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Leading your operating model through technical leadership and engineering excellence.

We help organisations improve the performance of their digital products by creating operating models that increase speed, strengthen decision-making, and reduce delivery friction. Our work aligns strategy, discovery, delivery, and operations so teams can move faster with greater clarity and accountability.

We enable leaders to build empowered teams, clearer value flow, and measurable business outcomes. Clients see faster delivery cycles, higher product quality, and better economic returns by focusing on evidence-based decisions and strong engineering leadership.

Our expertise ensures that technology becomes a strategic advantage rather than a constraint, providing organisations with a more resilient, adaptable, and effective system of work.

Telling People What to Do Is Not Leadership. It’s a Failure of System Design

Explores why real leadership means designing systems that enable team autonomy, flow, and accountability, rather than relying on command-and-control management.

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Microsoft MVP Badge
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What you gain

You experience improved conditions across delivery, quality, and economic visibility. Teams deliver with greater predictability. Risk reduces. Innovation becomes sustainable.

Engineering Excellence

Enables you to deliver reliably at pace with confidence, reduced risk, and sustainable flow. Modern practices become standard, and engineering capability becomes competitive advantage.
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Solving Real Problems

Move from tool-centric thinking to problem-focused strategy, enabling better decisions, clearer priorities, and sustainable outcomes.
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Technical Leadership

Cultivate technical leaders who combine deep expertise with human skills to guide teams, drive innovation, and deliver exceptional results.
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Strategic Decision-Making

Enable evidence-based decision-making through clear metrics, aligned operating models, and systems that connect strategy to execution with confidence.
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How we work with you

Our engagement model removes transactional friction. You retain strategic capacity through timeboxed partnerships—no hourly billing, no change orders, no scope debates. Full refund if you're not satisfied. You choose advisory, embedded, or fractional executive involvement at the level that fits your context.

Risk reversal
Full refund guarantee

Timeboxed retainers
Capacity, not hours

High trust
Transparent collaboration

What we provide

We deliver assessments, operating model design, coaching, and engineering excellence enablement. Our capabilities span strategy alignment, delivery system optimisation, and technical leadership development.

Technical Leadership in One Hour A Week

A practical guide to effective technical leadership, offering strategies and tips for making a meaningful impact with just one hour of focused effort each week.
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Engineering Excellence Mentorship in One Hour A Week

A practical guide to effective engineering mentorship, showing how to support growth and excellence with just one focused hour each week.
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Engineering Excellence in One Hour A Week

A practical guide to improving engineering skills and team performance with focused, one-hour weekly sessions for continuous learning and growth.
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AI Opportunity Discovery & Context Sourcing

Learn how to identify AI opportunities and gather relevant context to drive effective, data-informed decision-making in projects and business strategies.
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Experience and reach

We've partnered with organisations across finance, healthcare, technology, government, and more. Our work spans multiple continents and regulatory contexts.

12

Years in business

17

Years as Microsoft MVP

15

Years as Scrum.org trainer

13

Countries served

200+

Organisations supported

2,600+

Professionals trained

Our Happy Clients​

We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.​

Freadom Logo

Freadom

Healthgrades Logo

Healthgrades

Hubtel Ghana Logo

Hubtel Ghana

Kongsberg Maritime Logo

Kongsberg Maritime

New Signature Logo

New Signature

Philips Logo

Philips

Lockheed Martin Logo

Lockheed Martin

Epic Games Logo

Epic Games

Teleplan Logo

Teleplan

Trayport Logo

Trayport

Ericson Logo

Ericson

Boeing Logo

Boeing

SuperControl Logo

SuperControl

DFDS Logo

DFDS

Lean SA Logo

Lean SA

Sage Logo

Sage

Xceptor - Process and Data Automation Logo

Xceptor - Process and Data Automation

Alignment Healthcare Logo

Alignment Healthcare

Nottingham County Council Logo

Nottingham County Council

Washington Department of Enterprise Services Logo

Washington Department of Enterprise Services

Ghana Police Service Logo

Ghana Police Service

New Hampshire Supreme Court Logo

New Hampshire Supreme Court

Department of Work and Pensions (UK) Logo

Department of Work and Pensions (UK)

Royal Air Force Logo

Royal Air Force

Capita Secure Information Solutions Ltd Logo

Capita Secure Information Solutions Ltd

Hubtel Ghana Logo

Hubtel Ghana

Alignment Healthcare Logo

Alignment Healthcare

ALS Life Sciences Logo

ALS Life Sciences

DFDS Logo

DFDS

Teleplan Logo

Teleplan

Connect with Martin Hinshelwood

If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.