95% of generative AI pilot projects are failing. The biggest reason? Teams jump to technology without first solving real problems.
Kendall’s Opportunity & Context Sourcing Engagements align leaders and teams around high-impact problems, capturing structured context that fuels smarter AI adoption and measurable ROI.
Our mission is clear: empower teams to identify high-impact AI opportunities and build the skills to manage AI operations.
The Kendall Framework combines collaboration, prioritisation, and structured context building methods (like Problem Curation and Context 360°). This creates a clear, repeatable path to AI value.
The Kendall Framework matters because it gives organisations a disciplined, problem-first way to adopt AI that avoids chasing trends and wasted investment. By focusing on real problems, clear context, and measurable outcomes, it ensures AI efforts stay aligned with business goals. Defined roles provide accountability, structured artefacts and events create transparency, and regular inspection fosters continuous learning. The result is AI adoption that is purposeful, trustworthy, and delivers sustained value.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Bistech
Teleplan
Microsoft
Big Data for Humans
Illumina
Flowmaster (a Mentor Graphics Company)
Freadom
YearUp.org
Deliotte
Higher Education Statistics Agency
MacDonald Humfrey (Automation) Ltd.
Qualco
Philips
Lockheed Martin
DFDS
Jack Links
Boxit Document Solutions
Kongsberg Maritime
Washington Department of Enterprise Services
Washington Department of Transport
Department of Work and Pensions (UK)
Ghana Police Service
Royal Air Force
Nottingham County Council
Jack Links
Qualco
Healthgrades
Flowmaster (a Mentor Graphics Company)
Schlumberger
MacDonald Humfrey (Automation) Ltd.