack Links

Philips

Hubtel Ghana

Freadom

Genus Breeding Ltd

Ericson
Boxit Document Solutions

Milliman

Big Data for Humans

Akaditi

Schlumberger

Alignment Healthcare

SuperControl

DFDS

New Hampshire Supreme Court

Washington Department of Transport

Department of Work and Pensions (UK)

Ghana Police Service

Nottingham County Council

Royal Air Force

Milliman

YearUp.org

Teleplan

Philips

Cognizant Microsoft Business Group (MBG)
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